In the Web2 era, the creator economy has long been trapped in the shackles of "platform centralization" — algorithms monopolize traffic distribution, content ownership remains ambiguous, and monetization paths are confined to single models such as advertising revenue sharing and membership subscriptions. Creators are reduced to "traffic sharecroppers," while fans become uncompensated "data fuel." With the maturity of Web3 technology stacks, the decentralized nature of blockchain, the automated execution of smart contracts, and the value anchoring capability of NFTs are driving a fundamental transformation in the creator economy: for the first time, creators have full control over their content, fans, and revenues, forming a closed-loop ecosystem encompassing "creation-right confirmation-distribution-monetization-co-governance." More importantly, the blockchain industry is transitioning from early-stage reckless growth to maturity, shifting from crypto-native scenarios to serving the real economy and connecting with the physical world. The influx of massive new users has raised the bar for user experience, and the creator economy, as both a core carrier of model innovation and a catalyst for the iteration of infrastructure such as wallets and public chains, has become a key engine for Web3 adoption. This report focuses on the in-depth practices of four core products — Zora, Paragraph, Farcaster, and DeBank — and analyzes the underlying logic and future trends of the Web3 creator economy by integrating the latest industry benchmarks and infrastructure evolution.
I. Core Reconstruction of the Web3 Creator Economy: From "Platform Dependence" to "Sovereign Independence"
The revolution of Web3 in the creator economy essentially reconstructs three core elements — "ownership, revenue, and relationships" — through technological means, returning value distribution to creators and communities. Its core logic is reflected in three dimensions:
1. Ownership Reconstruction: Content Assetization and Permanent Right Confirmation
In Web2, creators' content is merely data in platform databases, with platforms holding absolute power to delete, modify, or commercialize it. Web3, however, achieves a leap from "usage rights" to "ownership" through NFTs and permanent storage technologies:
On-chain Right Confirmation: Creative works can be minted as NFTs via smart contracts, with on-chain ownership records that are permanently immutable, ensuring creators retain ultimate control;
Permanent Storage Breakthrough: Leveraging technologies like Arweave, content is freed from the risk of platform takedowns, enabling intergenerational preservation and completely resolving the pain point of "data loss";
Programmable Rights Management: Through tools such as Universal Data License (UDL), creators can precisely define commercial rules including royalty rates and licensing periods, achieving refined rights control.
2. Revenue Reconstruction: From "One-time Monetization" to "Sustainable Royalties"
Web2 monetization relies on platform revenue sharing (e.g., YouTube creators only receive 45% of advertising revenue) and lacks secondary monetization channels. Web3 constructs a diversified, automated revenue system through smart contracts:
Instant Royalty Mechanism: In both primary and secondary NFT sales, creators can pre-set a 5%-10% royalty rate, which is automatically credited to their accounts without third-party intervention;
Diversified Revenue Matrix: Beyond NFT sales, creators can monetize through multiple channels such as issuing social tokens, launching paid communities, and providing customized services;
Community-shared Dividends: Through Decentralized Autonomous Organization (DAO) models, creators and fans can jointly hold ecological tokens, sharing the dividends of long-term ecosystem growth.
3. Relationship Reconstruction: From "One-way Communication" to "Symbiotic Collaboration"
In Web2, the relationship between creators and fans is a one-way "output-consumption" dynamic, leaving fans with little sense of participation. Web3 transforms fans into ecological co-builders through token incentives and governance mechanisms:
Identity-Rights Binding: Fans gain exclusive community identities by purchasing NFTs or holding social tokens, unlocking benefits such as private messaging and offline event access;
Governance Empowerment: Token-holding fans can participate in key ecosystem decisions such as content direction and commercial collaborations, fostering a "co-creation and co-governance" atmosphere;
Two-way Value Cycle: Fans' behaviors such as sharing and secondary creation are quantified through token incentives, driving ecological growth alongside creators.
II. In-depth Analysis of Core Products: Innovative Practices of Four Benchmarks
1. Zora: The Infrastructure for Content Tokenization, Defining the Protocol Layer of the Creator Economy
Core Positioning: Initially an Ethereum-based decentralized NFT protocol, Zora has evolved into a full-stack creator economy infrastructure encompassing underlying protocols, a dedicated Layer2 network, and an open developer ecosystem. Its core mission is to realize "content as assets," enabling creators to fully control content ownership and economic returns while building an integrated ecosystem of "on-chain content socialization + asset trading." It breaks down the boundaries between traditional NFT platforms and social networks, transforming each piece of content into an independent micro-economy and elevating creators from "content producers" to "ecosystem leaders." As the first Layer2 ecosystem prioritizing NFTs, Zora Network completed a
60millionSeriesAfundingroundata
600 million valuation, led by Haun Ventures with participation from Coinbase Ventures, demonstrating industry recognition of its infrastructure positioning.
Core Innovative Mechanisms:
Three-tier Architecture Supporting the Ecosystem: The bottom layer is the open, permissionless Zora Protocol, deeply integrating NFT creation, trading, and embedded marketplace functions — each NFT comes with a built-in liquidity pool, ensuring transparent transactions and direct revenue access. The middle layer is Zora Network (a dedicated Layer2) built on OP Stack, adopting Optimistic Rollup technology to process transactions off-chain and batch-submit them to Ethereum for verification. With transaction confirmation times of just a few seconds and NFT minting costs typically below $0.5, it completely addresses the high cost and low efficiency of Ethereum mainnet, supporting bulk minting and high-frequency interactions. The top layer is the ZoraOS developer ecosystem, offering "Lego-style" tools such as Zora Development Kit (ZDK), Subgraph data querying, and open-source frontend component libraries. Developers can quickly install and deploy via npm install @zora-labs/zdk, calling APIs to access NFT data and build transaction logic. Its ecosystem has spawned typical projects including Zora Connect (third-party service middleware), Zora CLI (command-line tool), and Zora Analytics (data analysis platform), forming an "protocol + application" ecological expansion model.
Dual-track Content Tokenization: On one hand, creators can mint NFTs at low cost and freely set royalty rates, with continuous revenue from secondary market transactions. On the other hand, each piece of content (text, images, videos, etc.) automatically generates a dedicated ERC-20 token upon publication, with a default total supply of 1 billion tokens — creators receive 10 million initial tokens, and the remainder circulates through user transactions, referrals, and interactions. The content page serves as a trading pool, featuring a Uniswap-style interface that intuitively displays "content token prices," creating a positive cycle of "liking as investing, sharing as profiting." Additionally, creators have a "creator token" linked to their profile, reflecting the overall value of their content ecosystem and enabling dual assetization of individual content and personal brand.
Cultural Currency Driving Growth: Launched in April 2025, the native token
ZORAhasatotalsupplyof10billionandispositionedasanecological"culturalcurrency"ratherthanatraditionalgovernancetoken.10
ZORA through content minting, users through interactions and sharing, and developers through tool contributions, forming a closed-loop incentive of "creation-transmission-benefit." Meanwhile, $ZORA can be used to pay fees, participate in governance votes, and stake, further strengthening ecological cohesion.
Multi-chain Deployment Expanding Boundaries: Zora has implemented multi-chain deployment across Ethereum, Base, and Zora Network, with deep integration with Coinbase's Base App. This integration increased daily minting volume from 4,000 to 38,000 and creator daily income from
1,000to
30,000, significantly lowering entry barriers and creation costs for new users and driving ecological scale expansion.
