A study of 17 markets shows that customer comments have a great impact on the sales of products or services. Household goods Asian consumers are often more likely to check online reviews before buying household products. In Singapore (43%), Indonesia (43%) and India (43%), more than two fifths of consumers said they would check online reviews before buying household goods. About three in 10 Americans (30%) and Mexicans (32%) do the same, but this proportion has decreased significantly in Euro...