At Builders Garden, we believe mini-apps are more than side projects, they're gateways. They onboard new users, spark experimentation, and unlock new ways to engage online communities. Just Frame It is our way of accelerating that vision, bringing together builders who want to push the boundaries of what’s possible within social feeds.
Over the past months, we've seen how Frames - interactive apps that run inside Farcaster feeds - have reshaped how people engage online. Projects like Farcade, Farville, Yo, Bracket, Clankermon, Farworld and Ponder didn’t just capture attention; they created new habits, introduced users to onchain actions, and proved that distribution doesn’t have to be complex when your app lives where people already are - their social feeds.
With Just Frame It, we're doubling down on that belief, creating a dedicated builder program to help more teams build impactful Frames, ship them into production, and onboard more users onchain. And thanks to the support of Base, Purple DAO, Warpcast, and Splits, as well as partners like Daimo, Neynar, Privy, MBD, and Zapper, we’re equipping builders with the resources they need to make it happen.
The shift from traditional apps to mini-apps running inside social feeds is more than a trend: it's a fundamental change in how products are built, discovered, and used.
When Farcaster introduced Frames v1 in early 2024, it unlocked a new kind of app distribution. Builders could turn a simple social post into an interactive experience, allowing users to vote, mint NFTs, or join communities, all without leaving the feed. But v1 had limitations: slow rendering, limited functionality, and ephemeral discoverability.
Now, Frames v2 has changed the game. Builders can create full-screen, HTML-based apps with reliable wallet transactions, push notifications, and seamless mobile experiences. Users can search, save, and revisit Frames like they would any app. And thanks to Farcaster’s open protocol, a Frame built once works across all apps integrated with the network.
For Builders Garden, this shift represents an opportunity. We’ve seen how mini-apps can drive real engagement, not just within Farcaster but across the broader onchain ecosystem (e.g. Worldcoin). More importantly, Frames lower the barrier for users to interact with crypto, making complex workflows feel as intuitive as tapping a button in their social feed.
Just Frame It is a two-month builder program designed to turn ideas into live Frames. It’s not an incubator or a hackathon. It’s a structured sprint to help teams ship real products with real users. Our goal is simple: six high-quality Frames, live and functional by the end of the program.
Here’s how it works:
6 Teams: Each team can have up to three builders—developers, product creators, or founders.
Mentorship: Experienced builders from projects like Farville, Yo, and Bracket will provide ongoing guidance and feedback.
Demo Days: Every two weeks, teams will present progress to mentors and judges. Votes will determine which teams advance to the next stage.
NYC Meetup: Midway through the program, we’ll gather in New York during Farcon NYC (May 1–4) for an optional, in-person check-in.
Rome Residency: The top three teams will be invited to the Urbe Hub in Rome for a week-long build sprint, with flights and lodging covered.
The program kicks off March 31, 2025, and concludes with a final demo day on June 22, 2025.
Frames aren’t just a new way to build, they’re a new way to think about app distribution. Traditional apps require users to find, download, and onboard. Frames, on the other hand, meet users where they already are: inside social feeds.
Here’s why we think Frames are the future:
Effortless Distribution: Instead of fighting for attention in app stores, Frames are discovered through feeds, search, and notifications.
Seamless UX: Users can engage with Frames instantly, with mobile wallet transactions that don’t require app switching.
Real-Time Engagement: Push notifications keep users active, while Frame sharing allows apps to spread organically.
Minimal Overhead: If you’ve built a web app, you’re already 90% there. Frames leverage existing web tech - no TestFlight, no app review cycles.
But most importantly, Frames make onchain interactions feel familiar. Whether it’s a game, a loyalty program, or a marketplace, users can interact with crypto-powered apps without ever thinking about wallets, gas fees, or blockchain jargon. That’s how we onboard the next wave of users, not by explaining crypto, but by making it invisible.
We’re looking for small, agile teams with big ideas. Ideal participants include:
Developers who want to build and launch mini-apps with real users.
Product Creators exploring new ways to engage communities.
Founders interested in experimenting with Farcaster as a distribution channel.
You don’t need prior Web3 experience. If you can build a web app, you can build a Frame. What matters most is your ability to ship.
Just Frame It isn’t just about six apps. It’s about building momentum - showing that Frames can power everything from games to payments to social experiences. We want to create a flywheel where new Frames drive user growth, which attracts more builders, which leads to more innovation.
We’ve already seen it happen. Now, we want to help the next wave of builders do the same.
Applications close on March 16, 2025. If you’re ready to build the next great Frame, apply here.
Let’s frame the future, one mini-app at a time.
Builders Garden, limone.eth and Frank