Ecological Value and Data: As of 2025, Zora has attracted 618,000 creators and 2.4 million collectors, generating over
277millioninon−chainETHrevenueandexceeding
376 million in secondary market trading volume. It has emerged as one of the most influential creator platforms alongside OpenSea and Foundation. Its open architecture not only serves independent creators but also acts as a bridge between traditional IPs and Web3, driving the creator economy from "platformization" to "protocolization" and providing reusable content assetization solutions for the entire industry.
2. Paragraph (Integrating Mirror): A New Paradigm of Tokenized Subscriptions for Writers
Core Positioning: As a benchmark decentralized publishing platform following the integration of Mirror, Paragraph focuses on the core needs of text creators, offering an all-in-one service for "content publishing-audience growth-diversified monetization." Its key differentiation lies in reconstructing the subscription economy with "Writer Coins," enabling creators to break free from paywalls and advertising dependence, achieve "content value directly mapped to economic returns," and retain full ownership of their audience and content. More than just a writing platform, it is a value consensus network connecting creators and fans, particularly suited for professional text creators such as journalists, authors, and industry KOLs. It completed a $1.7 million pre-seed funding round led by Lemniscap, with participation from Binance Labs and FTX Ventures.
Core Innovative Mechanisms:
Writer Coins Tokenized Subscription System: This is Paragraph's core mechanism — creators can issue dedicated ERC-20 tokens (e.g.,
BBBLOGbyBizarreBeasts,
MAZ by journalist MAZ) to replace traditional paid subscriptions. Upon token issuance, the platform pre-allocates approximately 5% of the supply to reward past supporters, including Paragraph/Mirror readers, Zora/Base author token holders, subscribers, and Farcaster/Base followers, weighted by historical contributions with no lock-up period, directly strengthening early community loyalty. Tokens are by default paired with WETH and can be linked to author tokens on Zora or Base, achieving synchronized value growth — fans can both support creators and share in the appreciation of the content ecosystem. Readers receive purchase prompts while browsing articles, and new subscribers can complete transactions with just one additional click, becoming co-builders of the creator's ecosystem. The entire process balances Web3 value attributes with Web2 convenience.
Multi-tiered Rights and Content Self-operation Model: Creators can issue multiple tokens or NFTs corresponding to different levels of content access — for example, standard NFTs unlock basic articles, while premium tokens grant access to exclusive reports, offline event qualifications, or one-on-one consulting services, forming a refined membership system. Additionally, creators can form teams with other writers to establish decentralized author collectives, with team revenue automatically distributed via smart contracts, breaking the institutional monopoly of traditional publishing. All content is stored on Arweave Permaweb, permanently immutable and censorship-resistant, ensuring creators' content ownership is not subject to platform constraints.
Cross-platform Traffic and Audience Ownership: Creators can seamlessly sync content to Web3 social networks such as Farcaster, breaking down platform traffic barriers to achieve "create once, distribute everywhere." More importantly, audiences can subscribe via email or wallet, with fan data fully controlled by creators rather than platforms — completely resolving the Web2 pain point of "fans belonging to the platform." For example, when migrating to other tools, creators can directly export fan lists for targeted notifications, enabling long-term accumulation of audience assets.
Community Co-creation and Content Incentives: The platform frequently hosts creative events based on Writer Coins, such as BizarreBeasts' "Remix Writing Contest," where participants remix existing articles and share them on Farcaster. The top three most-liked creators receive 5 million
BB+100,000
BBBLOG tokens, boosting content dissemination and enriching the community ecosystem. This model provides a sustainable funding channel for high-quality content such as in-depth reports and investigative journalism, reconstructing the economic model of text creation and enabling professional writing to achieve commercial closure in Web3.
Ecological Value: Through the Writer Coins mechanism, Paragraph transforms text content from "information carriers" to "value assets," allowing creators to generate continuous revenue from every article and completely break free from reliance on advertising revenue sharing and platform subsidies. Its core value lies in proving the commercial viability of professional text creation in Web3, offering a "value sovereignty" alternative for journalists, authors, and other groups. Meanwhile, through the return of audience ownership, it builds a symbiotic relationship between creators and fans, driving the text creation ecosystem from "platform-led" to "creator-led."
3. Farcaster: A Decentralized Social Protocol Activating the "Social + Asset" Dual Cycle for Creators
Core Positioning: Farcaster is not a traditional social application but a decentralized social protocol, with Warpcast as its official reference client. Its core goal is to build a decentralized social graph where "users own their data and identity," enabling creators to seamlessly integrate social interactions and asset transactions in an open network and break free from the "data monopoly" and "functional closure" of Web2 social platforms. It adopts a hybrid architecture of "on-chain core operations + off-chain data storage" — on-chain handles ID creation, storage leasing, and key management, while off-chain data is stored by a decentralized node network called "Farcaster Hubs," balancing decentralization, security, and scalability. Its core advantage lies in using cryptographic signatures and on-chain key registries to ensure the authenticity of all network behaviors.
Core Innovative Mechanisms:
Frames: The "Interactive Applicationization" Revolution of Social Content: Frames is Farcaster's signature feature, extended from the Open Graph Protocol. It transforms ordinary Casts (similar to tweets) into embedded interactive applications, allowing users to complete NFT minting, voting, token airdrops, and secure transactions without leaving Warpcast — achieving an "app within an app" experience. Its underlying technical logic is that when a user clicks a button in a Frame (e.g., "Mint NFT"), they send a signed payload containing a button identifier and cryptographic hash. Developers can verify the user's identity by decoding this payload, effectively filtering bots and ensuring interaction authenticity and security. Within a week of its launch, over 400 applications published nearly 1,000 Frames. Creators can use Frames to directly launch NFT airdrops, fan votes, and paid Q&As, significantly reducing interaction friction. For example, a creator can release limited-edition NFTs via a Frame, with fans claiming them with one click and completing on-chain right confirmation automatically — no external platform redirects required.
Decentralized Identity and Social Graph: A user's core identity is their FID (Farcaster ID), linked to a wallet address with recovery and secure transfer capabilities, resolving the pain point of identity loss in decentralized environments. FIDs are portable across clients — whether using Warpcast or another Farcaster Protocol-based client, a user's identity, social relationships, and content data remain consistent, completely breaking free from dependence on a single application. This decentralized social graph allows users to move freely across platforms, ensuring creators' fan assets are not lost during platform migration. It can also connect to various Web3 services (e.g., NFT marketplaces, DeFi protocols), enhancing trust and transparency across the entire ecosystem.
Channels and Refined Community Operation: The Channel feature follows the "Cozy Corner" theory, allowing users to create centralized community discussions based on specific URLs. For example, all Casts related to the Degen token can link to its contract URL, forming an exclusive channel. This design enables creators to accurately gather target audiences
Social Token Ecosystem and Value Closed Loop: With $DEGEN as the core tipping token, users receive 8 $DEGEN daily to reward high-quality content, forming a positive cycle of "creation-tipping-incentivization." This has further spawned L3 networks like Degen Chain, expanding the application scenarios of social tokens and enabling creators to directly convert social influence into economic value. Additionally, Farcaster’s verification data seamlessly integrates with Frame servers, allowing servers to leverage users’ on-chain identities and wallet data to provide personalized services — for example, only fans holding specific NFTs can access exclusive Frame interactions, enabling precise operation.
