2023 was a big year for new blockchains. With the launch of zkSync Era, Polygon zkEVM, Celestia, Zora, Starknet, Linea, Scroll, Base’s Onchain Summer, and Solana’s resurgence — users and builders alike have been overwhelmed with more ways to transact and build.

For new Layer 1s and Layer 2s, there is increasing competition to acquire users. This means teams need to evolve their strategies for reaching (and retaining) new audiences. At the same time, users are increasingly paying to use an array of different chains.

2023 was a big year for new blockchains. With the launch of zkSync Era, Polygon zkEVM, Celestia, Zora, Starknet, Linea, Scroll, Base’s Onchain Summer, and Solana’s resurgence — users and builders alike have been overwhelmed with more ways to transact and build.

For new Layer 1s and Layer 2s, there is increasing competition to acquire users. This means teams need to evolve their strategies for reaching (and retaining) new audiences. At the same time, users are increasingly paying to use an array of different chains.