This week, I figured out this new hack for my Enterprise and B2B sales demos. It is super simple and very effective.

To show how the hack works, I will walk you through selling a Stripe integration that enables crypto payments and I will use Notion as a potential customer.

When doing a Demo for a potential client, we want to trigger their imagination. The goal is to get them to imagine themselves using your product and have ideas about how they want to use it.

People buy their own ideas much more than will buy yours

Two effective ways of getting customers to have ideas.

1. Show it. Don't let them have to imagine

2. Share it. Let them play with your product

Showing is fairly easy, and most people do it. But there is a big difference between showing a clunky demo and something they can relate to.

Normally, we create a demo Stripe account, add the same products the Merchant has on their page, and integrate it with our software for the demo. Then, we show a demo pricing page to show the flow and let them use it.

Here is what our Generic page looks like (using Notion colors).

It is not too bad as a start, but many times, the prospect has questions regarding the design, layout, and other things that are not relevant to the product since the final product will be integrated into their pricing page and not this generic demo page.

So here is what I did to address these questions and stimulate the prospect's imagination.

Using a design tool called Figma and a plunging called html.to.design

We can easily import the prospect's website so we can edit it in Figma.

All we need to do is to paste the URL of the page we want to edit.

For our demo, we will copy Notion's pricing page since we are selling a payment integration, and that is the page where the final product will be integrated.

Now, we can easily modify each page element, as you would on a slide tool like Google Slides or Power Point.

After adjusting a couple of elements, we get a final result that looks like this.

This is a much nicer and more relatable pricing page that helps our prospect visualize what the final integration could look like.

Finally, a key element for conversion is letting the prospect play with your solution. The more they interact with and use it, the more likely they are to have ideas. We want them to have ideas because they are more likely to buy their own ideas than they would buy yours.

So, the final piece is to make the crypto buttons interactive and share the Figma prototype with the prospect after the demo.

To do that, we will select the button and add a prototype action of On Click to Open a Link.

Finally, we have our functional mockup to share with the customer.

If you would like to see the full tutorial, check this Youtube video

This week, I figured out this new hack for my Enterprise and B2B sales demos. It is super simple and very effective.

To show how the hack works, I will walk you through selling a Stripe integration that enables crypto payments and I will use Notion as a potential customer.

When doing a Demo for a potential client, we want to trigger their imagination. The goal is to get them to imagine themselves using your product and have ideas about how they want to use it.

People buy their own ideas much more than will buy yours

Two effective ways of getting customers to have ideas.

1. Show it. Don't let them have to imagine

2. Share it. Let them play with your product

Showing is fairly easy, and most people do it. But there is a big difference between showing a clunky demo and something they can relate to.

Normally, we create a demo Stripe account, add the same products the Merchant has on their page, and integrate it with our software for the demo. Then, we show a demo pricing page to show the flow and let them use it.

Here is what our Generic page looks like (using Notion colors).

It is not too bad as a start, but many times, the prospect has questions regarding the design, layout, and other things that are not relevant to the product since the final product will be integrated into their pricing page and not this generic demo page.

So here is what I did to address these questions and stimulate the prospect's imagination.

Using a design tool called Figma and a plunging called html.to.design

We can easily import the prospect's website so we can edit it in Figma.

All we need to do is to paste the URL of the page we want to edit.

For our demo, we will copy Notion's pricing page since we are selling a payment integration, and that is the page where the final product will be integrated.

Now, we can easily modify each page element, as you would on a slide tool like Google Slides or Power Point.

After adjusting a couple of elements, we get a final result that looks like this.

This is a much nicer and more relatable pricing page that helps our prospect visualize what the final integration could look like.

Finally, a key element for conversion is letting the prospect play with your solution. The more they interact with and use it, the more likely they are to have ideas. We want them to have ideas because they are more likely to buy their own ideas than they would buy yours.

So, the final piece is to make the crypto buttons interactive and share the Figma prototype with the prospect after the demo.

To do that, we will select the button and add a prototype action of On Click to Open a Link.

Finally, we have our functional mockup to share with the customer.

If you would like to see the full tutorial, check this Youtube video