Ecological Value: Farcaster’s core breakthrough lies in the deep integration of "social interaction" and "assets." The Frames feature lowers the threshold for on-chain interactions, allowing creators to distribute assets and engage with fans without redirecting to external platforms. Through decentralized identity and social graphs, it ensures creators retain ownership of their core assets (identity, fans, data). It has attracted high-profile creators such as Ethereum founder Vitalik Buterin, forming multiple 10,000-member community channels and proving the feasibility of decentralized social protocols. Its ecological value lies in providing creators with an end-to-end solution of "identity sovereignty + traffic autonomy + direct value transfer," breaking the monopoly of Web2 social platforms and driving the social creation ecosystem from "platform control" to "open collaboration."
Core Positioning: Initially a leading Web3 DeFi asset management tool, DeBank has evolved into a financial layer for the creator economy covering "asset management + social interaction + financial services." Its core advantage extends its moat in asset statistics to the creator economy, providing creators with a full-cycle service of "asset tracking-content monetization-value appreciation." It addresses the core pain points of Web3 creators: fragmented assets, difficult revenue accounting, and low interaction value. Its launch of DeBank Chain based on OP Stack further enhances low-Gas, high-TPS product features, adapting to the high-frequency interaction needs of the creator economy.
Core Innovative Mechanisms:
Contribution Value and Reward Pool Distribution: This is the core mechanism of DeBank Stream (a Twitter-like posting system). The platform calculates the value of each user’s behavior through a quantitative model, with specific scoring factors including Ethereum balance (15 points), number of followers on linked DeBank addresses (20 points), number of NFTs (20 points), number of protocols participated in and locked-up amount (30 points), blockchain address age (5 points), and bound social accounts (10 points), forming a comprehensive user contribution value. Each post automatically creates a 3-day reward pool where users can deposit assets. After 3 days, the system settles: if the pool exceeds the post’s "realized value" (comprehensively calculated by views, net assets of interacting users, total fan assets, etc.), the surplus belongs to the author; if insufficient, rewards are distributed proportionally to contributions, benefiting both creators and disseminators. This mechanism effectively identifies fake accounts and bots (fake fans cannot increase net assets), ensuring the authenticity of contribution values while extending creators’ content revenue across the entire dissemination chain.
Attention Market Mechanism (Debank Hi): Debank Hi is a Web3 instant messaging service whose core innovation defines "attention" as a scarce asset, building an attention trading market — senders must purchase recipients’ attention to send messages, while recipients "sell" attention to receive them, with transaction friction reduced through an automated pricing model. This fundamentally solves the spam problem on decentralized platforms: bots and malicious senders incur costs for each message, naturally reducing harassment; ordinary users’ attention gains value recognition, with compensation for receiving valuable messages, completely subverting the Web2 model where "platforms profit by selling users’ attention." For creators, Debank Hi is an efficient channel to accurately reach fans, ensuring important notifications (e.g., new product launches, live stream announcements) are seen by target audiences through paid messages, improving communication efficiency and conversion rates.
Over the past year, the creator economy track has continued to heat up, with multiple projects emerging as industry focal points through large-scale financing and significant ecological initiatives, further enriching segmented scenario layouts:
Studio Chain: An entertainment and gaming-specific Layer2 public chain launched in October 2025, built on Arbitrum Orbit and Caldera technology with the native token $KARRAT, focusing on IP and content rights tokenization. Its launch partner is AMGI Studios, founded by former Pixar and Disney professionals, whose flagship game My Pet Hooligan has landed on Steam, pioneering the integration of traditional entertainment IPs with Web3 infrastructure. It attracted over 50,000 creators upon launch.
Pump.fun: A phenomenon-level memecoin generation platform in the Solana ecosystem that exploded after its January 2024 launch. In 2025, it added a mobile app and self-developed DEX (PumpSwap), facilitating over 2 million+ token creations with cumulative revenue exceeding $100 million. With core advantages of 0.02 SOL low Gas fees and a 1% transaction fee (0.05% distributed to creators), it maintains a stable daily trading volume of $80 million, becoming a core monetization channel for grassroots creators.
Believe: An innovative platform focusing on social media IP financialization, supporting one-click minting of X (formerly Twitter) posts into tokens. With a market cap of $146 million in May 2025, it achieved nearly $200 million in trading volume within 72 hours of launch. Adopting a 2% dynamic transaction fee (50-50 split between creators and the platform), it attracts a large number of KOLs through the model of "directly mapping Web2 influence to Web3 value."
LetsBonk.fun: A community-driven launch platform co-launched by the Bonk community and Raydium. Attracting 800,000 visitors and breaking $300 million in trading volume within 24 hours of its April 2025 launch, it sets a 2 SOL liquidity threshold to screen high-quality projects and provides $15,000 USDC in weekly rewards for top projects. Leveraging the high-TPS characteristics of the Solana ecosystem, it has become an important carrier for community co-creation creators.
RSS3+Oraichain+Pinlink: A joint creator economy tool matrix launched in July 2025. RSS3 transforms fragmented social data into portable data streams, Oraichain enables automatic revenue sharing when content KPIs are met through AI oracles, and Pinlink provides permanent content storage based on IPFS. The three collaborate to lower technical barriers for creators and have secured tens of millions of dollars in ecological financing.
The blockchain industry is currently undergoing a critical transition: from the reckless growth phases of the 2017 ICO bubble and 2021 NFT boom to a mature period of "technological implementation, serving the real economy, and compliant development." Global real-world use cases now cover agriculture, finance, healthcare, and other sectors — from blockchain-based aid distribution in Kenya to on-chain vehicle ownership management in California — as blockchain breaks free from its "crypto-native" niche label to become a tool for solving real-world problems. This transition has brought an influx of massive new users, and the creator economy, as a "low-threshold, high-perception" core entry point, both benefits from infrastructure maturity and reversely drives its iteration, forming a virtuous cycle of two-way empowerment.
The core value of the creator economy lies in transforming "creation" — a universal real-world behavior — into Web3-native scenarios through tokenization and NFTization, lowering entry barriers for new users. Whether text creators, independent musicians, or grassroots meme creators, all can monetize content with simple operations. This "Web2 experience, Web3 core" model serves as an important bridge for blockchain to connect with the real economy. Data shows that in 2024, the global professional creator scale reached 2 million, generating $32 billion in market value, with Web3 solutions emerging as the core growth engine for this track.
The demand for massive users and high-frequency interactions places extreme requirements on Web3 infrastructure, directly driving technological breakthroughs in wallets and public chains (especially Layer2):
Wallet Experience Innovation: To adapt to the usage habits of creators and ordinary fans, wallet providers have launched social login, Gas sponsorship, and one-click minting features. MetaMask partnered with Mastercard to launch a crypto debit card, enabling seamless connection between on-chain assets and real-world consumption, significantly lowering usage barriers;
High-performance Public Chain Competition: High-frequency interactions in the creator economy (e.g., tipping, micro-transactions) impose strict requirements on TPS and Gas fees, spurring the emergence of dedicated Layer2 public chains such as Zora Network and Studio Chain. Built on technology stacks like OP Stack and Arbitrum Orbit, these chains reduce Gas fees by over 90% and shorten transaction confirmation times to seconds, meeting large-scale application needs;
Cross-chain and Interoperability Upgrade: To address fragmented creator assets, multi-chain deployment has become standard. Rarible now supports 12 blockchains, and the Cargo cross-chain protocol further reduces Gas fees by 82%, ensuring free flow of creator assets across ecosystems.
This synergistic evolution of "demand-driven technology, technology-supporting demand" is a typical feature of the Web3 industry’s mature phase, with the creator economy as a core driving force defining the development direction of next-generation Web3 infrastructure.
