[Editor’s Note:

This essay is the second in an ongoing series exploring how the MAGA movement has rebranded old systems of exclusion using the tools of modern technology. What once relied on firehoses and poll taxes now operates by algorithm, targeting dissent, shaping access, and codifying control under the guise of efficiency.

It’s not digital populism.

It’s autocratic convenience — stripped of checks, staffed by engineers, and answerable only to the whims of those who designed it.]

Introduction: Digital Hate, Delivered Daily

Racism in America is nothing if not entrepreneurial. When white hoods went out of fashion, hate adapted. When courts struck down segregation, prejudice rebranded. And now, in our shimmering age of tech-driven democracy, we face the latest evolution of America’s oldest sickness: Jim Crow 2.0 – Trump Style.

It’s not just a metaphor. It’s a business model.

The burning cross has been replaced by a trending hashtag. The lynch mob has been replaced by a meme swarm. And the Klan rally has been replaced by a livestream where influencers with merch links tell white Americans they are the real victims.

What once slouched toward Bethlehem now uploads directly from Tulsa — the site of one of America’s most vicious race wars, and today, a stage for political revanchism masquerading as free speech.

From Chain Emails to Neural Networks

For decades, racists worked through grassroots channels: talk radio, backyard barbecues, and late-night AM dial fever dreams. Then came the 2000s, and the message board became the megaphone. Today, bigotry isn’t passed just by word of mouth — it’s auto-sorted, optimized, and served at scale.

Your uncle doesn’t need to rant at Thanksgiving anymore. Facebook will do it for him by recommending a video called “Why Wokeness Is the New Racism,” followed by “The Truth They Don’t Want You to Know About Crime Statistics.”

Thanks to a trillion-dollar data economy and a dopamine-addled attention market, hate speech has become hate reach.

And those digital platforms? They’re not broken. They’re doing exactly what they’re designed to do: show you more of what keeps you engaged, even if it kills democracy in the process.

The Patriot Algorithm Summit: A Thought Experiment in Satire (or Possibly Reality)

Let’s imagine for a moment a gathering of top MAGA influencers, algorithm engineers, and “faith and family” data scientists.

The event is called “The Patriot Algorithm Summit, " and it is sponsored by Truth Social, Twitter/X, Palantir, and Hobby Lobby.

The conference keynote is entitled: “Digital Gaslighting at Scale: How to Turn CRT into a Threat Level.” Breakout panels include:

·       “Microtargeting Grievance: From Parental Rights to Perpetual Rage”

·       “God, Guns, and the Google Pixel: Embedding Evangelical Identity in Consumer Behavior”

·       “Shadowbanning Yourself for Freedom: When Being Deplatformed Is the Brand”

The crowd bursts into applause when Elon Musk arrives onstage, tosses a “Woke Is Broke” hat into the crowd, and announces that X will now auto-flag “Black Lives Matter” posts as misinformation — “for user safety.”

This is a satire.
But it is not an exaggeration.

Meet the Architects

Jim Crow 2.0 — Trump Style may run on software, but it was coded by men with ambition.

Trump exploits the algorithm like a demagogue discovering fire — feeding it chaos, grievance, and white nostalgia in exchange for engagement and electoral oxygen.

Musk, fresh from rebranding Twitter into a libertarian fever swamp, plays both arsonist and landlord, profiting from a system he pretends to despise.

Thiel, tech’s most ideological financier, quietly funds the infrastructure behind the outrage: surveillance tools, dark money PACs, and platforms designed to monetize cultural panic.

Zuckerberg, ever the indifferent engineer, insists the machine is neutral, so long as it delivers quarterly returns. In his world, the death of democracy is a line item in the growth deck.

Together, they form a digital cartel of grievance — proof that when fascism comes to America, it will be livestreamed in HD, fully sponsored, and algorithmically aligned with your values.

A Human Thread

Consider Marcus, a 17-year-old in Ohio.

