Most Web3 projects focus on acquiring users but struggle to keep them engaged.

In just three months, we increased engagement by 500% using three simple strategies. Here’s how.

We Made Engagement a Habit, Not a One-Time Event

The mistake:

• Users came for airdrops or rewards but never returned.

• Most projects focus on acquisition, not ongoing interaction.

• Without a reason to return, users disappear.

Fix:

• Introduced daily and weekly challenges where users got small wins just for participating.

• Created repeatable engagement loops through weekly AMAs, leaderboards and interactive missions.

• Used gamification to reward consistent activity and reinforce habitual engagement.

Lesson: If users don’t build a habit around your product, they’ll forget it exists.

We Turned Passive Followers into Active Contributors

The mistake:

• The community was large but inactive, with most users lurking instead of engaging.

• Airdrop hunters weren’t adding real value to the ecosystem.

Fix:

• Launched role-based incentives, such as Contributor, Ambassador and Moderator programs.

• Rewarded users with recognition-based incentives, not just tokens, but status, privileges and responsibilities.

• Encouraged peer-to-peer interactions to reduce reliance on the team for engagement.

Lesson: A big community means nothing if no one is actually participating.

We Made Users a Core Part of Product Development

The mistake:

• Users felt disconnected from the project’s direction and their feedback was ignored.

• They used the product but didn’t feel like they were part of something bigger.

Fix:

• Built transparent feedback loops where users could see their ideas turn into real features.

• Hosted weekly community calls where the team listened, shared updates and acted on feedback.

• Rewarded users for testing, suggesting improvements and co-building the product.

Lesson: Users stay when they feel heard. If you don’t include them, they’ll leave.

Final Takeaway

If your Web3 project has engagement issues, focus on these three pillars:

• Build habit-forming features that bring users back daily and weekly.

• Turn passive users into active contributors with structured roles and incentives.

• Make user feedback a priority so they feel invested in the project.

Most Web3 projects don’t fail because they lack users, they fail because they don’t know how to keep them.

Most Web3 projects focus on acquiring users but struggle to keep them engaged.

In just three months, we increased engagement by 500% using three simple strategies. Here’s how.

We Made Engagement a Habit, Not a One-Time Event

The mistake:

• Users came for airdrops or rewards but never returned.

• Most projects focus on acquisition, not ongoing interaction.

• Without a reason to return, users disappear.

Fix:

• Introduced daily and weekly challenges where users got small wins just for participating.

• Created repeatable engagement loops through weekly AMAs, leaderboards and interactive missions.

• Used gamification to reward consistent activity and reinforce habitual engagement.

Lesson: If users don’t build a habit around your product, they’ll forget it exists.

We Turned Passive Followers into Active Contributors

The mistake:

• The community was large but inactive, with most users lurking instead of engaging.

• Airdrop hunters weren’t adding real value to the ecosystem.

Fix:

• Launched role-based incentives, such as Contributor, Ambassador and Moderator programs.

• Rewarded users with recognition-based incentives, not just tokens, but status, privileges and responsibilities.

• Encouraged peer-to-peer interactions to reduce reliance on the team for engagement.

Lesson: A big community means nothing if no one is actually participating.

We Made Users a Core Part of Product Development

The mistake:

• Users felt disconnected from the project’s direction and their feedback was ignored.

• They used the product but didn’t feel like they were part of something bigger.

Fix:

• Built transparent feedback loops where users could see their ideas turn into real features.

• Hosted weekly community calls where the team listened, shared updates and acted on feedback.

• Rewarded users for testing, suggesting improvements and co-building the product.

Lesson: Users stay when they feel heard. If you don’t include them, they’ll leave.

Final Takeaway

If your Web3 project has engagement issues, focus on these three pillars:

• Build habit-forming features that bring users back daily and weekly.

• Turn passive users into active contributors with structured roles and incentives.

• Make user feedback a priority so they feel invested in the project.

Most Web3 projects don’t fail because they lack users, they fail because they don’t know how to keep them.