Pastel tones, chromatic materials, puffers and otherworldly scenes stole the limelight at Digital Fashion Week New York (DFWNY), which took place from 7-11 September 2022. Once again, various digital fashion talent showcased their latest creations. And I was blown away. The diversity in stories, the digital technique displayed within each garment and the versatility of skillsets coming together in the form of music and environmental production were mesmerising. There was the main showroom whi...

Pastel tones, chromatic materials, puffers and otherworldly scenes stole the limelight at Digital Fashion Week New York (DFWNY), which took place from 7-11 September 2022. Once again, various digital fashion talent showcased their latest creations. And I was blown away. The diversity in stories, the digital technique displayed within each garment and the versatility of skillsets coming together in the form of music and environmental production were mesmerising. There was the main showroom whi...

I recently watched the movie House of Gucci directed by Ridley Scott. Seeing Adam Driver play Maurizio Gucci married to the crazy (or just insanely ambitious - with emphasis on the “insanely”) Patrizia Reggani played by Gaga, I was inspired to enter the Gucci Vault once more to try and understand what exactly this strange web2-wannabe-web3-but-not-really-so-we-are-going-to-still-call-ourselves-a-creative-collective-until-we-find-out-what-it-is-we-want-to-be space is. Confused? Me too. My fort...

I recently watched the movie House of Gucci directed by Ridley Scott. Seeing Adam Driver play Maurizio Gucci married to the crazy (or just insanely ambitious - with emphasis on the “insanely”) Patrizia Reggani played by Gaga, I was inspired to enter the Gucci Vault once more to try and understand what exactly this strange web2-wannabe-web3-but-not-really-so-we-are-going-to-still-call-ourselves-a-creative-collective-until-we-find-out-what-it-is-we-want-to-be space is. Confused? Me too. My fort...

Bouncing between meta worlds, I always wondered how I could bring my digital outfits along with me. Sometimes I’m not quite ready to sacrifice my purple blocky two piece on Sandbox for my smooth, black crop top when it’s time to hit Decentraland. Gravity Layer, a collective focused on universal game skins, seems to have solved this rather trifling problem of mine. “We’ve developed code which we provide to metaverses, telling their character customisers how to talk to our API - our core blockc...

Bouncing between meta worlds, I always wondered how I could bring my digital outfits along with me. Sometimes I’m not quite ready to sacrifice my purple blocky two piece on Sandbox for my smooth, black crop top when it’s time to hit Decentraland. Gravity Layer, a collective focused on universal game skins, seems to have solved this rather trifling problem of mine. “We’ve developed code which we provide to metaverses, telling their character customisers how to talk to our API - our core blockc...

It’s no secret. I’ve been a fan of Jon Sanchez’s textured digital fashion garments for some time. A long time. A very long time. The impeccable detail on his distinguishable balaclava-inspired headpieces and the virtual mossy softness of his oversized puffers have made Jon stand out as a leading web3 fashion designer. What makes him even more appealing as a new-age fashion revolutionary is the fact that he did not jump through the traditional hoops of fashion design. He is completely self-tau...

It’s no secret. I’ve been a fan of Jon Sanchez’s textured digital fashion garments for some time. A long time. A very long time. The impeccable detail on his distinguishable balaclava-inspired headpieces and the virtual mossy softness of his oversized puffers have made Jon stand out as a leading web3 fashion designer. What makes him even more appealing as a new-age fashion revolutionary is the fact that he did not jump through the traditional hoops of fashion design. He is completely self-tau...

I have an immensely passionate love-hate relationship with Instagram. I love the visual storytelling and amateur portraiture. But, I hate the greenwashing of fashion brands. Every scroll or so, I’m met with an advert posted by a strange account promising me £750 worth of SHEIN clothing items to review. That’s a lot of money. And, considering SHEIN is notoriously known for selling incredibly cheap products, that’s a lot of clothes. Knowing SHEIN and many (not all) of their customers, a good po...

I have an immensely passionate love-hate relationship with Instagram. I love the visual storytelling and amateur portraiture. But, I hate the greenwashing of fashion brands. Every scroll or so, I’m met with an advert posted by a strange account promising me £750 worth of SHEIN clothing items to review. That’s a lot of money. And, considering SHEIN is notoriously known for selling incredibly cheap products, that’s a lot of clothes. Knowing SHEIN and many (not all) of their customers, a good po...

The one thing I love most about digital fashion is its unpredictability. The fact that you can be anyone from anywhere and make your mark on this emerging industry is what true equality looks like (for me, at least). And this is where INJURY, the creative fashion house, fits in. I first noticed them at Crypto Fashion Week which took place earlier this year and was completely taken aback by their Meta Spume Gown (shown further down). The colour palette, detailed digital patterns and seamless f...

The one thing I love most about digital fashion is its unpredictability. The fact that you can be anyone from anywhere and make your mark on this emerging industry is what true equality looks like (for me, at least). And this is where INJURY, the creative fashion house, fits in. I first noticed them at Crypto Fashion Week which took place earlier this year and was completely taken aback by their Meta Spume Gown (shown further down). The colour palette, detailed digital patterns and seamless f...

