As the Web3 content ecosystem continues to evolve, BETV is steadily advancing its core product architecture. Following the rollout of its short video module, BETV’s new live streaming feature has now completed its primary development and entered the internal testing phase. This expansion not only reflects the platform’s growing content scope but also redefines how creators and users interact within a decentralized digital environment.

While short videos have become a dominant format for expression due to their efficiency and accessibility, they come with inherent limitations. The content is pre-produced, the interaction is delayed, and the relationship between viewers and creators often remains distanced. Live streaming, as a real-time and participatory medium, effectively bridges this gap, creating an environment of immediate feedback and authentic engagement. It represents not just an upgrade in viewing, but a deeper form of participation and co-creation.

BETV’s live streaming feature is not an isolated add-on but a deeply integrated component of the broader content system. Creators can transition seamlessly from short-form content to live interaction, maintaining narrative continuity while expanding expressive possibilities. Simultaneously, users can engage during live sessions and continue interacting after the stream ends, allowing content to retain relevance and accumulate social and community value over time.

For creators, live streaming opens a new channel for content delivery and serves as a powerful venue for building personal brands, deepening user relationships, and exploring novel monetization avenues. Whether used for daily life sharing, professional education, themed events, or NFT product launches, live streaming empowers creators with new formats and touchpoints. Particularly in a Web3 context, where trust and transparency are paramount, live sessions help creators build consensus-based communities around their work.

From the user’s perspective, the addition of live streaming signifies a shift from being passive consumers to active participants in the content development process. Every question, comment, or reaction in a live session becomes part of the user’s personal engagement history. This transition from “viewing” to “co-creating” enhances the user’s sense of ownership and belonging, while simultaneously increasing platform activity and strengthening community bonds.

BETV has chosen not to commit to a public release timeline at this stage. Instead, the team is prioritizing stability and refinement through focused internal testing. The current testing phase will assess key aspects such as technical performance, interaction smoothness, creator workflow usability, and the synergy between live and short video modules. The goal is to ensure a seamless and high-quality experience for both users and creators when the feature is publicly launched.

In essence, live streaming is not a replacement for short video content, but a powerful complement. Rather than existing as separate silos, the two formats work in tandem: short videos drive reach and distribution, while live sessions foster deeper engagement and community connection. Together, they form a dynamic, self-reinforcing content ecosystem.

BETV believes that the next generation of content platforms should not merely host content but foster expression, interaction, and collaboration. The ongoing internal testing of its live streaming product represents a key step toward realizing this vision. We look forward to building this new phase of the content ecosystem together with our creators and users.