The global creator economy market is expected to exceed $250 billion by 2025, with Web3 accounting for 35%. In terms of revenue structure, Web3 creators have formed a diversified income pattern: 38% from NFT royalties, 29% from social token revenue, and 22% from DAO dividends, completely breaking free from Web2’s advertising dependence. At the infrastructure level, Layer2 public chain performance continues to improve, account abstraction technology is gradually popularized, and user experience has approached Web2 standards, laying the foundation for the popularization of the creator economy.
Persistent User Barriers: Despite continuous experience optimization, wallet operations and private key management remain obstacles for some ordinary creators;
Ecological Fragmentation: Cross-chain interoperability is not yet fully mature, and the efficiency of creators migrating assets and data across platforms needs improvement;
Value Volatility Risk: Significant price fluctuations in social tokens and NFTs may affect the long-term participation willingness of creators and fans;
AI Homogenization Impact: Generative AI lowers creation barriers, intensifying content homogenization and testing creators’ unique value propositions;
Regulatory Uncertainty: Global regulatory frameworks for token issuance and royalty distribution are not yet unified, potentially hindering industry scaling.
Deepened Technology Integration: AI-Web3 synergy will become mainstream — AI enhances creation efficiency, while Web3 solves the right confirmation and revenue sharing of AI-generated content, forming a new model of "human-machine collaboration + assetization";
Infrastructure Specialization: More Layer2 public chains dedicated to the creator economy will emerge, optimizing performance for scenarios such as content minting, social interaction, and micro-transactions to further reduce costs;
Vertical Scenario Deepening: The integration of RWA (Real-World Assets) with the creator economy will spawn new scenarios such as IP derivative tokenization and copyright pledge lending, extending creation value to the real world;
Community-driven Governance: DAOs will play an increasingly important role in creator ecosystems, with communities jointly deciding content directions, revenue distribution, and ecological development to achieve true decentralized co-creation;
Normalized Compliance: Global regulatory frameworks will gradually clarify, and compliant token issuance and trading models will become industry mainstream, attracting more traditional creators and institutions.
Looking back at the history of the Internet, its core value lies in "connection" and "efficiency improvement," spurring the comprehensive industrial empowerment of "Internet+" and reshaping countless industries including retail, healthcare, and education. Today, the core productivity of the blockchain era is "trust" — based on immutable distributed ledgers and smart contracts, blockchain builds a trust mechanism without the need for third-party endorsement. This underlying capability will empower all industries relying on trust and value flow, just as the Internet did decades ago.
The creator economy is at the forefront of this transformation. Current Web2 content platforms — from Twitter, Douyin, and TikTok to Medium — are essentially constrained by centralized trust crises: opaque traffic distribution, ambiguous content ownership, and unfair revenue sharing. With the maturity of Web3 technology, these product forms will inevitably face the fate of "either self-innovation or replacement by new species." Imagine a future content platform where every video or article published by creators comes with on-chain right confirmation, revenue distribution is automatically executed by smart contracts, and fans’ interactions are directly converted into tradable value assets. This "trust-native + value-sharing" model will unlock a market space an order of magnitude larger than the current Internet content ecosystem.
The popularization of AI technology is acting as an "accelerator" for this transformation. Just as the collation, aggregation, and optimization of this report were efficiently completed with AI, in the creator economy, AI has been deeply integrated into the entire lifecycle — from content production (assisted creation, intelligent editing) and copyright protection (AI watermarking, infringement tracing) to distribution and operation (intelligent recommendation, community management) — significantly lowering creation barriers and operational costs. AI is responsible for improving efficiency and large-scale output, while Web3 ensures right confirmation, revenue sharing, and trust building. Their synergy will accelerate the popularization of the Web3 creator ecosystem, enabling more traditional creators to enjoy blockchain dividends without complex technical knowledge.
Behind this trend lies unlimited opportunities: for investment institutions, it is a golden window to layout the infrastructure and applications of the next-generation content ecosystem; for creators, it is a new track to break free from platform constraints and achieve value sovereignty; for Internet giants, it is a mandatory question to embrace technological change and avoid disruption. As blockchain transitions from reckless growth to maturity, and Web3 shifts from crypto-native to real-world empowerment, the creator economy stands at the forefront of this era’s wave. A trillion-dollar ecosystem driven by trust, accelerated by AI, and participated by all is taking shape — and now is the best time to join and co-build the future.
The revolution of Web3 in the creator economy is essentially a "value return" movement — returning content ownership to creators, participation rights and interests to users, and ecological governance power to communities. At the critical juncture when the blockchain industry moves from reckless growth to maturity, the creator economy not only acts as a "pioneer of model innovation" by connecting with the real world through low-threshold, high-value scenarios but also serves as an "infrastructure catalyst" that forces continuous iteration of wallets, public chains, and other technologies.
The practices of the four core products — Zora, Paragraph, Farcaster, and DeBank — provide reusable paradigms for the development of the creator economy from four dimensions: protocol layer, text creation, social interaction, and financial empowerment. Their common insight is that the core competitiveness of the Web3 creator economy will ultimately return to the essence of creation — in an era of AI-generated content at scale, the depth of thinking, emotional resonance, and unique perspectives of human creators, combined with Web3’s mechanism innovation, will build an irreplaceable value moat.
In the future, as technology continues to mature and the ecosystem evolves, the Web3 creator economy will move from "niche exploration" to "mass adoption," becoming a core carrier for blockchain technology to serve the real economy. The ultimate form of the creator economy will surely be a perfect closed loop of "creative freedom + value sovereignty + community symbiosis" — this is the most precious gift that blockchain technology brings to creators, and also the core embodiment of Web3’s integration of social and commercial value. In this era of transformation where trust empowers everything, every creator, investor, and builder will become a participant and beneficiary of value reconstruction.
(note: This article was co-created by Bing and AI.)
In the Web2 era, the creator economy has long been trapped in the shackles of "platform centralization" — algorithms monopolize traffic distribution, content ownership remains ambiguous, and monetization paths are confined to single models such as advertising revenue sharing and membership subscriptions. Creators are reduced to "traffic sharecroppers," while fans become uncompensated "data fuel." With the maturity of Web3 technology stacks, the decentralized nature of blockchain, the automated execution of smart contracts, and the value anchoring capability of NFTs are driving a fundamental transformation in the creator economy: for the first time, creators have full control over their content, fans, and revenues, forming a closed-loop ecosystem encompassing "creation-right confirmation-distribution-monetization-co-governance." More importantly, the blockchain industry is transitioning from early-stage reckless growth to maturity, shifting from crypto-native scenarios to serving the real economy and connecting with the physical world. The influx of massive new users has raised the bar for user experience, and the creator economy, as both a core carrier of model innovation and a catalyst for the iteration of infrastructure such as wallets and public chains, has become a key engine for Web3 adoption. This report focuses on the in-depth practices of four core products — Zora, Paragraph, Farcaster, and DeBank — and analyzes the underlying logic and future trends of the Web3 creator economy by integrating the latest industry benchmarks and infrastructure evolution.
I. Core Reconstruction of the Web3 Creator Economy: From "Platform Dependence" to "Sovereign Independence"
The revolution of Web3 in the creator economy essentially reconstructs three core elements — "ownership, revenue, and relationships" — through technological means, returning value distribution to creators and communities. Its core logic is reflected in three dimensions:
1. Ownership Reconstruction: Content Assetization and Permanent Right Confirmation
In Web2, creators' content is merely data in platform databases, with platforms holding absolute power to delete, modify, or commercialize it. Web3, however, achieves a leap from "usage rights" to "ownership" through NFTs and permanent storage technologies:
On-chain Right Confirmation: Creative works can be minted as NFTs via smart contracts, with on-chain ownership records that are permanently immutable, ensuring creators retain ultimate control;
Permanent Storage Breakthrough: Leveraging technologies like Arweave, content is freed from the risk of platform takedowns, enabling intergenerational preservation and completely resolving the pain point of "data loss";
Programmable Rights Management: Through tools such as Universal Data License (UDL), creators can precisely define commercial rules including royalty rates and licensing periods, achieving refined rights control.
