Social networks are constantly searching for new ways to monetize and foster interaction. While Instagram and TikTok have live stream donations and virtual gifts, in the Web3 world—where the lines between social networks and wallets are blurring—this trend has taken on a new, crypto-native form. And the platform for its rise has unexpectedly become Telegram.
What are Telegram Gifts?
Telegram Gifts (or Telegram Stars) are a new built-in system of virtual gifts that can be purchased with fiat currency (via in-app payments) and sent to a favorite creator in a chat or channel as a token of appreciation. The creator, in turn, can withdraw them to their app store balance or use them to promote their channel.
However, the crypto community, known for its ability to adapt any feature to its own needs, saw this mechanism not just as a way to donate, but as a powerful tool for running viral giveaways and growing an audience. The concept is simple: a major project or influential personality announces they will raffle off a huge sum among those who send them even the smallest Telegram Gift. This creates incredible hype.
The Pioneers of the New Trend: Who Set the Tone?
The first to master this mechanism were major crypto influencers and ambitious projects striving not just to gain subscribers, but to create a fierce and highly engaged community.
Tyler. One of the first to scale this trend. His giveaways worth tens of thousands of dollars blew up Crypto Twitter. He clearly demonstrated that the mechanic works: thousands of users sent gifts hoping to win the grand prize. It was pure viral marketing where everyone won: Tyler got insane engagement and new connections, and his audience got a chance at a major payday.
Jetton(@jeton_games) . This AI-related project didn't stay on the sidelines. They used Telegram Gift giveaways as part of their community-building strategy. This allowed them to not just announce technical features of their product, but to interact directly with potential users, generating buzz around their $JETTON token even before major listings.
1win Token(@token_1win). The renowned gaming and betting project brilliantly adapted the trend to its needs. For them, Telegram Gift giveaways became a logical extension of their strategy to onboard their huge audience from the traditional world into the crypto ecosystem. This isn't just a cash drop; it's sophisticated marketing: they acclimate users to interacting with their bot, create positive buzz around the upcoming TGE (Token Generation Event), and strengthen loyalty by showing that the project is ready to share its success with the community.
Voxel(@voxel_verse_bot) This NFT project, known for its active stance in the space, also ran successful giveaways. For the NFT community, where the importance of community and personal connections is paramount, this format proved ideal. It allowed Voxel not only to attract new fans but also to further reward its long-time supporters, strengthening their faith in the project.
Why is it so effective?
Simplicity and Virality: No need to register on third-party platforms or connect a wallet. A gift is sent with two taps right in the chat. This drives engagement to an incredible level.
The Psychology of Gambling: A participant only needs to send a small gift (often $1-$5) for a chance to win $10,000 or even a car. The risk-to-reward ratio seems extremely favorable.
Direct Interaction: Projects and influencers don't just shout into the void; they get instant feedback and thousands of touchpoints with their audience.
A Powerful Signal for Algorithms: The wave of activity generated by such giveaways makes the organizers' channels and profiles extremely "hot," increasing their visibility in Telegram and Twitter recommendations.
Is This the Future?
Telegram Gifts are not just a temporary hype. They are a symptom of a deeper trend: the convergence of social interaction and financial transactions. Messengers are becoming super-apps where you can not only communicate but also earn, invest, and participate in viral activities.
It's obvious that other projects will adopt this mechanic. However, as with any trend, there are risks: the emergence of scammers promising giveaways and potential audience fatigue from too many such activities.
But one thing is certain: Tyler, Jetton, 1win Token, and Voxel found themselves at the forefront and proved that Telegram, with its powerful technical base and openness to Web3 innovation, is the perfect platform for creating new, truly explosive engagement formats.
Social networks are constantly searching for new ways to monetize and foster interaction. While Instagram and TikTok have live stream donations and virtual gifts, in the Web3 world—where the lines between social networks and wallets are blurring—this trend has taken on a new, crypto-native form. And the platform for its rise has unexpectedly become Telegram.
