Ferrari is expanding its crypto payment options to Europe this month, following a successful U.S. launch last October. European dealers will now accept crypto payments for cars starting from the end of July.

The luxury carmaker plans to extend this to other international dealers where cryptocurrencies are legally accepted. Initially spurred by market demand and client interest in cryptocurrencies, Ferrari aims to cater to evolving customer preferences.

Ferrari is expanding its crypto payment options to Europe this month, following a successful U.S. launch last October. European dealers will now accept crypto payments for cars starting from the end of July.

The luxury carmaker plans to extend this to other international dealers where cryptocurrencies are legally accepted. Initially spurred by market demand and client interest in cryptocurrencies, Ferrari aims to cater to evolving customer preferences.