You might be surprised by this given that product marketing consulting is what I do for a living, but I don’t think the answer is an emphatic “yes.” The best product marketers have deep industry and product knowledge that can only be built through focus, experience, and relationship-building with a company’s sales, product, and technology leaders. I’ve worked very hard to do this over the last few years that I’ve been consulting. But it’s very challenging when you’re context-switching between...