In the volatile cycles of the Web3 market, bear markets have always been a "touchstone" for projects. Those relying on traditional Launchpads’ "one-off services"—such as community building, exchange onboarding, initial token offering (IDO) support, and basic technical integration—often fall into the predicament of "fading into obscurity right after launch" due to a lack of sustained empowerment. When the market enters a cold winter and users return to rationality, these fragmented "point-based services" become increasingly inadequate in supporting projects to withstand risks and achieve long-term development.

Against this backdrop, Rocket, a decentralized Launchpad deeply incubated by M3 DAO, has built a "full-cycle, multi-dimensional" empowerment system centered on the concepts of "full-track incubation" and "ecosystem synergy." It not only covers the basic services of traditional Launchpads but also focuses on fostering risk resilience in bear markets. Through five core strategies, it fights a "protracted battle" alongside project teams, helping them solidify their ecosystem foundations amid market downturns and emerging as a rare "resilient" Web3 incubation platform in bear markets.

Strategy 1: Customized Product Support – From "Launch Assistance" to "Ecosystem Infrastructure," Fortifying Technical and Compliance Foundations in Bear Markets

The technical services of traditional Launchpads mostly remain at the level of "providing smart contract templates" and "basic security testing," which fail to meet users’ higher demands for "security and compliance" in bear markets. Centered on "one-stop incubation services," Rocket has created a three-in-one customized solution of "technology + compliance + scenarios" for core tracks such as DeFi, GameFi, and RWA, building a solid risk-resilient barrier for projects.

For DeFi projects, Rocket not only integrates smart contract templates and multi-round code audits (e.g., collaborating with professional audit firms to conduct full-process security testing) but also innovatively offers "dynamic parameter optimization" services. During bear markets, it assists projects in adjusting collateral rates and liquidation thresholds in real time based on changes in market liquidity, effectively avoiding systemic risks caused by market fluctuations. For GameFi projects, in addition to developing tools for NFT-izing character props, Rocket also collaborates with ecosystem partners such as the MetaMars metaverse to expand "dual scenarios of gaming experience + asset preservation" for projects, significantly reducing the risk of user churn due to bearish sentiment. For RWA projects, in strict compliance with the industry’s "compliance trend," Rocket works with professional institutions to complete ownership verification and localized compliance filing for real-world assets (such as real estate and green energy assets), while building a real-time off-chain data mapping system to ensure transparent traceability of asset value—making these projects "stable ecosystem targets" favored by users in bear markets.

Strategy 2: Multi-Dimensional Liquidity Building – From "Initial Funding Injection" to "Circular Value Creation," Solving Liquidity Dilemmas in Bear Markets

In bear markets, capital shrinks, and the "initial liquidity pool setup" service that traditional Launchpads can only provide often leaves projects in the predicament of "sluggish trading and low prices" after launch. Centered on "liquidity and growth services," Rocket builds a liquidity ecosystem through "tiered incentives + cross-project integration," enabling efficient capital circulation within the ecosystem to calmly resist external market volatility.

On one hand, Rocket has designed an "exclusive incentive system": users who provide liquidity for projects not only receive regular project tokens and the platform’s native RKT tokens as rewards but also unlock "protective benefits"—including priority access to IDOs of subsequent high-quality projects, platform fee reductions, and even temporary liquidity support from Rocket’s ecosystem fund when projects face liquidity crises, providing a "safety net" for project liquidity. On the other hand, Rocket breaks down capital barriers between ecosystem projects: liquidity pools of DeFi projects support the trading of RWA tokens, while stable returns from RWA assets (such as real estate rents and green energy dividends) attract capital to DeFi wealth management scenarios, forming a closed loop of "stable assets → liquidity → user retention." This "internal circulation" model allows projects to maintain liquidity using internal ecosystem resources even when external capital is scarce in bear markets, avoiding chain reactions caused by capital flight.

Strategy 3: In-Depth Community Operation – From "User Acquisition" to "Value Co-Creation," Activating Self-Driven Community Momentum in Bear Markets

Community operations of traditional Launchpads often rely on "airdrop incentives and short-term activities" to attract users, lacking long-term value connections. In bear markets—where market confidence is low and user engagement drops sharply—such superficial operations easily leave communities in the predicament of "falling silent right after activities end," making it difficult for them to become a supporting force for projects to withstand risks.