He posts a TikTok video explaining redlining for a school project. Within hours, his account is flagged for “divisive content.” His school receives anonymous complaints. A local parent group demands his suspension. By the end of the week, he’s trending on Truth Social under the headline: “Teen BLM Radical Threatens Neighborhood Harmony.”

The algorithm didn’t invent the hate. It just made sure the right people saw it.

Multiply Marcus by ten thousand, and you have the daily reality of digital Otherness in America: surveilled, filtered, flagged, and then erased — all while being told that equity is the real oppression.

The Feedback Loop of Fear

Jim Crow 2.0 — Trump Style is not about isolated extremists. It’s about how digital systems reinforce the architecture of white grievance under the guise of personalization:

·       TikTok teaches young white men that DEI is why they didn’t get hired.

·       YouTube recommends replacement theory between crypto ads.

·       Meta lets you buy ad space targeting “patriotic Americans” who like “Jesus, Fox News, and Border Security.”

·       Truth Social turns your grandmother into a caps-locked freedom fighter convinced that the Civil Rights Act was a communist plot.

Each platform fine-tunes its outrage machine, feeding users more of what they already fear — and framing it as “awareness.”

In this world, anti-racism is an algorithmic threat. Equity is “reverse discrimination.”
And “wokeness” is an existential crisis that justifies any political countermeasure — even authoritarianism dressed up as “common sense.”

Bigotry as a Feature, Not a Bug

Tech execs will say the algorithms are neutral. But data is not.

The machine isn’t evil. It’s just trained on a historically biased society and tasked with keeping users on the platform. In other words: America taught the machine to be racist, then gave it a trillion dollars in venture capital.

It’s the digital version of redlining — not in your zip code, but in your feed.

And the results are real:

·       Voter suppression campaigns targeting Black voters in 2020.

·       Disinfo bots in Spanish targeting Latino communities with fearmongering.

·       Viral TikTok videos blaming Asian Americans for economic decline.

·       AI-generated “news” stories about immigrant crime in towns that haven’t had an immigrant in years.

They’ve created a system where prejudice scales faster than the truth can refresh.

The Final Upgrade: Jim Crow as a Service (JCaaS™️)

CONFIDENTIAL: INTERNAL POLICY DRAFT
Prepared by the American Values Data Initiative (AVDI) in consultation with the Heritage Foundation, NewsCorp AI Labs, and Meta Civic Affairs Division

Subject: JCaaS™️ – Jim Crow as a Service

Mission: Provide scalable, high-engagement digital experiences that protect traditional values by reframing racial discourse as a national security risk.

Core Features:

·       A Narrative Substitution Engine™️: Replaces all references to "systemic racism" with “cultural decay.”

·       A Concerned Parent Filter™️: Flags equity discussions in schools as "pedagogical grooming."

·       An Equity Firewall™️: Silently suppresses viral minority-led advocacy posts in favor of “balanced perspectives.”

·       A Sentiment Suppression Module™️: Detects emotional resonance in civil rights posts and demotes them as “divisive.”

Proposed Pilot Markets for JCaaS™️ include: Florida suburbs, Texas exurbs, and blue-collar counties in Pennsylvania and Ohio.

Messaging Slogan: “Freedom Feels Better When It’s Curated.”

This isn’t tomorrow’s policy memo. It’s a sanitized version of today’s.

The Punchline That Isn’t Funny

If this sounds absurd, it shouldn’t.

We are already halfway there — not because we consciously chose it, but because we keep choosing not to object. We tell ourselves it’s “just the algorithm.” We nod sagely about “polarization” and then share another post dunking on “those people.”

We pretend we’re outside the machine while feeding it every day.

Because the truth is this: Jim Crow 2.0 — Trump Style survives because it flatters, entertains, and affirms. It doesn’t burn crosses — it just reorders your timeline. It doesn’t ban you — it quietly buries you. And the more it learns what you want, the less you recognize what you’ve become.

So, no — Jim Crow 2.0 — Trump Style didn’t return in a white robe and hood.

He came back as your daily recommended content.

