The Internet: The "Cluster Effect" that Inspires Digital Technology What is new about contemporary new media? To deeply understand the connotation of contemporary new media, we must deeply understand the technical logic of digital communication. The digital technologies that shape new media are not single, but clustered. Cloud computing, big data, artificial intelligence and other digital technologies are empowered by each other, forming the "cluster effect" of digital technologies, which is a phenomenon that digital technologies form a mechanism to improve the application efficiency of existing technologies and promote the birth of new technologies through complex combination reactions. The key to this clustering effect is the Internet. The Internet itself is a kind of digital technology, why should the Internet and digital technology be juxtaposed in the definition of new media? The reason lies in the fact that the Internet is a special digital technology, a catalyst to activate digital technology clusters, and plays a key role in the process of digitalization. The Internet is the communication technology between computers, its essence is the connection. Based on point-to-point digital communication technology, the Internet connects computers connected to the network in pairs, thus forming a huge information transmission network. In this network spanning space, any computer can become a node, and any two nodes can communicate with each other. This connects digital technologies that were previously isolated on top of a single computer, smart mobile terminal or anything with computing capabilities, such as smart appliances.

Widely connected digital technologies form a synergistic effect with mutual information exchange. Digital technologies empower each other, optimize and improve application efficiency, and create more application scenarios. The computer (broadly defined as a computer, including any terminal device with computing power), the Web sites and applications that are built on the computer's hard disk, and the people who use the computer and web sites are connected via the Internet in a closed loop of user information needs and communication technology developments. For example, the digital camera built into the mobile phone is connected to the Internet, prompting users to have the demand for photo shooting, editing and sharing based on social show off and comparison. This demand promotes the development of digital camera hardware technology and the development of picture editing and social sharing applications. This iteration, in turn, has inspired users to capture, edit, and share images in a deeper and more personalized way... The above mechanism circulates continuously through positive feedback, forming a digital technology cluster interaction system. This system has driven not only the growth of the mobile industry, but also the new iteration of social apps. In this system, technology iteration and application scenarios constitute a complex ecology, which becomes the basic environment for the emergence and development of new media.

The Internet: The "Cluster Effect" that Inspires Digital Technology What is new about contemporary new media? To deeply understand the connotation of contemporary new media, we must deeply understand the technical logic of digital communication. The digital technologies that shape new media are not single, but clustered. Cloud computing, big data, artificial intelligence and other digital technologies are empowered by each other, forming the "cluster effect" of digital technologies, which is a phenomenon that digital technologies form a mechanism to improve the application efficiency of existing technologies and promote the birth of new technologies through complex combination reactions. The key to this clustering effect is the Internet. The Internet itself is a kind of digital technology, why should the Internet and digital technology be juxtaposed in the definition of new media? The reason lies in the fact that the Internet is a special digital technology, a catalyst to activate digital technology clusters, and plays a key role in the process of digitalization. The Internet is the communication technology between computers, its essence is the connection. Based on point-to-point digital communication technology, the Internet connects computers connected to the network in pairs, thus forming a huge information transmission network. In this network spanning space, any computer can become a node, and any two nodes can communicate with each other. This connects digital technologies that were previously isolated on top of a single computer, smart mobile terminal or anything with computing capabilities, such as smart appliances.

Widely connected digital technologies form a synergistic effect with mutual information exchange. Digital technologies empower each other, optimize and improve application efficiency, and create more application scenarios. The computer (broadly defined as a computer, including any terminal device with computing power), the Web sites and applications that are built on the computer's hard disk, and the people who use the computer and web sites are connected via the Internet in a closed loop of user information needs and communication technology developments. For example, the digital camera built into the mobile phone is connected to the Internet, prompting users to have the demand for photo shooting, editing and sharing based on social show off and comparison. This demand promotes the development of digital camera hardware technology and the development of picture editing and social sharing applications. This iteration, in turn, has inspired users to capture, edit, and share images in a deeper and more personalized way... The above mechanism circulates continuously through positive feedback, forming a digital technology cluster interaction system. This system has driven not only the growth of the mobile industry, but also the new iteration of social apps. In this system, technology iteration and application scenarios constitute a complex ecology, which becomes the basic environment for the emergence and development of new media.