"Beauty contest" and "Beauty queen" redirect here. For other uses, see Beauty contest (disambiguation) and Beauty queen (disambiguation). The winners of the International Pageant of Pulchritude 1930 competition. A beauty pageant or beauty contest is a competition that has traditionally focused on judging and ranking the physical attributes of the contestants. Pageants have now evolved to include inner beauty, with criteria covering judging of personality, intelligence, talent, character, and ...