This examination of the user of consumer data in web2 and web3 was written in collaboration with @K41R0N and originally published on October 29, 2021 on RabbitHole’s Mirror account. Nothing is ever free. And unfortunately, instances like the insurrection of the Capitol building, the spread of covid-related misinformation, and the rise of hyper partisan political environments have taught us this the hard way. In an environment where over 500 hours of video content are uploaded to YouTube every...