Gifs are photography’s revenge on cinema Image: Detail of Flashlight Filmstrip Projections (2016) by Jennifer West. Photo by Keith Hunter. Courtesy the artist. “Myth escapes from ritual like a genie from a bottle. Ritual is tied to gesture, and gestures are limited: what else can you do once you’ve burned your offerings, poured your libations, bowed, greased yourself, competed in races, eaten, copulated? But if the stories start to become independent, to develop names and relationships, then ...