Trends in the Mortgage Financial Perspective (ID:zgtrend) The marketing community has a doctrine: One enterprise wants to increase brand recognition globally at a cost of $200,000 per increase of 1 per cent; However, the same input can be increased by 10 per cent, through large sports marketing. There is no doubt that the World Cup is the most branded one in China. Not only is there a large number of Chinese manufactures, travelling to Qatar to contribute to the building, construction, transp...