Lace up. This is about a story as volatile as Westbrook’s jumpshot. As someone who was one of the earliest beta users of NBA Top Shot and a top 50 account for a while, I’ve experienced quite the rollercoaster ride. This is a reflection about my experience and many learnings throughout this journey. You might even pick up a thing or two from my closing takeaways section that can be relevant for current and future projects too. Few examples are as effective as NBA Top Shot in highlighting the g...