2. Revenue Reconstruction: From "One-time Monetization" to "Sustainable Royalties"
Web2 monetization relies on platform revenue sharing (e.g., YouTube creators only receive 45% of advertising revenue) and lacks secondary monetization channels. Web3 constructs a diversified, automated revenue system through smart contracts:
Instant Royalty Mechanism: In both primary and secondary NFT sales, creators can pre-set a 5%-10% royalty rate, which is automatically credited to their accounts without third-party intervention;
Diversified Revenue Matrix: Beyond NFT sales, creators can monetize through multiple channels such as issuing social tokens, launching paid communities, and providing customized services;
Community-shared Dividends: Through Decentralized Autonomous Organization (DAO) models, creators and fans can jointly hold ecological tokens, sharing the dividends of long-term ecosystem growth.
3. Relationship Reconstruction: From "One-way Communication" to "Symbiotic Collaboration"
In Web2, the relationship between creators and fans is a one-way "output-consumption" dynamic, leaving fans with little sense of participation. Web3 transforms fans into ecological co-builders through token incentives and governance mechanisms:
Identity-Rights Binding: Fans gain exclusive community identities by purchasing NFTs or holding social tokens, unlocking benefits such as private messaging and offline event access;
Governance Empowerment: Token-holding fans can participate in key ecosystem decisions such as content direction and commercial collaborations, fostering a "co-creation and co-governance" atmosphere;
Two-way Value Cycle: Fans' behaviors such as sharing and secondary creation are quantified through token incentives, driving ecological growth alongside creators.
II. In-depth Analysis of Core Products: Innovative Practices of Four Benchmarks
1. Zora: The Infrastructure for Content Tokenization, Defining the Protocol Layer of the Creator Economy
Core Positioning: Initially an Ethereum-based decentralized NFT protocol, Zora has evolved into a full-stack creator economy infrastructure encompassing underlying protocols, a dedicated Layer2 network, and an open developer ecosystem. Its core mission is to realize "content as assets," enabling creators to fully control content ownership and economic returns while building an integrated ecosystem of "on-chain content socialization + asset trading." It breaks down the boundaries between traditional NFT platforms and social networks, transforming each piece of content into an independent micro-economy and elevating creators from "content producers" to "ecosystem leaders." As the first Layer2 ecosystem prioritizing NFTs, Zora Network completed a
60millionSeriesAfundingroundata
600 million valuation, led by Haun Ventures with participation from Coinbase Ventures, demonstrating industry recognition of its infrastructure positioning.
Core Innovative Mechanisms:
Three-tier Architecture Supporting the Ecosystem: The bottom layer is the open, permissionless Zora Protocol, deeply integrating NFT creation, trading, and embedded marketplace functions — each NFT comes with a built-in liquidity pool, ensuring transparent transactions and direct revenue access. The middle layer is Zora Network (a dedicated Layer2) built on OP Stack, adopting Optimistic Rollup technology to process transactions off-chain and batch-submit them to Ethereum for verification. With transaction confirmation times of just a few seconds and NFT minting costs typically below $0.5, it completely addresses the high cost and low efficiency of Ethereum mainnet, supporting bulk minting and high-frequency interactions. The top layer is the ZoraOS developer ecosystem, offering "Lego-style" tools such as Zora Development Kit (ZDK), Subgraph data querying, and open-source frontend component libraries. Developers can quickly install and deploy via npm install @zora-labs/zdk, calling APIs to access NFT data and build transaction logic. Its ecosystem has spawned typical projects including Zora Connect (third-party service middleware), Zora CLI (command-line tool), and Zora Analytics (data analysis platform), forming an "protocol + application" ecological expansion model.
Dual-track Content Tokenization: On one hand, creators can mint NFTs at low cost and freely set royalty rates, with continuous revenue from secondary market transactions. On the other hand, each piece of content (text, images, videos, etc.) automatically generates a dedicated ERC-20 token upon publication, with a default total supply of 1 billion tokens — creators receive 10 million initial tokens, and the remainder circulates through user transactions, referrals, and interactions. The content page serves as a trading pool, featuring a Uniswap-style interface that intuitively displays "content token prices," creating a positive cycle of "liking as investing, sharing as profiting." Additionally, creators have a "creator token" linked to their profile, reflecting the overall value of their content ecosystem and enabling dual assetization of individual content and personal brand.
Cultural Currency Driving Growth: Launched in April 2025, the native token
ZORAhasatotalsupplyof10billionandispositionedasanecological"culturalcurrency"ratherthanatraditionalgovernancetoken.10
ZORA through content minting, users through interactions and sharing, and developers through tool contributions, forming a closed-loop incentive of "creation-transmission-benefit." Meanwhile, $ZORA can be used to pay fees, participate in governance votes, and stake, further strengthening ecological cohesion.
Multi-chain Deployment Expanding Boundaries: Zora has implemented multi-chain deployment across Ethereum, Base, and Zora Network, with deep integration with Coinbase's Base App. This integration increased daily minting volume from 4,000 to 38,000 and creator daily income from
1,000to
30,000, significantly lowering entry barriers and creation costs for new users and driving ecological scale expansion.
Ecological Value and Data: As of 2025, Zora has attracted 618,000 creators and 2.4 million collectors, generating over
277millioninon−chainETHrevenueandexceeding
376 million in secondary market trading volume. It has emerged as one of the most influential creator platforms alongside OpenSea and Foundation. Its open architecture not only serves independent creators but also acts as a bridge between traditional IPs and Web3, driving the creator economy from "platformization" to "protocolization" and providing reusable content assetization solutions for the entire industry.
2. Paragraph (Integrating Mirror): A New Paradigm of Tokenized Subscriptions for Writers
Core Positioning: As a benchmark decentralized publishing platform following the integration of Mirror, Paragraph focuses on the core needs of text creators, offering an all-in-one service for "content publishing-audience growth-diversified monetization." Its key differentiation lies in reconstructing the subscription economy with "Writer Coins," enabling creators to break free from paywalls and advertising dependence, achieve "content value directly mapped to economic returns," and retain full ownership of their audience and content. More than just a writing platform, it is a value consensus network connecting creators and fans, particularly suited for professional text creators such as journalists, authors, and industry KOLs. It completed a $1.7 million pre-seed funding round led by Lemniscap, with participation from Binance Labs and FTX Ventures.
Core Innovative Mechanisms:
Writer Coins Tokenized Subscription System: This is Paragraph's core mechanism — creators can issue dedicated ERC-20 tokens (e.g.,
BBBLOGbyBizarreBeasts,
MAZ by journalist MAZ) to replace traditional paid subscriptions. Upon token issuance, the platform pre-allocates approximately 5% of the supply to reward past supporters, including Paragraph/Mirror readers, Zora/Base author token holders, subscribers, and Farcaster/Base followers, weighted by historical contributions with no lock-up period, directly strengthening early community loyalty. Tokens are by default paired with WETH and can be linked to author tokens on Zora or Base, achieving synchronized value growth — fans can both support creators and share in the appreciation of the content ecosystem. Readers receive purchase prompts while browsing articles, and new subscribers can complete transactions with just one additional click, becoming co-builders of the creator's ecosystem. The entire process balances Web3 value attributes with Web2 convenience.
