I recently met a guy who, despite having a massively successful business, an awesome lifestyle, a happy relationship, and a great network of friends, told me with a straight face, that he was thinking of hiring a coach to help him “reach the next level.” When I asked him what this elusive next level was, he said he wasn’t sure, that that’s why he needed a coach, to point out his blind spots and show him what he’s missing out on. “Oh,” I said. And then stood there awkwardly for a moment, gaugi...