The problem with words is that once they have carved a meaning in our brains, it’s very difficult to change it’s meaning.

For instance, the word ‘community’ within the context of the internet has a certain feeling that comes with it. This feeling is attached to a meaning, and this meaning is followed by expected actions.

When we say, “let’s build community” our responses are often linked to what we learned “community” is in the closest context to the one currently being used.

For many of use the closest context of building community happens to be web2. It went something like this (most of the time); create content that solves a problem, interrupt as many people as possible to get their attention, create short term incentives to get them into an environment we control, give them short term incentives to stick around and finally sell them as much stuff as we can while they’re still around.

However, in a web3 context this no longer the case. Yet what we have been seeing over the last year are community leaders often using the same tactics to ‘get people’ to do this or that. This ‘get people to’ used to work in web2, and sure could work in web3 - but we loose the magic that web3 as empowered us to create.

This magic is the feeling of belonging.

Cultivating belonging has not been sullied by pre-established meanings of control, thus the actions taken to creating belonging would be novel - especially with the tools that web3 affords us.

So, when looking to start a web3 community - start with cultivating belonging and the community will follow.

***************

Learn more about DAO Experience Design:

https://daoxd.xyz/

👇 Join my telegram channel by subscribing below 👇

The problem with words is that once they have carved a meaning in our brains, it’s very difficult to change it’s meaning.

For instance, the word ‘community’ within the context of the internet has a certain feeling that comes with it. This feeling is attached to a meaning, and this meaning is followed by expected actions.

When we say, “let’s build community” our responses are often linked to what we learned “community” is in the closest context to the one currently being used.

For many of use the closest context of building community happens to be web2. It went something like this (most of the time); create content that solves a problem, interrupt as many people as possible to get their attention, create short term incentives to get them into an environment we control, give them short term incentives to stick around and finally sell them as much stuff as we can while they’re still around.

However, in a web3 context this no longer the case. Yet what we have been seeing over the last year are community leaders often using the same tactics to ‘get people’ to do this or that. This ‘get people to’ used to work in web2, and sure could work in web3 - but we loose the magic that web3 as empowered us to create.

This magic is the feeling of belonging.

Cultivating belonging has not been sullied by pre-established meanings of control, thus the actions taken to creating belonging would be novel - especially with the tools that web3 affords us.

So, when looking to start a web3 community - start with cultivating belonging and the community will follow.

***************

Learn more about DAO Experience Design:

https://daoxd.xyz/

👇 Join my telegram channel by subscribing below 👇