Leading users to strong emotions Strong emotions can have a huge impact on the decision-making process. I was impressed by the example of a survey Stanovich cites in Beyond IQ to illustrate this conclusion. In the study, participants were asked two questions: 1. How much money would you give to save 200,000 birds from drowning in a pool of oil? 2. How much money are you willing to donate to save 2,000 birds from drowning in an oil pool? People are willing to pay only slightly more in the first case than in the second case, with an average of $80. The researchers speculate that it is the image of thousands of birds collectively drowning in an oil pool that influences attention to bird numbers. Strong emotional responses can affect people's ability to process quantitative information! In my experience, strong emotions affect people's ability to process any information, not just quantitative information. Through Le Pen's "The Mob", we know that the group is sensitive to emotional things, but not to rational things. I think the fundamental reason is that strong emotions are easy to spread in the group. When we listen to a song alone, we rarely cry, but when we go to a concert, we will have strong emotions and even burst into tears. However, listening to music at home alone, whether through a stereo or headphones, is much better than at a concert venue, but it does not create a sense of community. So I think the fundamental reason why groups respond more strongly to emotional things is that groups are like generators of intense emotions, and intense emotions can overshade system 2. Therefore, if in the process of designing HVA guidance logic, we can arouse strong emotions of users by arousing group resonance or other ways, it will be easier for users to convert.

Leading users to strong emotions Strong emotions can have a huge impact on the decision-making process. I was impressed by the example of a survey Stanovich cites in Beyond IQ to illustrate this conclusion. In the study, participants were asked two questions: 1. How much money would you give to save 200,000 birds from drowning in a pool of oil? 2. How much money are you willing to donate to save 2,000 birds from drowning in an oil pool? People are willing to pay only slightly more in the first case than in the second case, with an average of $80. The researchers speculate that it is the image of thousands of birds collectively drowning in an oil pool that influences attention to bird numbers. Strong emotional responses can affect people's ability to process quantitative information! In my experience, strong emotions affect people's ability to process any information, not just quantitative information. Through Le Pen's "The Mob", we know that the group is sensitive to emotional things, but not to rational things. I think the fundamental reason is that strong emotions are easy to spread in the group. When we listen to a song alone, we rarely cry, but when we go to a concert, we will have strong emotions and even burst into tears. However, listening to music at home alone, whether through a stereo or headphones, is much better than at a concert venue, but it does not create a sense of community. So I think the fundamental reason why groups respond more strongly to emotional things is that groups are like generators of intense emotions, and intense emotions can overshade system 2. Therefore, if in the process of designing HVA guidance logic, we can arouse strong emotions of users by arousing group resonance or other ways, it will be easier for users to convert.