~ Dunneagin

[Editor’s Note:

This essay is the second in an ongoing series exploring how the MAGA movement has rebranded old systems of exclusion using the tools of modern technology. What once relied on firehoses and poll taxes now operates by algorithm, targeting dissent, shaping access, and codifying control under the guise of efficiency.

It’s not digital populism.

It’s autocratic convenience — stripped of checks, staffed by engineers, and answerable only to the whims of those who designed it.]

Introduction: Digital Hate, Delivered Daily

Racism in America is nothing if not entrepreneurial. When white hoods went out of fashion, hate adapted. When courts struck down segregation, prejudice rebranded. And now, in our shimmering age of tech-driven democracy, we face the latest evolution of America’s oldest sickness: Jim Crow 2.0 – Trump Style.

It’s not just a metaphor. It’s a business model.

The burning cross has been replaced by a trending hashtag. The lynch mob has been replaced by a meme swarm. And the Klan rally has been replaced by a livestream where influencers with merch links tell white Americans they are the real victims.

What once slouched toward Bethlehem now uploads directly from Tulsa — the site of one of America’s most vicious race wars, and today, a stage for political revanchism masquerading as free speech.

From Chain Emails to Neural Networks

For decades, racists worked through grassroots channels: talk radio, backyard barbecues, and late-night AM dial fever dreams. Then came the 2000s, and the message board became the megaphone. Today, bigotry isn’t passed just by word of mouth — it’s auto-sorted, optimized, and served at scale.

Your uncle doesn’t need to rant at Thanksgiving anymore. Facebook will do it for him by recommending a video called “Why Wokeness Is the New Racism,” followed by “The Truth They Don’t Want You to Know About Crime Statistics.”

Thanks to a trillion-dollar data economy and a dopamine-addled attention market, hate speech has become hate reach.

And those digital platforms? They’re not broken. They’re doing exactly what they’re designed to do: show you more of what keeps you engaged, even if it kills democracy in the process.

The Patriot Algorithm Summit: A Thought Experiment in Satire (or Possibly Reality)

Let’s imagine for a moment a gathering of top MAGA influencers, algorithm engineers, and “faith and family” data scientists.

The event is called “The Patriot Algorithm Summit, " and it is sponsored by Truth Social, Twitter/X, Palantir, and Hobby Lobby.

The conference keynote is entitled: “Digital Gaslighting at Scale: How to Turn CRT into a Threat Level.” Breakout panels include:

·       “Microtargeting Grievance: From Parental Rights to Perpetual Rage”

·       “God, Guns, and the Google Pixel: Embedding Evangelical Identity in Consumer Behavior”

·       “Shadowbanning Yourself for Freedom: When Being Deplatformed Is the Brand”

The crowd bursts into applause when Elon Musk arrives onstage, tosses a “Woke Is Broke” hat into the crowd, and announces that X will now auto-flag “Black Lives Matter” posts as misinformation — “for user safety.”

This is a satire.
But it is not an exaggeration.

Meet the Architects

Jim Crow 2.0 — Trump Style may run on software, but it was coded by men with ambition.

Trump exploits the algorithm like a demagogue discovering fire — feeding it chaos, grievance, and white nostalgia in exchange for engagement and electoral oxygen.

Musk, fresh from rebranding Twitter into a libertarian fever swamp, plays both arsonist and landlord, profiting from a system he pretends to despise.

Thiel, tech’s most ideological financier, quietly funds the infrastructure behind the outrage: surveillance tools, dark money PACs, and platforms designed to monetize cultural panic.

Zuckerberg, ever the indifferent engineer, insists the machine is neutral, so long as it delivers quarterly returns. In his world, the death of democracy is a line item in the growth deck.

Together, they form a digital cartel of grievance — proof that when fascism comes to America, it will be livestreamed in HD, fully sponsored, and algorithmically aligned with your values.

A Human Thread

Consider Marcus, a 17-year-old in Ohio.

