One of the first things I realized when entering web 3 was the importance of the 2 Cs, Content and Community.

The combination of the two are what add rocket fuel to a project in this space.

A strong community is absolutely essential, but strong content is what attracts your first users.  This is a combination of creating the right narrative but also distributing that narrative in an effective and scalable manner.  

Coming into Builder, I was able to take lessons from building a content machine that generated multiple 7 figures in agency sales at my old business, and then start applying it to portfolio companies like GoGoPool and others.

Content marketing is incredibly effective in web 3.

Content allows you to build a strong community.  Consuming content is one of the best ways for your fans to build affinity to your brand.

Content marketing requires a ton of effort and time, so why not get 3x out of it with just 20% more effort?

Here’s what I mean-

• If it takes you 40 hours to build a research brief on a topic like “Deep dive into Starknet’s Ecosystem”, it’ll likely take you 3-4 hours to write a Twitter thread about it.

• Most marketers stop at that, yet it’ll likely only take you a couple of hours to also turn that into a video on the topic (once you have the systems setup).

• And perhaps another hour to turn it into a Twitter thread.

• Oh, and since you have the video, why not turn it into 3-4 short Twitter format clips?

• And reuse those clips on TikTok?

At this point you’re probably saying, “Hey I don’t know how to edit videos and I have a crappy webcam”.

Yep, that’s the point of the content machine, you build a machine that takes care of that.

To build a content machine you need these following mini-departments:

• Research.

• Editing

• Shooting 

• Editing 

• Design

That’s not to say you need to hire people for each of these, for example, I’m going to write, edit, and shoot all of the content I’m making for this topic.  However, I’ll have our video editor cut up the video and edit it, as well as make clips from it.  We’ll also have our designer create thumbnails for YouTube and more.That being said it’s important to think about all of these.

Let’s go through the process of this blog post and all the ways we’re going to use it:

• I will condense this into a Twitter thread.

• I will shoot a video on this topic with the help of my videographer.

• He will upload the raw file and our video editor will edit it.

• Our video editor will take the full video and also make 3-4 short clips out of the best moments for TikTok and Twitter.

• Our content manager will post the full video on YouTube, and the clips on Twitter and TikTok

• Our content manager will manage this whole process to ensure everyone’s doing their job and hitting deadlines.

That being said, I’ve squeezed out 4x more from my own time by leveraging our team’s resources to turn this into a video, clips, thread, and more…. 

And I’ll likely take this content and also host a Twitter Spaces around it.

Start small - if you’re just doing twitter content, take your best performing posts and threads, and turn those into blog posts on medium. Once you’ve gotten the hang of it, add in more element, which could be a podcast, or a short video. 

• Find a video editor on Upwork who can help edit it, and if you’re shooting video you can simply use a quality webcam.  If you’re doing a podcast, pick up a blue yeti or lapel mic on Amazon and you should be set.

Cool, now you have a mini-content machine, with perhaps one person helping you out. You’ve already doubled the amount of content you create, with incremental cost. You’re also reaching people through multiple formats, after all, not everyone just likes to read.  Some people prefer podcasts, and some prefer videos. Now what does a scaleable content system look like?  (Like the system we built for GoGoPool)

In terms of output:

• 4 to 5 detailed Twitter threads a week, 2-3 posts a day, at least 4-5 Twitter clips a week.

• 1-2 Twitter Spaces/week.

• 1 podcast or long form video each week.

• 1-2 long form blog posts/Mediums per week.

Basically it’s constant content, being on top of everyone’s mind in your ecosystem, and having content available in whatever format people prefer to consume. This can lead to supercharged BD, growing your socials on multiple platforms, and a very strong and loyal community.  

What does this system look like in terms of people?

• Content Manager:  This person manages the content flow, and uses a system like Monday.com or Notion to create a content board and calendar that allows 

• Researcher:  This person does deep dives and creates deep briefs that can be used to create blog posts, videos, threads, etc.

• Writer/Editor: A great copywriter who can take that and turn it into format appropriate content.  

• The social guy: The video content creator and Twitter Spaces hype person who’s good on camera, does podcasts well, and is charismatic.  This person could be your community manager or even your writer, but if you’re doing written/audio content you want to make sure someone with a high energy is creating that! 

• Video Editor:  Can edit video, turn long form video into high energy clips, and more.

• Graphic designer:  You’ll want eye catching Twitter banners as well.

What does this look in terms of systems?

• Notion or Monday.com for managing content workflow and assigning tasks to people.

• SOPs/best practices for video editing.

• A dashboard to measure key KPIs and results of your content marketing efforts.

The end outcome of this is that your project is everywhere, and you can grow your socials faster, build a stronger community, and generate far more leads.  No matter what the type of business you run, a strong content marketing strategy will generate more attention, leads, and community members.

I’d love to jump on a call and share what we’ve learnt about hiring content marketers, editors and designers, and building these systems.  Feel free to book a call with us and we can share some tips with you!

Feel free to also reach out to us via twitter @buildervc!   