Multi-tiered Rights and Content Self-operation Model: Creators can issue multiple tokens or NFTs corresponding to different levels of content access — for example, standard NFTs unlock basic articles, while premium tokens grant access to exclusive reports, offline event qualifications, or one-on-one consulting services, forming a refined membership system. Additionally, creators can form teams with other writers to establish decentralized author collectives, with team revenue automatically distributed via smart contracts, breaking the institutional monopoly of traditional publishing. All content is stored on Arweave Permaweb, permanently immutable and censorship-resistant, ensuring creators' content ownership is not subject to platform constraints.
Cross-platform Traffic and Audience Ownership: Creators can seamlessly sync content to Web3 social networks such as Farcaster, breaking down platform traffic barriers to achieve "create once, distribute everywhere." More importantly, audiences can subscribe via email or wallet, with fan data fully controlled by creators rather than platforms — completely resolving the Web2 pain point of "fans belonging to the platform." For example, when migrating to other tools, creators can directly export fan lists for targeted notifications, enabling long-term accumulation of audience assets.
Community Co-creation and Content Incentives: The platform frequently hosts creative events based on Writer Coins, such as BizarreBeasts' "Remix Writing Contest," where participants remix existing articles and share them on Farcaster. The top three most-liked creators receive 5 million
BB+100,000
BBBLOG tokens, boosting content dissemination and enriching the community ecosystem. This model provides a sustainable funding channel for high-quality content such as in-depth reports and investigative journalism, reconstructing the economic model of text creation and enabling professional writing to achieve commercial closure in Web3.
Ecological Value: Through the Writer Coins mechanism, Paragraph transforms text content from "information carriers" to "value assets," allowing creators to generate continuous revenue from every article and completely break free from reliance on advertising revenue sharing and platform subsidies. Its core value lies in proving the commercial viability of professional text creation in Web3, offering a "value sovereignty" alternative for journalists, authors, and other groups. Meanwhile, through the return of audience ownership, it builds a symbiotic relationship between creators and fans, driving the text creation ecosystem from "platform-led" to "creator-led."
3. Farcaster: A Decentralized Social Protocol Activating the "Social + Asset" Dual Cycle for Creators
Core Positioning: Farcaster is not a traditional social application but a decentralized social protocol, with Warpcast as its official reference client. Its core goal is to build a decentralized social graph where "users own their data and identity," enabling creators to seamlessly integrate social interactions and asset transactions in an open network and break free from the "data monopoly" and "functional closure" of Web2 social platforms. It adopts a hybrid architecture of "on-chain core operations + off-chain data storage" — on-chain handles ID creation, storage leasing, and key management, while off-chain data is stored by a decentralized node network called "Farcaster Hubs," balancing decentralization, security, and scalability. Its core advantage lies in using cryptographic signatures and on-chain key registries to ensure the authenticity of all network behaviors.
Core Innovative Mechanisms:
Frames: The "Interactive Applicationization" Revolution of Social Content: Frames is Farcaster's signature feature, extended from the Open Graph Protocol. It transforms ordinary Casts (similar to tweets) into embedded interactive applications, allowing users to complete NFT minting, voting, token airdrops, and secure transactions without leaving Warpcast — achieving an "app within an app" experience. Its underlying technical logic is that when a user clicks a button in a Frame (e.g., "Mint NFT"), they send a signed payload containing a button identifier and cryptographic hash. Developers can verify the user's identity by decoding this payload, effectively filtering bots and ensuring interaction authenticity and security. Within a week of its launch, over 400 applications published nearly 1,000 Frames. Creators can use Frames to directly launch NFT airdrops, fan votes, and paid Q&As, significantly reducing interaction friction. For example, a creator can release limited-edition NFTs via a Frame, with fans claiming them with one click and completing on-chain right confirmation automatically — no external platform redirects required.
Decentralized Identity and Social Graph: A user's core identity is their FID (Farcaster ID), linked to a wallet address with recovery and secure transfer capabilities, resolving the pain point of identity loss in decentralized environments. FIDs are portable across clients — whether using Warpcast or another Farcaster Protocol-based client, a user's identity, social relationships, and content data remain consistent, completely breaking free from dependence on a single application. This decentralized social graph allows users to move freely across platforms, ensuring creators' fan assets are not lost during platform migration. It can also connect to various Web3 services (e.g., NFT marketplaces, DeFi protocols), enhancing trust and transparency across the entire ecosystem.
Channels and Refined Community Operation: The Channel feature follows the "Cozy Corner" theory, allowing users to create centralized community discussions based on specific URLs. For example, all Casts related to the Degen token can link to its contract URL, forming an exclusive channel. This design enables creators to accurately gather target audiences
Social Token Ecosystem and Value Closed Loop: With $DEGEN as the core tipping token, users receive 8 $DEGEN daily to reward high-quality content, forming a positive cycle of "creation-tipping-incentivization." This has further spawned L3 networks like Degen Chain, expanding the application scenarios of social tokens and enabling creators to directly convert social influence into economic value. Additionally, Farcaster’s verification data seamlessly integrates with Frame servers, allowing servers to leverage users’ on-chain identities and wallet data to provide personalized services — for example, only fans holding specific NFTs can access exclusive Frame interactions, enabling precise operation.
Ecological Value: Farcaster’s core breakthrough lies in the deep integration of "social interaction" and "assets." The Frames feature lowers the threshold for on-chain interactions, allowing creators to distribute assets and engage with fans without redirecting to external platforms. Through decentralized identity and social graphs, it ensures creators retain ownership of their core assets (identity, fans, data). It has attracted high-profile creators such as Ethereum founder Vitalik Buterin, forming multiple 10,000-member community channels and proving the feasibility of decentralized social protocols. Its ecological value lies in providing creators with an end-to-end solution of "identity sovereignty + traffic autonomy + direct value transfer," breaking the monopoly of Web2 social platforms and driving the social creation ecosystem from "platform control" to "open collaboration."
Core Positioning: Initially a leading Web3 DeFi asset management tool, DeBank has evolved into a financial layer for the creator economy covering "asset management + social interaction + financial services." Its core advantage extends its moat in asset statistics to the creator economy, providing creators with a full-cycle service of "asset tracking-content monetization-value appreciation." It addresses the core pain points of Web3 creators: fragmented assets, difficult revenue accounting, and low interaction value. Its launch of DeBank Chain based on OP Stack further enhances low-Gas, high-TPS product features, adapting to the high-frequency interaction needs of the creator economy.
Core Innovative Mechanisms:
Contribution Value and Reward Pool Distribution: This is the core mechanism of DeBank Stream (a Twitter-like posting system). The platform calculates the value of each user’s behavior through a quantitative model, with specific scoring factors including Ethereum balance (15 points), number of followers on linked DeBank addresses (20 points), number of NFTs (20 points), number of protocols participated in and locked-up amount (30 points), blockchain address age (5 points), and bound social accounts (10 points), forming a comprehensive user contribution value. Each post automatically creates a 3-day reward pool where users can deposit assets. After 3 days, the system settles: if the pool exceeds the post’s "realized value" (comprehensively calculated by views, net assets of interacting users, total fan assets, etc.), the surplus belongs to the author; if insufficient, rewards are distributed proportionally to contributions, benefiting both creators and disseminators. This mechanism effectively identifies fake accounts and bots (fake fans cannot increase net assets), ensuring the authenticity of contribution values while extending creators’ content revenue across the entire dissemination chain.
