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Stay Loud Experiment: Removing the Product
On May 26, 2025, Loud entered Kaito’s PRE-TGE project mindshare list. From that moment, their goal was clear: not to measure noise, but to reward it directly. Backed by Kaito team, they focused on a single question: “What happens if we reward people for talking about a project, forever?”
From paper posters to t-shirts, from memes to community flyers, the “Stay Loud” message was everywhere. Crypto Twitter turned into a yap-off. Loud became the first project on Kaito’s leaderboard to surpass 70% mindshare.
The idea blended two powerful Web3 inspirations. The first was Kaito’s mindshare-based reward model - a mechanism that measures and rewards social contribution, something like “proof-of-work for attention.” The second came from BelieveApp’s speculator/creator alignment - a model where transaction volume and commissions subsidize creators.
Loud merged these two ideas and removed the product entirely from the equation. What remained was pure “noise”: speculators feeding the attention pool through trading volume and yappers competing to climb the mindshare rankings.
IAO: Initial Attention Offering
The second phase of the experiment began with the Initial Attention Offering (IAO), the official launch of the $LOUD token. It was designed to create a decentralized attention market based on Kaito’s mindshare reward system.
The IAO took place in two stages. For the first two hours, only the top 1,000 yappers could buy in at 0.2 SOL. After that, it opened to all Kaito users with a linked Solana address and at least 10 smart followers. If interest exceeded capacity, the minimum contribution dropped to 0.05 SOL, with excess refunded.
In total, 400 SOL (around $70,000) was raised. Forty-five percent of this went back to IAO participants as $LOUD tokens, another 45% was added to Meteora LP to start market trading and the remaining 10% was reserved for community initiatives and market-making support.
How Did the Mechanism Work?
It was simple. Speculators bought and sold $LOUD, with each trade generating a small fee in SOL. These fees flowed into the weekly Mindshare Pool. Yappers who tweeted about Loud and got engagement earned mindshare points. Every week, the top 25 received a share of the pool. A portion of the fees also went to $KAITO stakers.
This created a pure symbiosis:
Speculators fed the pool with volume.
Yappers fed the volume with attention.
The Hype Spike
On the morning of June 1, 2025, Loud posted: “The $LOUD token is live. May the experiment begin!” And it began. But true to its nature, this wave didn’t last long. Before the first week was over, the community had already moved on to the next hype. Loud became a textbook example of an “attention spike” - shooting up to the peak, then dropping just as fast.
Redefining the Meaning of Contribution?
Loud equated “contribution” entirely with “noise.” Whoever talked the most, got the most mentions and pushed the hype harder was seen as contributing. Data, ideas, long-term value? These stayed in the background. That was the whole point: no product, no value, just attention.
Can an economic machine still be built from that? Yes, in the short term. But it’s not sustainable.
BL4NK Manifesto: Bringing Back the Fun
After the experiment, the BL4NK team behind Loud published a manifesto: “Web3 has become boring. Let’s make it fun again.” Loud didn’t just test the attention–value relationship; it poked fun at CT itself, pushing the yap meta to the extreme. It popularized the IAO format and encouraged solo developers and small teams to “just ship.” The team has already announced their next experiment: FRENTECH. We’ll see what kind of noise that one makes.
Next Stop
In the next and final part of the series, we’ll look at how Inflynce completes this puzzle - moving from the noise economy to a true mindshare economy. Because most of today’s noise-making tactics (influencer packages, artificial mention floods, bot-driven engagement) might make noise in the short term, but in the long run they erode trust. Noise, no matter how sophisticated, destroys both signal and value when it drowns out the real thing.
So, is a noise-free attention economy possible? We’ll find out in the final chapter: Rise of InfoFi - 10: Inflynce: From Noise to Mindshare
See you next Sunday.
Stay Loud Experiment: Removing the Product
On May 26, 2025, Loud entered Kaito’s PRE-TGE project mindshare list. From that moment, their goal was clear: not to measure noise, but to reward it directly. Backed by Kaito team, they focused on a single question: “What happens if we reward people for talking about a project, forever?”
