"Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features." #Starbucks has announced the Starbucks #Odyssey beta program, which allows Starbucks Rewards members to buy and trade limited-edition #NFTs in order to earn rewards and digital badges. While Starbucks claims to be ahead of the curve with this new product that leverages #web3 technology, I argue that it's unclear what problem this initiative is trying to solve for its custom...