Attention Market Mechanism (Debank Hi): Debank Hi is a Web3 instant messaging service whose core innovation defines "attention" as a scarce asset, building an attention trading market — senders must purchase recipients’ attention to send messages, while recipients "sell" attention to receive them, with transaction friction reduced through an automated pricing model. This fundamentally solves the spam problem on decentralized platforms: bots and malicious senders incur costs for each message, naturally reducing harassment; ordinary users’ attention gains value recognition, with compensation for receiving valuable messages, completely subverting the Web2 model where "platforms profit by selling users’ attention." For creators, Debank Hi is an efficient channel to accurately reach fans, ensuring important notifications (e.g., new product launches, live stream announcements) are seen by target audiences through paid messages, improving communication efficiency and conversion rates.
Over the past year, the creator economy track has continued to heat up, with multiple projects emerging as industry focal points through large-scale financing and significant ecological initiatives, further enriching segmented scenario layouts:
Studio Chain: An entertainment and gaming-specific Layer2 public chain launched in October 2025, built on Arbitrum Orbit and Caldera technology with the native token $KARRAT, focusing on IP and content rights tokenization. Its launch partner is AMGI Studios, founded by former Pixar and Disney professionals, whose flagship game My Pet Hooligan has landed on Steam, pioneering the integration of traditional entertainment IPs with Web3 infrastructure. It attracted over 50,000 creators upon launch.
Pump.fun: A phenomenon-level memecoin generation platform in the Solana ecosystem that exploded after its January 2024 launch. In 2025, it added a mobile app and self-developed DEX (PumpSwap), facilitating over 2 million+ token creations with cumulative revenue exceeding $100 million. With core advantages of 0.02 SOL low Gas fees and a 1% transaction fee (0.05% distributed to creators), it maintains a stable daily trading volume of $80 million, becoming a core monetization channel for grassroots creators.
Believe: An innovative platform focusing on social media IP financialization, supporting one-click minting of X (formerly Twitter) posts into tokens. With a market cap of $146 million in May 2025, it achieved nearly $200 million in trading volume within 72 hours of launch. Adopting a 2% dynamic transaction fee (50-50 split between creators and the platform), it attracts a large number of KOLs through the model of "directly mapping Web2 influence to Web3 value."
LetsBonk.fun: A community-driven launch platform co-launched by the Bonk community and Raydium. Attracting 800,000 visitors and breaking $300 million in trading volume within 24 hours of its April 2025 launch, it sets a 2 SOL liquidity threshold to screen high-quality projects and provides $15,000 USDC in weekly rewards for top projects. Leveraging the high-TPS characteristics of the Solana ecosystem, it has become an important carrier for community co-creation creators.
RSS3+Oraichain+Pinlink: A joint creator economy tool matrix launched in July 2025. RSS3 transforms fragmented social data into portable data streams, Oraichain enables automatic revenue sharing when content KPIs are met through AI oracles, and Pinlink provides permanent content storage based on IPFS. The three collaborate to lower technical barriers for creators and have secured tens of millions of dollars in ecological financing.
The blockchain industry is currently undergoing a critical transition: from the reckless growth phases of the 2017 ICO bubble and 2021 NFT boom to a mature period of "technological implementation, serving the real economy, and compliant development." Global real-world use cases now cover agriculture, finance, healthcare, and other sectors — from blockchain-based aid distribution in Kenya to on-chain vehicle ownership management in California — as blockchain breaks free from its "crypto-native" niche label to become a tool for solving real-world problems. This transition has brought an influx of massive new users, and the creator economy, as a "low-threshold, high-perception" core entry point, both benefits from infrastructure maturity and reversely drives its iteration, forming a virtuous cycle of two-way empowerment.
The core value of the creator economy lies in transforming "creation" — a universal real-world behavior — into Web3-native scenarios through tokenization and NFTization, lowering entry barriers for new users. Whether text creators, independent musicians, or grassroots meme creators, all can monetize content with simple operations. This "Web2 experience, Web3 core" model serves as an important bridge for blockchain to connect with the real economy. Data shows that in 2024, the global professional creator scale reached 2 million, generating $32 billion in market value, with Web3 solutions emerging as the core growth engine for this track.
The demand for massive users and high-frequency interactions places extreme requirements on Web3 infrastructure, directly driving technological breakthroughs in wallets and public chains (especially Layer2):
Wallet Experience Innovation: To adapt to the usage habits of creators and ordinary fans, wallet providers have launched social login, Gas sponsorship, and one-click minting features. MetaMask partnered with Mastercard to launch a crypto debit card, enabling seamless connection between on-chain assets and real-world consumption, significantly lowering usage barriers;
High-performance Public Chain Competition: High-frequency interactions in the creator economy (e.g., tipping, micro-transactions) impose strict requirements on TPS and Gas fees, spurring the emergence of dedicated Layer2 public chains such as Zora Network and Studio Chain. Built on technology stacks like OP Stack and Arbitrum Orbit, these chains reduce Gas fees by over 90% and shorten transaction confirmation times to seconds, meeting large-scale application needs;
Cross-chain and Interoperability Upgrade: To address fragmented creator assets, multi-chain deployment has become standard. Rarible now supports 12 blockchains, and the Cargo cross-chain protocol further reduces Gas fees by 82%, ensuring free flow of creator assets across ecosystems.
This synergistic evolution of "demand-driven technology, technology-supporting demand" is a typical feature of the Web3 industry’s mature phase, with the creator economy as a core driving force defining the development direction of next-generation Web3 infrastructure.
The global creator economy market is expected to exceed $250 billion by 2025, with Web3 accounting for 35%. In terms of revenue structure, Web3 creators have formed a diversified income pattern: 38% from NFT royalties, 29% from social token revenue, and 22% from DAO dividends, completely breaking free from Web2’s advertising dependence. At the infrastructure level, Layer2 public chain performance continues to improve, account abstraction technology is gradually popularized, and user experience has approached Web2 standards, laying the foundation for the popularization of the creator economy.
Persistent User Barriers: Despite continuous experience optimization, wallet operations and private key management remain obstacles for some ordinary creators;
Ecological Fragmentation: Cross-chain interoperability is not yet fully mature, and the efficiency of creators migrating assets and data across platforms needs improvement;
Value Volatility Risk: Significant price fluctuations in social tokens and NFTs may affect the long-term participation willingness of creators and fans;
AI Homogenization Impact: Generative AI lowers creation barriers, intensifying content homogenization and testing creators’ unique value propositions;
Regulatory Uncertainty: Global regulatory frameworks for token issuance and royalty distribution are not yet unified, potentially hindering industry scaling.
Deepened Technology Integration: AI-Web3 synergy will become mainstream — AI enhances creation efficiency, while Web3 solves the right confirmation and revenue sharing of AI-generated content, forming a new model of "human-machine collaboration + assetization";
Infrastructure Specialization: More Layer2 public chains dedicated to the creator economy will emerge, optimizing performance for scenarios such as content minting, social interaction, and micro-transactions to further reduce costs;
Vertical Scenario Deepening: The integration of RWA (Real-World Assets) with the creator economy will spawn new scenarios such as IP derivative tokenization and copyright pledge lending, extending creation value to the real world;
Community-driven Governance: DAOs will play an increasingly important role in creator ecosystems, with communities jointly deciding content directions, revenue distribution, and ecological development to achieve true decentralized co-creation;
Normalized Compliance: Global regulatory frameworks will gradually clarify, and compliant token issuance and trading models will become industry mainstream, attracting more traditional creators and institutions.
