brendanbald.ethWhy Storytelling Turns NFT Owners From Short-Term Flippers To Long-Term Holders
Greed may have brought you into the NFT space, but storytelling will be the reason you stay.I’ve been eyeballs deep in NFTs for 15 months and I’ve seen my fair share. The majority of people enter the NFT space with one intent — to make money. And the best way to make quick money with NFTs is to flip them. Now, I’m not against making money. Money’s great. But it’s difficult for NFT projects to develop loyal communities if everyone wants to make a quick profit. So what’s an NFT project to do? T...
brendanbald.eth3 Ways Street Photographers Can Avoid Looking Like Giant Creeps When Taking Pictures of People
No one wants to look like a creep. But let’s be honest, what street photographers do is inherently a little creepy. We take pictures of random people on the street without their permission. It’s weird. But at the same time, it’s beautiful. It’s art. It’s IRL storytelling. As a street photographer myself, I’ve taken thousands of photos over the years. Here are the 3 easy ways street photographers can avoid looking like creepers.1️⃣ Keep Your 📸 At Your 👁 Until Your Subject Walks Past You.f yo...
brendanbald.eth3 Creative Ways NFT Community Members Can Use The Power of Storytelling
NFT community members can enhance their Web3 experience by harnessing the power of storytelling. As a screenwriter and filmmaker, I've used storytelling in all of my creative work. Here's 3 ways NFT community members can get in on the action.1. Create Stories About Your NFTsThe NFT landscape is a playground for creatives. When you purchase an NFT, you purchase a character. And many projects grant you the IP rights. Instead of waiting for the project to breath life into your characte...
I'm a Web3 Content Creator. I know that's vague. But it boils down to this... I'm a storyteller.
brendanbald.ethWhy Storytelling Turns NFT Owners From Short-Term Flippers To Long-Term Holders
Greed may have brought you into the NFT space, but storytelling will be the reason you stay.I’ve been eyeballs deep in NFTs for 15 months and I’ve seen my fair share. The majority of people enter the NFT space with one intent — to make money. And the best way to make quick money with NFTs is to flip them. Now, I’m not against making money. Money’s great. But it’s difficult for NFT projects to develop loyal communities if everyone wants to make a quick profit. So what’s an NFT project to do? T...
brendanbald.eth3 Ways Street Photographers Can Avoid Looking Like Giant Creeps When Taking Pictures of People
No one wants to look like a creep. But let’s be honest, what street photographers do is inherently a little creepy. We take pictures of random people on the street without their permission. It’s weird. But at the same time, it’s beautiful. It’s art. It’s IRL storytelling. As a street photographer myself, I’ve taken thousands of photos over the years. Here are the 3 easy ways street photographers can avoid looking like creepers.1️⃣ Keep Your 📸 At Your 👁 Until Your Subject Walks Past You.f yo...
brendanbald.eth3 Creative Ways NFT Community Members Can Use The Power of Storytelling
NFT community members can enhance their Web3 experience by harnessing the power of storytelling. As a screenwriter and filmmaker, I've used storytelling in all of my creative work. Here's 3 ways NFT community members can get in on the action.1. Create Stories About Your NFTsThe NFT landscape is a playground for creatives. When you purchase an NFT, you purchase a character. And many projects grant you the IP rights. Instead of waiting for the project to breath life into your characte...
I'm a Web3 Content Creator. I know that's vague. But it boils down to this... I'm a storyteller.
Share Dialog
Share Dialog
Subscribe to brendanbald.eth
Subscribe to brendanbald.eth
<100 subscribers
<100 subscribers
People have shorter attention spans than goldfish.
If you fail to capture a persons attention in 8 seconds, they’re onto the “next thing.” And in a world dominated by content, there’s a million next things to choose from. The competition for our attention is fierce.
Here’s the #1 problem NFT projects face if they use serialized storytelling.
If NFT projects tell serialized stories, then they're competing with TV shows.
It doesn't matter if the story's being told via Twitter threads, Discord posts, comic books, or short films - they're still competing in the game of serialized entertainment. And that's a recipe for failure for most NFT projects. No start up entertainment brand wants to compete with Game of Thrones right off the bat!
Also, when a project drops a serialized narrative on social media, they're asking viewers to be up-to-date on what happened previously.
That's a BIG ask. There's just too much content out there. Most people will fall behind on narratives and lose interest.
So what's an NFT project to do?
Each piece of narrative content needs stand on its own.
Instead of serialized narratives, NFT projects should produce story-driven content that can be enjoyed with zero prerequisites. Think sitcom style storytelling. That way you ensure no one gets left behind.
I call this TikTokification because it turns long narratives into bite-sized, entertaining pieces of content.
I think it's the best way for NFT projects to take advantage of social media algorithms, increase engagement, and build community around their IP. Eventually projects should create full-fledged narratives (books, movies, comics). But they'll need a community to fall in love with their characters first.
In summary, storytelling NFT projects need to become content BEASTS!
That's how they win.
People have shorter attention spans than goldfish.
If you fail to capture a persons attention in 8 seconds, they’re onto the “next thing.” And in a world dominated by content, there’s a million next things to choose from. The competition for our attention is fierce.
Here’s the #1 problem NFT projects face if they use serialized storytelling.
If NFT projects tell serialized stories, then they're competing with TV shows.
It doesn't matter if the story's being told via Twitter threads, Discord posts, comic books, or short films - they're still competing in the game of serialized entertainment. And that's a recipe for failure for most NFT projects. No start up entertainment brand wants to compete with Game of Thrones right off the bat!
Also, when a project drops a serialized narrative on social media, they're asking viewers to be up-to-date on what happened previously.
That's a BIG ask. There's just too much content out there. Most people will fall behind on narratives and lose interest.
So what's an NFT project to do?
Each piece of narrative content needs stand on its own.
Instead of serialized narratives, NFT projects should produce story-driven content that can be enjoyed with zero prerequisites. Think sitcom style storytelling. That way you ensure no one gets left behind.
I call this TikTokification because it turns long narratives into bite-sized, entertaining pieces of content.
I think it's the best way for NFT projects to take advantage of social media algorithms, increase engagement, and build community around their IP. Eventually projects should create full-fledged narratives (books, movies, comics). But they'll need a community to fall in love with their characters first.
In summary, storytelling NFT projects need to become content BEASTS!
That's how they win.
No activity yet