In an era of information overload and rapid content iteration, short videos have become a core form of entertainment in our lives. From TikTok to YouTube Shorts, billions of users engage daily with short videos, investing time and emotions. However, behind all of this, there is a deeply neglected issue—users' attention has never truly been valued. You watch videos for an hour, platforms gain ad revenue, user behavior data, and content engagement, but what do you get? Nothing. Users'...

In the world of Web3, content is no longer just a medium of communication—it’s a mechanism for value creation. With blockchain, decentralization, smart contracts, and user sovereignty reshaping the digital landscape, BETV is pioneering a revolutionary approach to unlock the true worth of content. At the heart of this transformation is B-Mining, BETV’s live-streaming mining DApp. Far from being a typical "watch-to-earn" gimmick, B-Mining is a sophisticated economic engine that fuses livestream...

I. The Structural Crisis Behind the Short Video BoomAs short videos become the dominant global content format, a deeper question arises:Do creators and users truly own the value they generate? In the Web2 world—platform-driven and algorithm-dominated—the answer has long been no. Content value is extracted, user behavior manipulated, and creators underpaid. By 2025, the global short video market is projected to reach $135.9 billion, with TikTok alone expected to surpass $100 billion in annual ...

Over the past decade, the “creator economy” has become a buzzword across the internet. Yet behind the boom lies a deeply unequal structure. Centralized platforms control distribution, revenue, and algorithms—leaving creators with little more than fleeting exposure and fragmented earnings. Now, Web3 offers a radical alternative. Decentralization, digital ownership, open incentives, and collective governance aren’t just technical buzzwords—they represent a fundamental shift in how content is cr...

In the fast-evolving digital era, we’ve grown used to scrolling through short video platforms for information and entertainment. Every day, billions of plays are generated—but very few actually bring sustainable value to creators. The lifespan of content is short, the rules are opaque, and creators have little say over their work. In Web2, short video is a kingdom of centralized platforms, not a playground for creator ownership. But as Web3 rises, a new paradigm is emerging: content is no lon...

As the PopMax Global Ecosystem Conference concluded in Ha Long Bay, Vietnam, BETV emerged not just as a speaker, but as a signal booster for a new wave of decentralized content infrastructure. In its mainstage presentation, BETV didn’t just showcase product features.It made a statement:“We’re not just a video platform. We’re a traffic and value router for the Web3 ecosystem.”Going Global: BETV’s Expansion BeginsBETV revealed plans to expand into the Middle East, Southeast Asia, and Europe thr...

On March 30, 2025, the PopMax Global Ecosystem Conference concluded successfully in Ha Long Bay, Vietnam. As a co-host and featured speaker, BETV took the stage with its bold vision of a decentralized short video platform, aiming to reshape how we understand content ownership and value in the Web3 era. If short videos were once a game of attention, BETV now believes:Every second of creation should become a tradable, verifiable, incentivized digital asset.Content as an Asset – Making Every Vid...

On March 30, 2025, the PopMax Global Ecosystem Conference was grandly held in Ha Long Bay, Vietnam, attracting top project representatives and industry experts from around the world. As a co-organizer and keynote speaker at the event, BETV presented its latest products and ecosystem vision. With the theme "Revolutionizing Short Videos and Ushering in a New Era of Decentralized Content," the BETV representative shared insights on the platform’s core philosophy and cutting-edge technological ap...

In today’s rapidly evolving landscape of digital content and short videos, traditional platforms face a myriad of challenges—high commission fees, data misuse, content homogenization, and inequitable revenue distribution—that severely stifle creator enthusiasm and degrade user experience. Amidst the rapid rise of the global Web3 ecosystem, BETV emerges with an innovative decentralized approach designed to break the monopoly of centralized short video platforms and build a truly user- and crea...