The undisputed tech leaders of the last decade—Apple, Meta, Microsoft, Alphabet, Netflix, and Amazon—all had one thing in common, proximity to the final user.

The undisputed tech leaders of the last decade—Apple, Meta, Microsoft, Alphabet, Netflix, and Amazon—all had one thing in common, proximity to the final user.

Founders are wired to build. But chasing control by building everything in-house often leads to wasted time and overhead. Real leverage comes from focusing on what truly creates value, and letting go of what doesn’t.

Founders are wired to build. But chasing control by building everything in-house often leads to wasted time and overhead. Real leverage comes from focusing on what truly creates value, and letting go of what doesn’t.