Rocket, however, relies on its own "community cultivation and education" system, combined with resources covering millions of users across more than 60 countries and regions, to build a dual-driver community operation model of "cognitive deepening + value co-creation" for projects. This transforms scattered user groups into a "core moat" for projects to resist bear markets. In terms of cognitive deepening, Rocket has launched the "Rocket Business School" series of customized content, which breaks down Web3 core track knowledge in multiple languages (including English, Chinese, and Spanish). For example, it explains the "dynamic collateral rate adjustment" strategy in bear markets to DeFi project users and popularizes the "real-world asset ownership verification process" to RWA project users. Through joint AMAs with "project teams + industry experts" and online practical training camps, it helps users move beyond short-term speculative thinking and build long-term trust in projects. In terms of value co-creation, Rocket has built a "KOL-led + universal participation" content ecosystem: it selects high-quality KOLs specializing in tracks such as DeFi, GameFi, and RWA, provides them with "project in-depth interpretation toolkits" (including technical architecture diagrams and ecosystem progress data), and supports them in creating professional content such as "project ecosystem breakdowns" and "bear market survival guides," which are promoted through a global network of cooperative media. At the same time, it launches the "Community Content Co-Creation Program," encouraging ordinary users to create original content such as graphic guides, short video interpretations, and ecosystem optimization proposals around project scenarios. High-quality works are rewarded with RKT tokens and priority access to project IDOs, transforming users from "passive participants" to "active builders." 

Strategy 4: Global Marketing Matrix – From "One-Dimensional Promotion" to "Brand Resilience," Conveying Trust Signals in Bear Markets

In bear markets, market confidence is weak, and the superficial promotion model of "spamming press releases" relied on by traditional Launchpads struggles to impress rational users. Centered on "marketing services," Rocket adopts a three-dimensional strategy of "authoritative endorsement + value communication + precise targeting" to shape a "stable and credible" brand image for projects and attract long-term capital attention. Rocket has established "in-depth content cooperation" with top media outlets such as CoinDesk and Jinse Finance. Beyond regularly releasing project updates, it has innovatively launched the "Sustainable Ecosystem Interview" series—inviting project teams to explain to the market "specific strategies for responding to fluctuations" and "long-term ecosystem development plans," conveying a firm determination to resist risks. At the same time, it proactively organizes projects to participate in Web3 compliance forums in Hong Kong, Singapore, and other regions, leveraging the core label of "compliance" to strengthen user trust. 

Strategy 5: Full-Resource Ecosystem Integration – Building a Bear Market Protection Barrier with Elite Teams as the Foundation and Diversified Resources

Resource support from traditional Launchpads mostly remains at the level of "one-off connections," such as simply introducing investment institutions or exchange resources. In bear markets, as market conditions deteriorate, such loose collaborations are prone to disruption and cannot provide sustained support for projects. The core reason Rocket can tide over bear market difficulties with projects lies in its global team of Web3 elites—including DeFi operation experts with experience in multiple market cycles, risk control talents with traditional financial backgrounds, and professionals specializing in cross-chain technology and ecosystem synergy.

With this sophisticated and experienced team, Rocket not only integrates "technology, capital, and channel" resources across all dimensions but also continuously expands its ecosystem and strengthens its resource pool. In the past two months, Rocket has completed more than 20 market collaborations with projects in the M3 DAO ecosystem, attracting the attention of millions of audiences. For instance, it has joined hands with AI-driven InsightGenesis to build Web3 intelligent insight tools, providing data empowerment for projects; collaborated with Enterise (which focuses on decentralized technology integration) to accelerate the implementation of Web3 narratives, helping projects expand technical scenarios; and co-built early crypto ecosystem intelligent infrastructure with Euler to consolidate the underlying support for projects. These collaborations not only keep community enthusiasm rising but also open a "track exploration journey" for users—from AI+Web3 cross-border integration to the practical implementation of decentralized technology, each collaboration broadens the ecosystem’s boundaries.

Internally, Rocket deeply collaborates with M3 DAO to activate its over 200,000 active users and build a "highly engaged user pool," providing precise traffic for incubated projects. Externally, it works closely with strategic partners such as VooPay’s payment infrastructure to open an efficient conversion channel for "tokens → fiat currencies → stablecoins," effectively reducing user transaction costs. From resource expansion through ecosystem collaborations to the dual guarantees of user pools and capital channels, Rocket builds an all-dimensional resource network based on team strength—expanding growth boundaries for projects while fortifying a risk-resilient barrier in bear markets.

Bear Market Game-Changer: Rocket Redefines Launchpad Value, Leading the New Direction of Web3 Anti-Cyclical Ecosystems

In bull markets, traditional Launchpads can still help projects launch quickly with basic services such as "community building and exchange onboarding." However, in bear markets, the limitations of their "point-based services" become fully apparent, making it impossible to support long-term project survival. With "full-cycle empowerment" as its core philosophy, Rocket upgrades traditional "one-dimensional incubation" to "all-dimensional ecosystem cultivation" through five strategies. It helps projects build "bear market risk resilience" across multiple dimensions: technical compliance, liquidity building, community operation, brand trust, and resource integration.

In the future, as more projects achieve "stable survival in bear markets and explosive growth in bull markets" under Rocket’s empowerment, Rocket will not only become an "anti-cyclical benchmark" in the Web3 incubation field but also drive the industry to shift from "short-term speculation-driven" to "long-term ecosystem value-driven," injecting sustained momentum into the healthy and sustainable development of the Web3 market.