What are Telegram Gifts?
Telegram Gifts (or Telegram Stars) are a new built-in system of virtual gifts that can be purchased with fiat currency (via in-app payments) and sent to a favorite creator in a chat or channel as a token of appreciation. The creator, in turn, can withdraw them to their app store balance or use them to promote their channel.
However, the crypto community, known for its ability to adapt any feature to its own needs, saw this mechanism not just as a way to donate, but as a powerful tool for running viral giveaways and growing an audience. The concept is simple: a major project or influential personality announces they will raffle off a huge sum among those who send them even the smallest Telegram Gift. This creates incredible hype.
The Pioneers of the New Trend: Who Set the Tone?
The first to master this mechanism were major crypto influencers and ambitious projects striving not just to gain subscribers, but to create a fierce and highly engaged community.
Tyler. One of the first to scale this trend. His giveaways worth tens of thousands of dollars blew up Crypto Twitter. He clearly demonstrated that the mechanic works: thousands of users sent gifts hoping to win the grand prize. It was pure viral marketing where everyone won: Tyler got insane engagement and new connections, and his audience got a chance at a major payday.
Jetton(@jeton_games) . This AI-related project didn't stay on the sidelines. They used Telegram Gift giveaways as part of their community-building strategy. This allowed them to not just announce technical features of their product, but to interact directly with potential users, generating buzz around their $JETTON token even before major listings.
1win Token(@token_1win). The renowned gaming and betting project brilliantly adapted the trend to its needs. For them, Telegram Gift giveaways became a logical extension of their strategy to onboard their huge audience from the traditional world into the crypto ecosystem. This isn't just a cash drop; it's sophisticated marketing: they acclimate users to interacting with their bot, create positive buzz around the upcoming TGE (Token Generation Event), and strengthen loyalty by showing that the project is ready to share its success with the community.
Voxel(@voxel_verse_bot) This NFT project, known for its active stance in the space, also ran successful giveaways. For the NFT community, where the importance of community and personal connections is paramount, this format proved ideal. It allowed Voxel not only to attract new fans but also to further reward its long-time supporters, strengthening their faith in the project.
Why is it so effective?
Simplicity and Virality: No need to register on third-party platforms or connect a wallet. A gift is sent with two taps right in the chat. This drives engagement to an incredible level.
The Psychology of Gambling: A participant only needs to send a small gift (often $1-$5) for a chance to win $10,000 or even a car. The risk-to-reward ratio seems extremely favorable.
Direct Interaction: Projects and influencers don't just shout into the void; they get instant feedback and thousands of touchpoints with their audience.
A Powerful Signal for Algorithms: The wave of activity generated by such giveaways makes the organizers' channels and profiles extremely "hot," increasing their visibility in Telegram and Twitter recommendations.
Is This the Future?
Telegram Gifts are not just a temporary hype. They are a symptom of a deeper trend: the convergence of social interaction and financial transactions. Messengers are becoming super-apps where you can not only communicate but also earn, invest, and participate in viral activities.
It's obvious that other projects will adopt this mechanic. However, as with any trend, there are risks: the emergence of scammers promising giveaways and potential audience fatigue from too many such activities.
But one thing is certain: Tyler, Jetton, 1win Token, and Voxel found themselves at the forefront and proved that Telegram, with its powerful technical base and openness to Web3 innovation, is the perfect platform for creating new, truly explosive engagement formats.
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The more I think about 1win token's future, the more I realize that the key factor isn't just the listing itself, but where and how it will be traded. It's one thing to formally list on an exchange, and quite another to actually become a convenient and liquid asset for ordinary users. The DEX aspect seems quite logical. If the token does go multichain, the first candidates are obvious: Uniswap on Ethereum, PancakeSwap on BNB, Raydium or Orca on Solana, plus some cross-chain solutions like 1in...
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