Over the past decade, the “creator economy” has become a buzzword across the internet. Yet behind the boom lies a deeply unequal structure. Centralized platforms control distribution, revenue, and algorithms—leaving creators with little more than fleeting exposure and fragmented earnings.

Now, Web3 offers a radical alternative. Decentralization, digital ownership, open incentives, and collective governance aren’t just technical buzzwords—they represent a fundamental shift in how content is created, valued, and shared. At the forefront of this transformation is BETV, a Web3-native short video platform aiming to rebalance the creator-platform-user relationship and empower creators as stakeholders—not just content suppliers.

Platforms like YouTube and TikTok have provided creators with massive exposure. But despite this visibility, most creators remain at the mercy of the platform’s terms. High commission rates, opaque algorithms, and content with a short shelf life all contribute to a systemic imbalance.

A creator’s income is often slashed by 30% to 50% due to platform fees. Distribution is governed by black-box recommendation systems that only a few manage to navigate. Even a viral video might only stay relevant for a few days before being buried beneath the endless stream of new content. And while creators build massive fan bases, their audience data, engagement metrics, and distribution rights are all locked within the platform.

In this system, creators don’t truly own their content—they simply rent space in a digital factory.

The foundation of Web3 is simple but powerful: users should own their digital assets. When applied to content, this vision introduces three fundamental shifts—NFT ownership, tokenized incentives, and DAO-based governance.

Through NFTs, creators can mint their videos on-chain, with immutable proof of ownership and traceability. Token economies allow platforms to distribute value not only to top creators but to every meaningful interaction—publishing, viewing, sharing. Meanwhile, DAOs (Decentralized Autonomous Organizations) allow creators and users to shape how content is curated, monetized, and governed.

Together, these mechanisms do more than disrupt traditional platforms—they offer a new, creator-led ecosystem built on collaboration and transparency.

BETV is building a full-stack solution for short video creators in the Web3 era. Its platform makes it effortless for creators to mint every video as an NFT, embedding ownership into the content itself.

These video NFTs evolve based on engagement metrics—views, likes, shares—enabling creators to build long-term, data-driven value from each upload. NFTs can be traded, upgraded, and even embedded into broader content ecosystems.

BETV’s economic model is powered by a dual-token system:

• $BEA is used for video mining, ad bidding, and governance voting.

• $BEB represents user and creator contributions and unlocks long-term rewards and dividends.

This structure turns passive users into active contributors and allows creators to claim a fairer share of the value they generate.

Beyond content, BETV positions itself as a Web3-native traffic gateway. With built-in multi-chain wallets, open APIs, and cross-chain integration, BETV connects creators, users, and crypto projects seamlessly. Whether it’s NFT campaigns, ad launches, or ecosystem airdrops, short videos become the most intuitive way to engage, onboard, and convert across Web3.

Unlike traditional platforms where creators serve the algorithm, BETV’s structure invites creators to help build and govern the platform itself. Every video becomes an asset. Every interaction feeds the ecosystem. Every stakeholder has a voice.

This isn’t just a technological breakthrough—it’s a cultural one. BETV doesn’t treat creators as content laborers. It recognizes them as co-founders of value in a decentralized media economy.

Web3 doesn’t just promise better tools—it demands better rules. BETV is setting those rules in motion.

BETV is more than a platform—it’s a movement to reimagine how content is valued and how creators are rewarded. In a world where attention is currency, BETV helps creators turn that attention into long-term, self-owned, and monetizable assets.

By fusing blockchain technology with content-native experiences, BETV is building a future where creators are not just used by the platform—but are co-architects of it.