Looking back at the history of the Internet, its core value lies in "connection" and "efficiency improvement," spurring the comprehensive industrial empowerment of "Internet+" and reshaping countless industries including retail, healthcare, and education. Today, the core productivity of the blockchain era is "trust" — based on immutable distributed ledgers and smart contracts, blockchain builds a trust mechanism without the need for third-party endorsement. This underlying capability will empower all industries relying on trust and value flow, just as the Internet did decades ago.
The creator economy is at the forefront of this transformation. Current Web2 content platforms — from Twitter, Douyin, and TikTok to Medium — are essentially constrained by centralized trust crises: opaque traffic distribution, ambiguous content ownership, and unfair revenue sharing. With the maturity of Web3 technology, these product forms will inevitably face the fate of "either self-innovation or replacement by new species." Imagine a future content platform where every video or article published by creators comes with on-chain right confirmation, revenue distribution is automatically executed by smart contracts, and fans’ interactions are directly converted into tradable value assets. This "trust-native + value-sharing" model will unlock a market space an order of magnitude larger than the current Internet content ecosystem.
The popularization of AI technology is acting as an "accelerator" for this transformation. Just as the collation, aggregation, and optimization of this report were efficiently completed with AI, in the creator economy, AI has been deeply integrated into the entire lifecycle — from content production (assisted creation, intelligent editing) and copyright protection (AI watermarking, infringement tracing) to distribution and operation (intelligent recommendation, community management) — significantly lowering creation barriers and operational costs. AI is responsible for improving efficiency and large-scale output, while Web3 ensures right confirmation, revenue sharing, and trust building. Their synergy will accelerate the popularization of the Web3 creator ecosystem, enabling more traditional creators to enjoy blockchain dividends without complex technical knowledge.
Behind this trend lies unlimited opportunities: for investment institutions, it is a golden window to layout the infrastructure and applications of the next-generation content ecosystem; for creators, it is a new track to break free from platform constraints and achieve value sovereignty; for Internet giants, it is a mandatory question to embrace technological change and avoid disruption. As blockchain transitions from reckless growth to maturity, and Web3 shifts from crypto-native to real-world empowerment, the creator economy stands at the forefront of this era’s wave. A trillion-dollar ecosystem driven by trust, accelerated by AI, and participated by all is taking shape — and now is the best time to join and co-build the future.
The revolution of Web3 in the creator economy is essentially a "value return" movement — returning content ownership to creators, participation rights and interests to users, and ecological governance power to communities. At the critical juncture when the blockchain industry moves from reckless growth to maturity, the creator economy not only acts as a "pioneer of model innovation" by connecting with the real world through low-threshold, high-value scenarios but also serves as an "infrastructure catalyst" that forces continuous iteration of wallets, public chains, and other technologies.
The practices of the four core products — Zora, Paragraph, Farcaster, and DeBank — provide reusable paradigms for the development of the creator economy from four dimensions: protocol layer, text creation, social interaction, and financial empowerment. Their common insight is that the core competitiveness of the Web3 creator economy will ultimately return to the essence of creation — in an era of AI-generated content at scale, the depth of thinking, emotional resonance, and unique perspectives of human creators, combined with Web3’s mechanism innovation, will build an irreplaceable value moat.
In the future, as technology continues to mature and the ecosystem evolves, the Web3 creator economy will move from "niche exploration" to "mass adoption," becoming a core carrier for blockchain technology to serve the real economy. The ultimate form of the creator economy will surely be a perfect closed loop of "creative freedom + value sovereignty + community symbiosis" — this is the most precious gift that blockchain technology brings to creators, and also the core embodiment of Web3’s integration of social and commercial value. In this era of transformation where trust empowers everything, every creator, investor, and builder will become a participant and beneficiary of value reconstruction.
(note: This article was co-created by Bing and AI.)
Multi-chain Asset Integration and Full-cycle Management: Leveraging DeBank’s expertise in multi-chain asset statistics, Stream accounts automatically sync users’ asset data across over 15 blockchains and 800+ protocols. Creators can view cross-chain NFT holdings, token revenues, and royalty arrivals without switching tools. The platform’s "Time Machine" feature tracks historical asset changes, analyzing the monetization efficiency of different content to help creators optimize content strategies and monetization paths. For example, creators can use data insights to identify which types of NFT content generate higher royalty revenue and adjust their creation direction accordingly, achieving dynamic asset optimization.
DeBank Chain Reducing Transaction Friction: The dedicated Layer2 public chain DeBank Chain, built on OP Stack, integrates the ERC-4337 Account Abstraction System, reducing Gas costs by 100-400 times and supporting high-frequency social interactions and micro-tips (e.g., 0.01 USDC tips), enabling ordinary users to participate in contributions and reward distribution without financial barriers. The public chain’s high-performance ensures instant settlement of reward pools and attention transactions, providing scalable infrastructure for the creator economy while maintaining compatibility with the Ethereum ecosystem to ensure asset security and interoperability.
Ecological Value: DeBank’s core contribution lies in the deep integration of "financial tools" and "creator economy." Through contribution value and attention market mechanisms, it achieves the quantitative realization of "attention as value, dissemination as assets" for the first time. It not only provides creators with diversified monetization channels but also lowers entry barriers for creators and fans through multi-chain asset management and low-friction transaction experiences. Its ecological value proves the synergistic effect between financial infrastructure and the creator economy, ensuring every effort by creators (creation, operation, interaction) receives accurate pricing and rewards. Simultaneously, it offers Web3 creators a full-cycle solution from asset monitoring to value appreciation, driving the creator economy toward "refinement, financialization, and scaling."
Multi-chain Asset Integration and Full-cycle Management: Leveraging DeBank’s expertise in multi-chain asset statistics, Stream accounts automatically sync users’ asset data across over 15 blockchains and 800+ protocols. Creators can view cross-chain NFT holdings, token revenues, and royalty arrivals without switching tools. The platform’s "Time Machine" feature tracks historical asset changes, analyzing the monetization efficiency of different content to help creators optimize content strategies and monetization paths. For example, creators can use data insights to identify which types of NFT content generate higher royalty revenue and adjust their creation direction accordingly, achieving dynamic asset optimization.
DeBank Chain Reducing Transaction Friction: The dedicated Layer2 public chain DeBank Chain, built on OP Stack, integrates the ERC-4337 Account Abstraction System, reducing Gas costs by 100-400 times and supporting high-frequency social interactions and micro-tips (e.g., 0.01 USDC tips), enabling ordinary users to participate in contributions and reward distribution without financial barriers. The public chain’s high-performance ensures instant settlement of reward pools and attention transactions, providing scalable infrastructure for the creator economy while maintaining compatibility with the Ethereum ecosystem to ensure asset security and interoperability.
Ecological Value: DeBank’s core contribution lies in the deep integration of "financial tools" and "creator economy." Through contribution value and attention market mechanisms, it achieves the quantitative realization of "attention as value, dissemination as assets" for the first time. It not only provides creators with diversified monetization channels but also lowers entry barriers for creators and fans through multi-chain asset management and low-friction transaction experiences. Its ecological value proves the synergistic effect between financial infrastructure and the creator economy, ensuring every effort by creators (creation, operation, interaction) receives accurate pricing and rewards. Simultaneously, it offers Web3 creators a full-cycle solution from asset monitoring to value appreciation, driving the creator economy toward "refinement, financialization, and scaling."
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