We were supposed to be in the golden age of creators.

Technology has made it easier than ever to find and support art. From TikTok and YouTube to Spotify and Substack, the barriers between creators and fans are thinner than ever. A hit song by Olivia Rodrigo, a crazy Mr. Beast challenge, or a powerful indie film — all are just a tap away.

But despite the tools, reach, and access, most creators still can’t make a living from their work.

The core problem isn’t exposure. It’s ownership.

The platforms that host content — the ones that benefit from every video, comment, and view — hold nearly all the power and profits. A handful of top-tier artists might have enough influence to force change (like Taylor Swift famously did with Apple Music), but the vast majority of creators have no say. They don’t own the platforms they power. They don’t control their data, fans, or revenue. And they don’t get to vote on the rules.

In today’s digital world, creators are locked into closed ecosystems. If they leave a platform like Instagram, X, YouTube, or TikTok, they lose not just monetization — they lose everything: their audience, their content, and their history. Even worse, the rules can change overnight, with no warning. Algorithms shift. Revenue models tighten. And artists find themselves earning pennies from thousands of plays.

It’s not just a monetization issue — it’s a structural one.

The internet was supposed to eliminate the middlemen. Instead, it created new, more powerful gatekeepers — tech giants who own the rails of culture.

And when creators rely on someone else’s rails, they also give up control. Platform owners can raise take-rates, censor content, deplatform accounts, or rewrite discovery algorithms — all without consent. Platforms extract more than they empower. Most take 30–50% of creator revenue. Some take nearly 100%.

We need a new model. One where creators and fans own their relationships, control their data, and shape the very platforms they build.

BETV is a decentralized short video ecosystem that gives power — and profit — back to the people who create and engage.

Built on blockchain and governed by its community, BETV is not just another Web3 app. It’s a full-stack reinvention of the short video platform. One that starts with this premise:

Every second of creation should be an on-chain, ownable, and monetizable digital asset.

• Video-as-NFT: Creators can instantly mint their videos as NFTs. As content gains views and interaction, its on-chain value grows. Ownership is permanent, transparent, and tradeable.

• Watch-to-Earn: Users earn $BEB simply by watching and engaging. Every like, comment, or share becomes a micro-asset that fuels the ecosystem.

• Dual-token model:

  • $BEA is the main utility token — used for rewards, tipping, governance, and ad bidding.

  • $BEB is the user-earned token, a credential for participation, access, and future ecosystem drops.

• Livestream mining: Creators earn $BEA in real time through livestream-based NFT mining, replacing extractive models with sustainable ones.

• DAO governance: Creators and fans with tokens vote on everything from creator incentives to algorithm tweaks to platform upgrades.

• Own your network: With decentralized wallets, users can take their content, tokens, and community with them. No lock-ins. No black-box control.

While Web2 platforms lock creators into rigid systems, BETV gives creators three freedoms they’ve never had before:

1. Revenue FreedomReal-time on-chain payouts, low take rates (as low as 1–2.5%), and transparent royalty structures.

2. Exit FreedomOwn your audience. Own your assets. Leave if you want — and take it all with you.

3. Governance FreedomDon’t just post. Propose. Vote. Shape the platform you use every day.

BETV is more than an app. It’s a commitment to a different internet — one that doesn’t just host creators but belongs to them.

In this new world:

• Content is an asset

• Engagement is rewarded

• Communities govern themselves

And most importantly:Creators own the tools, the rules, and the upside.

If you believe in a fairer, freer, more creator-owned future — come build it with us.