A New Paradigm of Content Assetization: Why Short Videos Will Be the Next Gateway in Web3

In the fast-evolving digital era, we’ve grown used to scrolling through short video platforms for information and entertainment. Every day, billions of plays are generated—but very few actually bring sustainable value to creators. The lifespan of content is short, the rules are opaque, and creators have little say over their work. In Web2, short video is a kingdom of centralized platforms, not a playground for creator ownership. But as Web3 rises, a new paradigm is emerging: content is no longer just media—it’s a valuable, tradable, and ownable digital asset. Within this shift, short video is poised to become the next powerful gateway of user flow and asset formation in the crypto world. BETV is leading this transformation. I. The Web3 Content Revolution: From “Viral Reach” to “On-Chain Value” The traditional content economy is built on the “attention → monetization → advertising” logic. Platforms like YouTube and TikTok extract the majority of revenue, leaving creators with a small cut. This outdated model suffers from three major issues:

High Platform Cut Mainstream platforms take up to 30–50% of creator revenue, with creators often receiving just a fraction of what their content earns.
Opaque Algorithms & Data Monopolies All user behavior, engagement data, and distribution algorithms are controlled by the platform—creators have zero access or control.
Value Decay Even viral content disappears in a few days. Without residual value or ownership, creators cannot build long-term asset value from their work. Web3 is redefining the creator economy. With NFTs, DAOs, and token-based incentives, content creators can now verify ownership, transparently earn, and participate in governance. This is not just a new toolset—it’s a paradigm shift in how digital value is created and distributed. II. Why Short Video Is the Best Medium for Assetization Among all forms of content, short videos are naturally suited for Web3: High Content Density: Complex ideas and stories can be conveyed in 15–60 seconds.

High User Engagement: Likes, shares, comments—all done quickly, often repeatedly.

Viral by Nature: A single short clip can go viral across communities in hours.

Low Barrier to Entry: Creation and consumption are both easy—perfect for onboarding new Web3 users.

In Web3, short videos evolve from consumable media into dynamic, tradable digital assets. NFTs provide proof of ownership, tokens reward users and creators, and DAOs let communities shape the content ecosystem. III. BETV: Building the Content-to-Asset Flywheel As the first Web3 short video platform combining NFT-based content ownership, DAO governance, and multi-chain integration, BETV is rebuilding the content economy from the ground up. NFT Every Video: Content = Asset Every uploaded video is automatically minted as an NFT on-chain.

Engagement data (views, shares, likes) drives NFT ranking and potential rewards.

NFTs can be traded on secondary markets—content becomes an appreciating asset.

Dual Token System: Incentivize and Empower $BEA (Green Token): For video mining, governance voting, and ad bidding.

$BEB (Blue Token): Reflects user and creator contributions, used for dividend sharing and ecosystem rewards.

Together, they enable a circular incentive economy between creators, users, and the platform. DAO Governance: Community Controls Distribution No more black-box algorithms—top content is decided by user votes.

Holding tokens means having a voice in platform decisions.

Transparent, automated governance ensures fairness and long-term trust.

Multi-Chain Ecosystem: Connect to All of Web3 BETV includes built-in multi-chain wallets, DeFi tools, and APIs that allow Web3 projects to integrate airdrops, ads, and community campaigns directly into the content ecosystem. It becomes a gateway not just for videos—but for the entire crypto user journey. IV. The Future Is Now: The Age of Assetized Content Has Arrived We are entering a new era of digital content. In this world: Content is a store of value, not just a moment of attention.

Platforms are co-owned and co-governed by their communities.

Users are no longer passive consumers, but stakeholders in a content economy.

Short video, with its accessibility and virality, will be the front door to this transformation. BETV is pioneering that future—giving creators real ownership, communities real voice, and content real value.

High Platform Cut Mainstream platforms take up to 30–50% of creator revenue, with creators often receiving just a fraction of what their content earns.
Opaque Algorithms & Data Monopolies All user behavior, engagement data, and distribution algorithms are controlled by the platform—creators have zero access or control.
Value Decay Even viral content disappears in a few days. Without residual value or ownership, creators cannot build long-term asset value from their work. Web3 is redefining the creator economy. With NFTs, DAOs, and token-based incentives, content creators can now verify ownership, transparently earn, and participate in governance. This is not just a new toolset—it’s a paradigm shift in how digital value is created and distributed. II. Why Short Video Is the Best Medium for Assetization Among all forms of content, short videos are naturally suited for Web3: High Content Density: Complex ideas and stories can be conveyed in 15–60 seconds.