I write about Marketing, Web3 and sometimes even both.

Share Dialog
Share Dialog
I write about Marketing, Web3 and sometimes even both.

Subscribe to Carlos Mendes

Subscribe to Carlos Mendes
<100 subscribers
<100 subscribers
The $TRUMP memecoin didn’t just launch, it exploded.
From zero to billions in market cap in 48 hours. A spectacle only crypto could deliver.
But behind the memes and the madness, there’s a story packed with lessons. And a lot of unanswered questions.
Let’s break it down.
It all started late Friday night, the 17th. Trump (allegedly) dropped the $TRUMP token on Solana via Truth Social.
The timing? Weird. The announcement? Barebones.
No teaser campaign. No rally. Just a post that left people wondering: Is this real?
But crypto runs on chaos. Within hours:
$TRUMP cracked the top 15 rankings.
It flipped $SHIB, $TON, and $HBAR.
Hit $79.34 per token, peaking at a $14.94B market cap.
The hype was unstoppable. Not because of the token itself, but the mystery surrounding it.
Was it Trump-approved? A clever scam? Or something in between? Nobody knew… but everyone wanted in.
In its first 13 hours, $TRUMP gained $2.7B in fully diluted value every single hour.
By Saturday morning, it slowed. Dropped ~37%.
Then, like a bad action sequel, the pump came back. Saturday night, $TRUMP pulled a 3x from its low, hitting $25 and climbing back up.
The market? Completely unhinged. Social media lit up with memes, hot takes, and FOMO-fueled buys.
By Sunday afternoon, the bubble burst. The launch of $MELANIA, another Trump-branded token, siphoned off $TRUMP’s market cap and confused the market.
Was this all a coordinated effort? Had someone hijacked the narrative? Or just crypto being crypto?
Whatever the case, $TRUMP tanked. But even after a 50% drop, it rebounded to ~$44 per token, holding a $9B market cap.
It wasn’t dead. Not even close.
A lot, honestly. Here’s what this wild ride as shown us so far:
If $TRUMP turns out to be a rug pull, it’ll be a PR disaster. Not for Mr. President, no.
But for the crypto space.
Crypto’s reputation is already shaky with the masses, and a high-profile collapse won’t help. Especially when it’s tied to someone as polarizing as Trump.
Say what you want, but $TRUMP brought eyes to the space.
Not to mention Solana had record-breaking DEX volume over the weekend, and $SOL’s price jumped 40%. Big, understated win.

But this kind of spotlight can be a double-edged sword.
On one hand, it brings new consumers. On the other, it risks associating crypto with short-term speculation rather than long-term innovation.
$TRUMP launched as a memecoin. That’s not inherently a dealbreaker, but it does raise questions about sustainability.
No roadmap. No utility. Just pure vibes.
That’s fine for hype. But long-term? Still shaky.
If Trump ties the token to real-world assets or a broader strategy, it could set a precedent. If not, it’s another meme that fizzled out.
This story is still unfolding. One thing’s certain: love it or hate it, the $TRUMP saga just made crypto a little more interesting.
If $TRUMP succeeds, it could redefine what’s possible for token launches tied to public figures or brands. If it fails spectacularly, it’ll be another cautionary tale. It’s a reminder that in crypto, anything can happen.
Either way, the space won’t be the same.

Disclaimer: The views and analysis expressed in this article are solely my personal opinions and do not represent the positions or views of my employer or any affiliated organizations. This post is not intended to express any political stance or endorsement.
The $TRUMP memecoin didn’t just launch, it exploded.
From zero to billions in market cap in 48 hours. A spectacle only crypto could deliver.
But behind the memes and the madness, there’s a story packed with lessons. And a lot of unanswered questions.
Let’s break it down.
It all started late Friday night, the 17th. Trump (allegedly) dropped the $TRUMP token on Solana via Truth Social.
The timing? Weird. The announcement? Barebones.
No teaser campaign. No rally. Just a post that left people wondering: Is this real?
But crypto runs on chaos. Within hours:
$TRUMP cracked the top 15 rankings.
It flipped $SHIB, $TON, and $HBAR.
Hit $79.34 per token, peaking at a $14.94B market cap.
The hype was unstoppable. Not because of the token itself, but the mystery surrounding it.
Was it Trump-approved? A clever scam? Or something in between? Nobody knew… but everyone wanted in.
In its first 13 hours, $TRUMP gained $2.7B in fully diluted value every single hour.
By Saturday morning, it slowed. Dropped ~37%.
Then, like a bad action sequel, the pump came back. Saturday night, $TRUMP pulled a 3x from its low, hitting $25 and climbing back up.
The market? Completely unhinged. Social media lit up with memes, hot takes, and FOMO-fueled buys.
By Sunday afternoon, the bubble burst. The launch of $MELANIA, another Trump-branded token, siphoned off $TRUMP’s market cap and confused the market.
Was this all a coordinated effort? Had someone hijacked the narrative? Or just crypto being crypto?
Whatever the case, $TRUMP tanked. But even after a 50% drop, it rebounded to ~$44 per token, holding a $9B market cap.
It wasn’t dead. Not even close.
A lot, honestly. Here’s what this wild ride as shown us so far:
If $TRUMP turns out to be a rug pull, it’ll be a PR disaster. Not for Mr. President, no.
But for the crypto space.
Crypto’s reputation is already shaky with the masses, and a high-profile collapse won’t help. Especially when it’s tied to someone as polarizing as Trump.
Say what you want, but $TRUMP brought eyes to the space.
Not to mention Solana had record-breaking DEX volume over the weekend, and $SOL’s price jumped 40%. Big, understated win.

But this kind of spotlight can be a double-edged sword.
On one hand, it brings new consumers. On the other, it risks associating crypto with short-term speculation rather than long-term innovation.
$TRUMP launched as a memecoin. That’s not inherently a dealbreaker, but it does raise questions about sustainability.
No roadmap. No utility. Just pure vibes.
That’s fine for hype. But long-term? Still shaky.
If Trump ties the token to real-world assets or a broader strategy, it could set a precedent. If not, it’s another meme that fizzled out.
This story is still unfolding. One thing’s certain: love it or hate it, the $TRUMP saga just made crypto a little more interesting.
If $TRUMP succeeds, it could redefine what’s possible for token launches tied to public figures or brands. If it fails spectacularly, it’ll be another cautionary tale. It’s a reminder that in crypto, anything can happen.
Either way, the space won’t be the same.

Disclaimer: The views and analysis expressed in this article are solely my personal opinions and do not represent the positions or views of my employer or any affiliated organizations. This post is not intended to express any political stance or endorsement.
Carlos Mendes
Carlos Mendes
No activity yet