From paper posters to t-shirts, from memes to community flyers, the “Stay Loud” message was everywhere. Crypto Twitter turned into a yap-off. Loud became the first project on Kaito’s leaderboard to surpass 70% mindshare.
The idea blended two powerful Web3 inspirations. The first was Kaito’s mindshare-based reward model - a mechanism that measures and rewards social contribution, something like “proof-of-work for attention.” The second came from BelieveApp’s speculator/creator alignment - a model where transaction volume and commissions subsidize creators.
Loud merged these two ideas and removed the product entirely from the equation. What remained was pure “noise”: speculators feeding the attention pool through trading volume and yappers competing to climb the mindshare rankings.
IAO: Initial Attention Offering
The second phase of the experiment began with the Initial Attention Offering (IAO), the official launch of the $LOUD token. It was designed to create a decentralized attention market based on Kaito’s mindshare reward system.
The IAO took place in two stages. For the first two hours, only the top 1,000 yappers could buy in at 0.2 SOL. After that, it opened to all Kaito users with a linked Solana address and at least 10 smart followers. If interest exceeded capacity, the minimum contribution dropped to 0.05 SOL, with excess refunded.
In total, 400 SOL (around $70,000) was raised. Forty-five percent of this went back to IAO participants as $LOUD tokens, another 45% was added to Meteora LP to start market trading and the remaining 10% was reserved for community initiatives and market-making support.
How Did the Mechanism Work?
It was simple. Speculators bought and sold $LOUD, with each trade generating a small fee in SOL. These fees flowed into the weekly Mindshare Pool. Yappers who tweeted about Loud and got engagement earned mindshare points. Every week, the top 25 received a share of the pool. A portion of the fees also went to $KAITO stakers.
This created a pure symbiosis:
Speculators fed the pool with volume.
Yappers fed the volume with attention.
The Hype Spike
On the morning of June 1, 2025, Loud posted: “The $LOUD token is live. May the experiment begin!” And it began. But true to its nature, this wave didn’t last long. Before the first week was over, the community had already moved on to the next hype. Loud became a textbook example of an “attention spike” - shooting up to the peak, then dropping just as fast.
Redefining the Meaning of Contribution?
Loud equated “contribution” entirely with “noise.” Whoever talked the most, got the most mentions and pushed the hype harder was seen as contributing. Data, ideas, long-term value? These stayed in the background. That was the whole point: no product, no value, just attention.
Can an economic machine still be built from that? Yes, in the short term. But it’s not sustainable.
BL4NK Manifesto: Bringing Back the Fun
After the experiment, the BL4NK team behind Loud published a manifesto: “Web3 has become boring. Let’s make it fun again.” Loud didn’t just test the attention–value relationship; it poked fun at CT itself, pushing the yap meta to the extreme. It popularized the IAO format and encouraged solo developers and small teams to “just ship.” The team has already announced their next experiment: FRENTECH. We’ll see what kind of noise that one makes.
Next Stop
In the next and final part of the series, we’ll look at how Inflynce completes this puzzle - moving from the noise economy to a true mindshare economy. Because most of today’s noise-making tactics (influencer packages, artificial mention floods, bot-driven engagement) might make noise in the short term, but in the long run they erode trust. Noise, no matter how sophisticated, destroys both signal and value when it drowns out the real thing.
So, is a noise-free attention economy possible? We’ll find out in the final chapter: Rise of InfoFi - 10: Inflynce: From Noise to Mindshare
See you next Sunday.
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Ali Tıknazoğlu
Ali Tıknazoğlu
1 comment
The latest blog post by @alitiknazoglu dives into the "Stay Loud Experiment" where Loud removed its product entirely to explore the value of attention as a form of social contribution. The experiment rested on rewarding users for their engagement, leading to the exciting launch of the $LOUD token and dynamic market interactions. Although the spike in hype was brief, it provoked deep insights about the true meaning of contribution in a noise-full environment. Curious about what sustainable attention looks like? Catch the detailed analysis more closely.