One of the first things I realized when entering web 3 was the importance of the 2 Cs, Content and Community.

The combination of the two are what add rocket fuel to a project in this space.

A strong community is absolutely essential, but strong content is what attracts your first users.  This is a combination of creating the right narrative but also distributing that narrative in an effective and scalable manner.  

Coming into Builder, I was able to take lessons from building a content machine that generated multiple 7 figures in agency sales at my old business, and then start applying it to portfolio companies like GoGoPool and others.

Content marketing is incredibly effective in web 3.

Content allows you to build a strong community.  Consuming content is one of the best ways for your fans to build affinity to your brand.

Content marketing requires a ton of effort and time, so why not get 3x out of it with just 20% more effort?

Here’s what I mean-

• If it takes you 40 hours to build a research brief on a topic like “Deep dive into Starknet’s Ecosystem”, it’ll likely take you 3-4 hours to write a Twitter thread about it.

• Most marketers stop at that, yet it’ll likely only take you a couple of hours to also turn that into a video on the topic (once you have the systems setup).

• And perhaps another hour to turn it into a Twitter thread.

• Oh, and since you have the video, why not turn it into 3-4 short Twitter format clips?

• And reuse those clips on TikTok?

At this point you’re probably saying, “Hey I don’t know how to edit videos and I have a crappy webcam”.

Yep, that’s the point of the content machine, you build a machine that takes care of that.

To build a content machine you need these following mini-departments:

• Research.

• Editing

• Shooting 

• Editing 

• Design

That’s not to say you need to hire people for each of these, for example, I’m going to write, edit, and shoot all of the content I’m making for this topic.  However, I’ll have our video editor cut up the video and edit it, as well as make clips from it.  We’ll also have our designer create thumbnails for YouTube and more.That being said it’s important to think about all of these.

Let’s go through the process of this blog post and all the ways we’re going to use it:

• I will condense this into a Twitter thread.

• I will shoot a video on this topic with the help of my videographer.

• He will upload the raw file and our video editor will edit it.

• Our video editor will take the full video and also make 3-4 short clips out of the best moments for TikTok and Twitter.

• Our content manager will post the full video on YouTube, and the clips on Twitter and TikTok

• Our content manager will manage this whole process to ensure everyone’s doing their job and hitting deadlines.

That being said, I’ve squeezed out 4x more from my own time by leveraging our team’s resources to turn this into a video, clips, thread, and more…. 

And I’ll likely take this content and also host a Twitter Spaces around it.

Start small - if you’re just doing twitter content, take your best performing posts and threads, and turn those into blog posts on medium. Once you’ve gotten the hang of it, add in more element, which could be a podcast, or a short video. 

• Find a video editor on Upwork who can help edit it, and if you’re shooting video you can simply use a quality webcam.  If you’re doing a podcast, pick up a blue yeti or lapel mic on Amazon and you should be set.

Cool, now you have a mini-content machine, with perhaps one person helping you out. You’ve already doubled the amount of content you create, with incremental cost. You’re also reaching people through multiple formats, after all, not everyone just likes to read.  Some people prefer podcasts, and some prefer videos. Now what does a scaleable content system look like?  (Like the system we built for GoGoPool)

In terms of output:

• 4 to 5 detailed Twitter threads a week, 2-3 posts a day, at least 4-5 Twitter clips a week.

• 1-2 Twitter Spaces/week.

• 1 podcast or long form video each week.

• 1-2 long form blog posts/Mediums per week.

Basically it’s constant content, being on top of everyone’s mind in your ecosystem, and having content available in whatever format people prefer to consume. This can lead to supercharged BD, growing your socials on multiple platforms, and a very strong and loyal community.  

What does this system look like in terms of people?

• Content Manager:  This person manages the content flow, and uses a system like Monday.com or Notion to create a content board and calendar that allows 

• Researcher:  This person does deep dives and creates deep briefs that can be used to create blog posts, videos, threads, etc.

• Writer/Editor: A great copywriter who can take that and turn it into format appropriate content.  

• The social guy: The video content creator and Twitter Spaces hype person who’s good on camera, does podcasts well, and is charismatic.  This person could be your community manager or even your writer, but if you’re doing written/audio content you want to make sure someone with a high energy is creating that! 

• Video Editor:  Can edit video, turn long form video into high energy clips, and more.

• Graphic designer:  You’ll want eye catching Twitter banners as well.

What does this look in terms of systems?

• Notion or Monday.com for managing content workflow and assigning tasks to people.

• SOPs/best practices for video editing.

• A dashboard to measure key KPIs and results of your content marketing efforts.

The end outcome of this is that your project is everywhere, and you can grow your socials faster, build a stronger community, and generate far more leads.  No matter what the type of business you run, a strong content marketing strategy will generate more attention, leads, and community members.

I’d love to jump on a call and share what we’ve learnt about hiring content marketers, editors and designers, and building these systems.  Feel free to book a call with us and we can share some tips with you!

Feel free to also reach out to us via twitter @buildervc!