Hello there, and welcome to the eighth edition of Base Directory's newsletter.
Every weekday, I'll send you a concise email highlighting everything you need to know about an onchain product built on Base, including my thoughts on it and how you can get started using it.
Today's spotlight is on KIKI World, a beauty brand that co-creates products with their community of users.
KIKI World has a very interesting approach to creating beauty products. They only manufacture the products the majority of their community wants to see, and they do this through a transparent voting process.
Upon creating an account as a user, you can navigate to the voting section to see the live product campaigns and vote for the products you would love to have out in the world.
Now, this might not sound like a fully onchain product and it isn't but it leverages onchain capabilities very well namely the ability to issue unique collectibles (NFTs) to their users.
Each time a user votes for a particular product to be created, they receive an NFT (on Base) that marks their involvement in the process. The NFT serves as a badge of participation and if the product you vote for ends up getting created, the NFT is your claim to potential future rewards. Users can track how well the product they voted for is doing via the community leaderboard.
All in all, KIKI World is a very interesting experiment in a community-owned commerce model, and it has fun gamification features that I believe will aid in retaining and converting users. I also like how well the product abstracts away from crypto language that might be confusing. Most users wouldn't get the sense that any of this is onchain or even crypto-related.
You can keep up with updates from the KIKI World team via their X (fka Twitter) profile. 👇🏾
Wow wow! Thank you all who submitted your projects and collaboration proposals! 
We are humbled and fired up by the creativity and opportunities to build together!
If you’ve always wanted to create something but not sure where to start, here:
Welcome to the first beauty brand that gives you the power to choose what we create.
To explore other products built on Base, visit www.basedirectory.xyz.
Thanks for reading through! See you tomorrow.
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