Most Web3 projects focus on acquiring users but struggle to keep them engaged. In just three months, we increased engagement by 500% using three simple strategies. Here’s how. We Made Engagement a Habit, Not a One-Time Event The mistake:Users came for airdrops or rewards but never returned.Most projects focus on acquisition, not ongoing interaction.Without a reason to return, users disappear.Fix:Introduced daily and weekly challenges where users got small wins just for participating.Created r...

Most Web3 projects focus on acquiring users but struggle to keep them engaged. In just three months, we increased engagement by 500% using three simple strategies. Here’s how. We Made Engagement a Habit, Not a One-Time Event The mistake:Users came for airdrops or rewards but never returned.Most projects focus on acquisition, not ongoing interaction.Without a reason to return, users disappear.Fix:Introduced daily and weekly challenges where users got small wins just for participating.Created r...

Most Web3 startups don’t fail due to a lack of funding, they fail because they misunderstand product-market fit. I’ve seen it happen over and over. Projects attract hype, onboard users and then fade away just months later. The problem isn’t demand, it’s execution. Here’s why it happens and what you need to do differently to build something that lasts. They Chase Hype Instead of Retention The biggest mistake Web3 projects make is focusing all their energy on launch hype while ignoring long-ter...

Most Web3 startups don’t fail due to a lack of funding, they fail because they misunderstand product-market fit. I’ve seen it happen over and over. Projects attract hype, onboard users and then fade away just months later. The problem isn’t demand, it’s execution. Here’s why it happens and what you need to do differently to build something that lasts. They Chase Hype Instead of Retention The biggest mistake Web3 projects make is focusing all their energy on launch hype while ignoring long-ter...

Web3 founders spend millions on growth hacks, influencer campaigns and paid ads, only to see zero long-term impact. The truth? Most Web3 growth strategies fail. They bring in hype, but not real users. I’ve helped scale Web3 projects from 1K to 600K users, here’s what actually works. Airdrops Don’t Build Communities The mistake:Projects think airdrops equal growth.Airdrops bring mercenaries, not real users.90% of users sell and leave when the incentives dry up.What works instead:Reward engagem...

Web3 founders spend millions on growth hacks, influencer campaigns and paid ads, only to see zero long-term impact. The truth? Most Web3 growth strategies fail. They bring in hype, but not real users. I’ve helped scale Web3 projects from 1K to 600K users, here’s what actually works. Airdrops Don’t Build Communities The mistake:Projects think airdrops equal growth.Airdrops bring mercenaries, not real users.90% of users sell and leave when the incentives dry up.What works instead:Reward engagem...

Most Web3 projects struggle with user growth. They spend money on ads, hire influencers, run airdrops and expect instant adoption. But here’s the truth, they’re focused on acquisition, not conversion. Web3 marketing isn’t just about getting eyes on your project, it’s about moving users through a real funnel from curiosity to interest to actual engagement. If you’re not thinking about this, you’re already losing potential users. Here’s how to fix it. Curiosity - Capturing Attention in a Noisy ...

Most Web3 projects struggle with user growth. They spend money on ads, hire influencers, run airdrops and expect instant adoption. But here’s the truth, they’re focused on acquisition, not conversion. Web3 marketing isn’t just about getting eyes on your project, it’s about moving users through a real funnel from curiosity to interest to actual engagement. If you’re not thinking about this, you’re already losing potential users. Here’s how to fix it. Curiosity - Capturing Attention in a Noisy ...

Too many Web3 projects believe that airdropping tokens equals success. But here’s the reality: tokens don’t create product-market fit, it can’t. I’ve seen projects burn millions in incentives, only to collapse when users dump their tokens and disappear. Here are three common tokenomics mistakes that kill Web3 projects and how to avoid them. Short-Term Incentives, No Long-Term Utility The mistake: Projects rely on airdrops, high APYs and staking rewards to attract users, but they fail to creat...

Too many Web3 projects believe that airdropping tokens equals success. But here’s the reality: tokens don’t create product-market fit, it can’t. I’ve seen projects burn millions in incentives, only to collapse when users dump their tokens and disappear. Here are three common tokenomics mistakes that kill Web3 projects and how to avoid them. Short-Term Incentives, No Long-Term Utility The mistake: Projects rely on airdrops, high APYs and staking rewards to attract users, but they fail to creat...

Kripto dünyasında "degen" olmak bir kimlik haline geldi. Degenler, yüksek risk almayı seven, yeni projelere ilk giren, fırsatları kovalayan ve bu ekosistemin en aktif kullanıcıları. Ama aynı zamanda, kriptonun neden hala bu kadar küçük kaldığının da bir sebebi olabilirler. Dışarıdan bakınca kripto devasa bir sektör gibi görünüyor. Ama gerçekte? Hala niş bir piyasa. Toplam kullanıcı sayısı, geleneksel finans veya teknoloji sektörleriyle kıyaslandığında oldukça düşük. Ve bunun en büyük sebepler...

