This is not a novel idea. But it deserves a consideration in the advent of the DAO age.

Engineered outcomes can also be understood as a ‘deliberate change.’ Because we are trying to alter a future reality in some fashion.

There are two classes of metrics we can use to try to create a deliberate change: quantitative and qualitative.

For DAO operators, knowing and using the difference to create meaningful member experiences is imperative.

Qualitative can be easily measured. “We reached out to 5 new members today”, “We wrote 4 mirror posts this month”, “We onboarded 10 new contributors”, etc…. They can be used to create mathematical formulas in excel and build pie graphs. They are cold, calculated and efficient.

Qualitative are not so easily measured. They consist of opinions, feelings, experiences, etc…. They can be used to determine someone’s motivation, preference criteria, fears, expectations. They are warm, fuzzy and foster trust.

When we seek a certain outcomes and use only quantitative metrics to achieve them they will likely be efficient, cold and transactional. IE; the sales person who has to make 100 calls a day under threat of a pay cut.

Conversely, if we only use qualitative metrics achieving the outcomes will likely be inefficient, warm and relational. IE; the therapist who is helping a traumatized patient through cope with reality.

However, the magic happens when we use qualitative and quantitative metrics together to achieve a certain outcome.

The cold-warm dynamic in metrics creates a synergy that brings with it efficiency and trust.

But first be very clear about what change you are seeking to create.

****

Learn more about DAO Experience Design:

https://daoxd.xyz/

👇 Join my telegram channel by subscribing below 👇

This is not a novel idea. But it deserves a consideration in the advent of the DAO age.

Engineered outcomes can also be understood as a ‘deliberate change.’ Because we are trying to alter a future reality in some fashion.

There are two classes of metrics we can use to try to create a deliberate change: quantitative and qualitative.

For DAO operators, knowing and using the difference to create meaningful member experiences is imperative.

Qualitative can be easily measured. “We reached out to 5 new members today”, “We wrote 4 mirror posts this month”, “We onboarded 10 new contributors”, etc…. They can be used to create mathematical formulas in excel and build pie graphs. They are cold, calculated and efficient.

Qualitative are not so easily measured. They consist of opinions, feelings, experiences, etc…. They can be used to determine someone’s motivation, preference criteria, fears, expectations. They are warm, fuzzy and foster trust.

When we seek a certain outcomes and use only quantitative metrics to achieve them they will likely be efficient, cold and transactional. IE; the sales person who has to make 100 calls a day under threat of a pay cut.

Conversely, if we only use qualitative metrics achieving the outcomes will likely be inefficient, warm and relational. IE; the therapist who is helping a traumatized patient through cope with reality.

However, the magic happens when we use qualitative and quantitative metrics together to achieve a certain outcome.

The cold-warm dynamic in metrics creates a synergy that brings with it efficiency and trust.

But first be very clear about what change you are seeking to create.

****

Learn more about DAO Experience Design:

https://daoxd.xyz/

👇 Join my telegram channel by subscribing below 👇