From Mixtapes to Memes: The Evolution of Music Discovery in the Social Media Age *By Catch* Introduction Remember the days when you'd eagerly wait by the radio, fingers poised over the record button, hoping to catch your favorite song so you could add it to your mixtape? Those were the days of serendipitous music discovery, where the joy of finding a new track was as much about the journey as the destination. Fast forward to today, and the landscape of music discovery has undergone a sei...