Credit: OnClickCloset, IANA and ArtisantBorn south of the equator, I’m no stranger to underwater adventures and surfing the tide. In the metaverse, I frequently visit digital Atlantica and pay my respects to Ariel, the Little Mermaid. And, on rare occasion, she lets me raid her subaqueous wardrobe filled with gleaming gowns and pearly tiaras. But resurfacing from these nautical dreams means I need to morph back into my human self and shed my glimmering tail. Much like how the sea’s tides brus...

Credit: OnClickCloset, IANA and ArtisantBorn south of the equator, I’m no stranger to underwater adventures and surfing the tide. In the metaverse, I frequently visit digital Atlantica and pay my respects to Ariel, the Little Mermaid. And, on rare occasion, she lets me raid her subaqueous wardrobe filled with gleaming gowns and pearly tiaras. But resurfacing from these nautical dreams means I need to morph back into my human self and shed my glimmering tail. Much like how the sea’s tides brus...

Caught between two worlds, ECOOLSKA - a pioneering phygital fashion brand - is all about longevity, sustainability and a chic, electric-green bob of a haircut that the meta me wishes she could pull off. ECOOLSKA’s online presence exudes a unique breed of confidence I haven’t witnessed in a while. They are all about pushing the boundaries of eco-friendly fashion. But more than that, they possess enough creative courage to modify traditional fabrics using materials like algae as well as execute...

Caught between two worlds, ECOOLSKA - a pioneering phygital fashion brand - is all about longevity, sustainability and a chic, electric-green bob of a haircut that the meta me wishes she could pull off. ECOOLSKA’s online presence exudes a unique breed of confidence I haven’t witnessed in a while. They are all about pushing the boundaries of eco-friendly fashion. But more than that, they possess enough creative courage to modify traditional fabrics using materials like algae as well as execute...

“Edgy” and “elegant” are rarely found together in a sentence. In a determined hunt for digital accessories, I came across Alexa Kusulas’ Cryptopurse project and instantly put those two rare terms together to describe the collection: edgy and elegant. “I’m deeply in love with the ones with spikes; they are my favourites by far,” Alexa says of her Cryptopurses.Credit: Alexa KusulasCredit: Alexa KusulasInspired by the idea of an everyday city bag accessory, Alexa produced a selection of wearable...

“Edgy” and “elegant” are rarely found together in a sentence. In a determined hunt for digital accessories, I came across Alexa Kusulas’ Cryptopurse project and instantly put those two rare terms together to describe the collection: edgy and elegant. “I’m deeply in love with the ones with spikes; they are my favourites by far,” Alexa says of her Cryptopurses.Credit: Alexa KusulasCredit: Alexa KusulasInspired by the idea of an everyday city bag accessory, Alexa produced a selection of wearable...

Credit: Schieva, Tokyo White International and Maja LabsWeb3 fantasy designer Schieva and digital fashion designer Tokyo White International are collaborating on an original, culturally-inspired drop launching this October on Artisant, a NFT and digital fashion marketplace. When I first heard about this collab, I felt an electrical excitement. I’m a massive fan of both of these digital fashion designers and have followed their work for a couple of months now. I had the opportunity to get to k...

Credit: Schieva, Tokyo White International and Maja LabsWeb3 fantasy designer Schieva and digital fashion designer Tokyo White International are collaborating on an original, culturally-inspired drop launching this October on Artisant, a NFT and digital fashion marketplace. When I first heard about this collab, I felt an electrical excitement. I’m a massive fan of both of these digital fashion designers and have followed their work for a couple of months now. I had the opportunity to get to k...

Digital haute couture is a niche segment in digital fashion that I believe is only championed by a talented few. When I come across these spectacular creations of intricate detail, flowing colour palettes and dense design, it’s like mining a rare Bitcoin. I found such a coin. A fashion and costume designer turned digital fashion designer from the Philippines: Lhenvil Paneda. When Lhenvil’s business was forced to close during the pandemic, he made the courageous decision to invest all of his s...

Digital haute couture is a niche segment in digital fashion that I believe is only championed by a talented few. When I come across these spectacular creations of intricate detail, flowing colour palettes and dense design, it’s like mining a rare Bitcoin. I found such a coin. A fashion and costume designer turned digital fashion designer from the Philippines: Lhenvil Paneda. When Lhenvil’s business was forced to close during the pandemic, he made the courageous decision to invest all of his s...

Electric and eclectic yet poised and chic, Tânia Viegas has a style that is shaking up the digital fashion scene. Growing up in Tavira, a quaint city in Algarve, Portugal, Tânia made the life-changing decision to pursue fashion design at 16 years old. After moving to the North of Portugal to pursue this dream and begin her studies, she decided to go one step further and apply to the London College of Fashion. There, she furthered her studies in pattern cutting. “Halfway through my studies in ...

Electric and eclectic yet poised and chic, Tânia Viegas has a style that is shaking up the digital fashion scene. Growing up in Tavira, a quaint city in Algarve, Portugal, Tânia made the life-changing decision to pursue fashion design at 16 years old. After moving to the North of Portugal to pursue this dream and begin her studies, she decided to go one step further and apply to the London College of Fashion. There, she furthered her studies in pattern cutting. “Halfway through my studies in ...