Charli XCX: A Masterclass in Guerrilla Marketing with BratCharli XCX left no stone unturned during the rollout of her album Brat. Even in October, “Brat Summer” charges on. With her remix album, Brat and It’s Completely Different but Also Still Brat, dropping this Friday, Charli has worked hard to make sure everyone knows it’s coming. This case study explores how Charli XCX leveraged fan engagement, social media, and unconventional tactics to create a cultural movement around her Brat album r...