Hey,
Shipping something you love into the world is one of the scariest and most beautiful things you can do.

Two weeks.

That’s how long it took Ayomide Daniel and his tiny team of 4 to build Posthearts, a tool that lets you send beautiful letters online.
No full-time team. No funding. No big launch.
Just obsession, stubborn care, and way too many 2 am calls.

The result?

🚀 2,000+ users

💸 25+ paying customers

🛒 Almost acquired within days

But if you listen closely, the real magic isn’t in the numbers. It’s in the things they almost gave up on, the challenge of prioritising, saying no, the tiny decisions that no one else saw.

Because the hardest part of building something isn’t starting, it’s surviving the messy middle.

Subscribe

Highlights from this conversation:

• Why Ayomide turned down an early acquisition offer (even when it sounded good on paper)

• How they kept quality high even while sprinting toward a two-week launch

• The underrated power of building with "crackhead" teammates

• How small scrappy teams often out-ship bigger, better-funded ones

• Why trusting your gut is still the ultimate product strategy

🎥 Watch the full story → https://youtube.com/@behindtheship?si=Zwrat82lxKPnv8vY

Thanks for reading and for being part of this community of people who care about how things are built, not just what is built.

See you in the next one.

✨Lota

PS:

If this episode hits you in that place where building gets hard, I'd love if you shared it with someone else who's building too.

And if you want more stories like this, subscribe to get the next one straight to your inbox.

PPS:

If you’re building something too, reply and tell me about it.