Kripto dünyasında "degen" olmak bir kimlik haline geldi. Degenler, yüksek risk almayı seven, yeni projelere ilk giren, fırsatları kovalayan ve bu ekosistemin en aktif kullanıcıları. Ama aynı zamanda, kriptonun neden hala bu kadar küçük kaldığının da bir sebebi olabilirler. Dışarıdan bakınca kripto devasa bir sektör gibi görünüyor. Ama gerçekte? Hala niş bir piyasa. Toplam kullanıcı sayısı, geleneksel finans veya teknoloji sektörleriyle kıyaslandığında oldukça düşük. Ve bunun en büyük sebepler...

Bu yazı a16zcrypto tarafından paylaşılan, bu yazının türkçe çevirisidir. Token tabanlı ağ modelleri etrafındaki yenilikler ve artan faaliyetlerle birlikte, geliştiriciler farklı token türlerini nasıl ayırt edeceklerini ve iş modelleri için en iyi seçimin hangisi olacağını merak ediyor. Aynı zamanda, hem kullanıcılar hem de yasa koyucular, blokzincir tokenlerinin rollerini ve uygulamalardaki risklerini daha iyi anlamaya çalışıyor. Bu tartışmayı düzenlemek amacıyla, girişimcilerin en sık inşa e...

Bu yazı a16zcrypto tarafından paylaşılan, bu yazının türkçe çevirisidir. Token tabanlı ağ modelleri etrafındaki yenilikler ve artan faaliyetlerle birlikte, geliştiriciler farklı token türlerini nasıl ayırt edeceklerini ve iş modelleri için en iyi seçimin hangisi olacağını merak ediyor. Aynı zamanda, hem kullanıcılar hem de yasa koyucular, blokzincir tokenlerinin rollerini ve uygulamalardaki risklerini daha iyi anlamaya çalışıyor. Bu tartışmayı düzenlemek amacıyla, girişimcilerin en sık inşa e...

Web3 isn’t just about better technology, it’s about changing user behavior. But here’s the problem: Most Web3 products are built for early adopters, not for mass adoption. If you want users to stick around, you need to understand why people adopt (or abandon) Web3 products. Let’s break down the psychology of Web3 users and what makes or breaks adoption. People Want Benefits, Not Just Features Users don’t care about your blockchain or token model. They care about what’s in it for them. What ki...

Web3 isn’t just about better technology, it’s about changing user behavior. But here’s the problem: Most Web3 products are built for early adopters, not for mass adoption. If you want users to stick around, you need to understand why people adopt (or abandon) Web3 products. Let’s break down the psychology of Web3 users and what makes or breaks adoption. People Want Benefits, Not Just Features Users don’t care about your blockchain or token model. They care about what’s in it for them. What ki...

DAOs were supposed to revolutionize governance. No more centralization, no more closed-door decisions, just a decentralized system where everyone has a voice. Sounds perfect, right? Except… most DAOs failed. Treasuries got drained, proposals were ignored and communities lost interest. Who’s to blame? The founders? The members? The entire concept? Here’s the real reason DAOs didn’t work and what can still be saved. Voter Apathy Killed Most DAOs Everyone wanted decentralized governance, but whe...

DAOs were supposed to revolutionize governance. No more centralization, no more closed-door decisions, just a decentralized system where everyone has a voice. Sounds perfect, right? Except… most DAOs failed. Treasuries got drained, proposals were ignored and communities lost interest. Who’s to blame? The founders? The members? The entire concept? Here’s the real reason DAOs didn’t work and what can still be saved. Voter Apathy Killed Most DAOs Everyone wanted decentralized governance, but whe...

In the crypto world, being a degen has become an identity. Degens are high-risk takers, the first to jump into new projects, constantly hunting for opportunities, and some of the most active users in the space. But at the same time, they might also be one of the reasons crypto is still so small. From the outside, crypto looks like a massive industry. But in reality? It's still a niche market. When compared to traditional finance or tech, crypto’s total user base is shockingly low. And on...

In the crypto world, being a degen has become an identity. Degens are high-risk takers, the first to jump into new projects, constantly hunting for opportunities, and some of the most active users in the space. But at the same time, they might also be one of the reasons crypto is still so small. From the outside, crypto looks like a massive industry. But in reality? It's still a niche market. When compared to traditional finance or tech, crypto’s total user base is shockingly low. And on...