He posts a TikTok video explaining redlining for a school project. Within hours, his account is flagged for “divisive content.” His school receives anonymous complaints. A local parent group demands his suspension. By the end of the week, he’s trending on Truth Social under the headline: “Teen BLM Radical Threatens Neighborhood Harmony.”

The algorithm didn’t invent the hate. It just made sure the right people saw it.

Multiply Marcus by ten thousand, and you have the daily reality of digital Otherness in America: surveilled, filtered, flagged, and then erased — all while being told that equity is the real oppression.

The Feedback Loop of Fear

Jim Crow 2.0 — Trump Style is not about isolated extremists. It’s about how digital systems reinforce the architecture of white grievance under the guise of personalization:

·       TikTok teaches young white men that DEI is why they didn’t get hired.

·       YouTube recommends replacement theory between crypto ads.

·       Meta lets you buy ad space targeting “patriotic Americans” who like “Jesus, Fox News, and Border Security.”

·       Truth Social turns your grandmother into a caps-locked freedom fighter convinced that the Civil Rights Act was a communist plot.

Each platform fine-tunes its outrage machine, feeding users more of what they already fear — and framing it as “awareness.”

In this world, anti-racism is an algorithmic threat. Equity is “reverse discrimination.”
And “wokeness” is an existential crisis that justifies any political countermeasure — even authoritarianism dressed up as “common sense.”

Bigotry as a Feature, Not a Bug

Tech execs will say the algorithms are neutral. But data is not.

The machine isn’t evil. It’s just trained on a historically biased society and tasked with keeping users on the platform. In other words: America taught the machine to be racist, then gave it a trillion dollars in venture capital.

It’s the digital version of redlining — not in your zip code, but in your feed.

And the results are real:

·       Voter suppression campaigns targeting Black voters in 2020.

·       Disinfo bots in Spanish targeting Latino communities with fearmongering.

·       Viral TikTok videos blaming Asian Americans for economic decline.

·       AI-generated “news” stories about immigrant crime in towns that haven’t had an immigrant in years.

They’ve created a system where prejudice scales faster than the truth can refresh.

The Final Upgrade: Jim Crow as a Service (JCaaS™️)

CONFIDENTIAL: INTERNAL POLICY DRAFT
Prepared by the American Values Data Initiative (AVDI) in consultation with the Heritage Foundation, NewsCorp AI Labs, and Meta Civic Affairs Division

Subject: JCaaS™️ – Jim Crow as a Service

Mission: Provide scalable, high-engagement digital experiences that protect traditional values by reframing racial discourse as a national security risk.

Core Features:

·       A Narrative Substitution Engine™️: Replaces all references to "systemic racism" with “cultural decay.”

·       A Concerned Parent Filter™️: Flags equity discussions in schools as "pedagogical grooming."

·       An Equity Firewall™️: Silently suppresses viral minority-led advocacy posts in favor of “balanced perspectives.”

·       A Sentiment Suppression Module™️: Detects emotional resonance in civil rights posts and demotes them as “divisive.”

Proposed Pilot Markets for JCaaS™️ include: Florida suburbs, Texas exurbs, and blue-collar counties in Pennsylvania and Ohio.

Messaging Slogan: “Freedom Feels Better When It’s Curated.”

This isn’t tomorrow’s policy memo. It’s a sanitized version of today’s.

The Punchline That Isn’t Funny

If this sounds absurd, it shouldn’t.

We are already halfway there — not because we consciously chose it, but because we keep choosing not to object. We tell ourselves it’s “just the algorithm.” We nod sagely about “polarization” and then share another post dunking on “those people.”

We pretend we’re outside the machine while feeding it every day.

Because the truth is this: Jim Crow 2.0 — Trump Style survives because it flatters, entertains, and affirms. It doesn’t burn crosses — it just reorders your timeline. It doesn’t ban you — it quietly buries you. And the more it learns what you want, the less you recognize what you’ve become.

So, no — Jim Crow 2.0 — Trump Style didn’t return in a white robe and hood.

He came back as your daily recommended content.

~ Dunneagin