18 months ago, I was like a lot of people:
Drowning in AI tool launches.
Trying to test everything.
Not really sure where to start or where it was going.
ChatGPT this. ChatGPT that.
Daily launches. Shiny objects. More noise than direction.
But somewhere in that mess… I got curious. Started tinkering.
And then — I started building.
What started as a few personal projects turned into helping friends, family then businesses.
I realised the biggest skill wasn’t learning every AI tool.
It was learning what to build and why it mattered.
I spent months helping companies figure out things like:
• Where is AI useful vs. unnecessary?
• What’s a real use case vs. or just noise?
• How do we actually build systems that stick?
And slowly, the pilot work turned into something real.
So I launched Designless — an AI Development Firm.
We design and build AI systems that solve real problems:
Think less “random bots” and more “this saved our team 15 hours a week.”
We’ve now worked with growing businesses, startups, solo operators helping them turn AI from a buzzword into infrastructure.
None of this was part of the master plan.
I just followed the curiosity. Took a bet on myself. And kept going.
So if you’re reading this and still feeling stuck in the AI flood — just know:
You don’t need to have it all figured out.
You just need to start. Play. Learn. Test.
Then build something real.
And if you want to fast-track that or skip the fluff entirely, come say hey.
We help teams implement AI systems that actually work.
Catch you on Friday!
- JC
JC
