Distribution 2.0: Mini AppsIn 2026, app distribution is shifting away from traditional app store model toward a permissionless structure built on social graphs. Conventional apps are increasingly constrained by crowded marketplaces, declining visibility, high user acquisition costs and long approval processes. Mini apps, on the other hand, move distribution directly into social feed, enabling a frictionless, fast and viral user experience. With mini apps, user journey starts with a single tap...

Distribution 2.0: Mini AppsIn 2026, app distribution is shifting away from traditional app store model toward a permissionless structure built on social graphs. Conventional apps are increasingly constrained by crowded marketplaces, declining visibility, high user acquisition costs and long approval processes. Mini apps, on the other hand, move distribution directly into social feed, enabling a frictionless, fast and viral user experience. With mini apps, user journey starts with a single tap...