IntroductionNFTs have generated global interest. As a result, they have opened up new means of brand storytelling, consumer interaction, and brand value creation. One of the reasons NFTs are important to brands is that they can be used to represent digital files, such as art, audio, and video. Their versatility that they can be used to represent other forms of creative work like virtual real estate, virtual worlds, fashion, and much more provides multiple ways for brands to create value for t...