Last June, I launched MarketingbyNFT with my old colleague from Ogilvy, Cyril Attias. We found ourselves having lunch and discussing our 20 years in marketing, and how, when web2 kicked in, lots of companies failed because they were using new marketing tools without properly integrating them with their existing marketing framework and without applying what they learned from web2 (and web1) experiences. As we all know, History repeats itself, and the shinny NFTs will undoubtedly trigger the sa...