Before discussing the similarities and differences between a user growth team and a product team, let me repeat my definition of user growth: start with the end in mind and use all resources to get more users to use core product features more often. The "more" and "higher frequency" in this definition actually correspond to the two multipliers of ALTV, the number of users and LTV; Directing users to core product features allows us to focus more on targeted actions that increase LTV. This defi...

Before discussing the similarities and differences between a user growth team and a product team, let me repeat my definition of user growth: start with the end in mind and use all resources to get more users to use core product features more often. The "more" and "higher frequency" in this definition actually correspond to the two multipliers of ALTV, the number of users and LTV; Directing users to core product features allows us to focus more on targeted actions that increase LTV. This defi...

In the past two years, friends who have been concentrating on research and development of incense products have sent me imitation Song "soft incense". When the weather is hot, I like to carry this incense pill with me. Its medicinal scent makes me refreshed and refreshed. Now when it comes to the customs of the Dragon Boat Festival, generally only know that children should hang sachets on that day. In fact, hanging incense bags is the last festival. Traditionally, one of the most important ta...

In the past two years, friends who have been concentrating on research and development of incense products have sent me imitation Song "soft incense". When the weather is hot, I like to carry this incense pill with me. Its medicinal scent makes me refreshed and refreshed. Now when it comes to the customs of the Dragon Boat Festival, generally only know that children should hang sachets on that day. In fact, hanging incense bags is the last festival. Traditionally, one of the most important ta...

There are all kinds of people. For every kind of person there is the highest achievement possible for that kind of person. For example, the highest possible achievement for a person engaged in practical politics is to become a great statesman. The highest possible achievement for a person engaged in art is to be a great artist. Although there are various kinds of people, all kinds of people are human beings. As far as a person is a person, what is the highest achievement possible? According t...

There are all kinds of people. For every kind of person there is the highest achievement possible for that kind of person. For example, the highest possible achievement for a person engaged in practical politics is to become a great statesman. The highest possible achievement for a person engaged in art is to be a great artist. Although there are various kinds of people, all kinds of people are human beings. As far as a person is a person, what is the highest achievement possible? According t...

To borrow or not to borrow, that is the question. It means taking the books off the shelves, taking off the covers, taking out the small items that are inside, dusting them off, and finally, getting them out of their homes. In fact, lending books to others can be divided into two situations: the other party speaks, or they take the initiative to offer treasures. Who wouldn't be afraid to see the eyes of the borrower looking for something, and the fingers that stop and go on the spine of ...

To borrow or not to borrow, that is the question. It means taking the books off the shelves, taking off the covers, taking out the small items that are inside, dusting them off, and finally, getting them out of their homes. In fact, lending books to others can be divided into two situations: the other party speaks, or they take the initiative to offer treasures. Who wouldn't be afraid to see the eyes of the borrower looking for something, and the fingers that stop and go on the spine of ...

. One is the copywriting released by individuals in moments of friends, and the other is the copywriting used by the platform or brand to place advertisements in wechat moments of friends. This section focuses on the first meaning of moments copywriting, that is, advertising copywriting posted by individuals in moments. Of course, the communication scene of copywriting in wechat moments can also be extended to all platforms that can generate social trust or social behaviors, such as Weibo, Qz...

. One is the copywriting released by individuals in moments of friends, and the other is the copywriting used by the platform or brand to place advertisements in wechat moments of friends. This section focuses on the first meaning of moments copywriting, that is, advertising copywriting posted by individuals in moments. Of course, the communication scene of copywriting in wechat moments can also be extended to all platforms that can generate social trust or social behaviors, such as Weibo, Qz...

After closing Mrs. Bessborough's book, what I think of is what seems ridiculous now, and people have taken it very seriously. I dare say that now it is considered insignificant, and only a few people used to spend the summer night's leisure books, which once made people cry. Not a few of your grandmothers and great grandparents cried bitterly over these books. Florence Nightingale also cried because of pain [46]. What's more, everything is good for you, you can go to college an...

After closing Mrs. Bessborough's book, what I think of is what seems ridiculous now, and people have taken it very seriously. I dare say that now it is considered insignificant, and only a few people used to spend the summer night's leisure books, which once made people cry. Not a few of your grandmothers and great grandparents cried bitterly over these books. Florence Nightingale also cried because of pain [46]. What's more, everything is good for you, you can go to college an...

It may come as no surprise to you that the research and practice of early psychology was dominated by men. Although women are still few in number, they have made substantial contributions to the field (Russo & Denmark, 1987; Scarborough & Forumoto, 1987). Let's take a look at four female pioneers in different fields of psychological research. Mary Whiton Calkins (1863-1930) studied with William James at Harvard University. However, because she is a woman, she is only allowed to participa...

It may come as no surprise to you that the research and practice of early psychology was dominated by men. Although women are still few in number, they have made substantial contributions to the field (Russo & Denmark, 1987; Scarborough & Forumoto, 1987). Let's take a look at four female pioneers in different fields of psychological research. Mary Whiton Calkins (1863-1930) studied with William James at Harvard University. However, because she is a woman, she is only allowed to participa...

Although this is possible now, even fifty years ago, it would still make people shocked if the big people said such words. Let's suppose that a father, out of kindness, would not let his daughter leave home to be a writer, painter or scholar. He would have said, "Listen to Mr. Oscar Browning." Moreover, far more than Mr. Oscar Browning said so, there was the Saturday Review, and there was Mr. Greg - "the essence of women's existence". Mr. Greg said categorically, "It is to provide f...

Although this is possible now, even fifty years ago, it would still make people shocked if the big people said such words. Let's suppose that a father, out of kindness, would not let his daughter leave home to be a writer, painter or scholar. He would have said, "Listen to Mr. Oscar Browning." Moreover, far more than Mr. Oscar Browning said so, there was the Saturday Review, and there was Mr. Greg - "the essence of women's existence". Mr. Greg said categorically, "It is to provide f...

Janet in Orange Isn't the Only Fruit has never drifted along, nor has she been overwhelmed by powerful emotional and social forces. Years later, author Janet Winterson said in a media interview: "I think the biggest challenge we face every day is staying awake -- living clearly and thinking clearly." On and off the books, "Janet" has always been the Janet we love, scarred and brave. Memory is a thread full of knots, it is difficult to know the beginning and the end, but this is growth "O...

Janet in Orange Isn't the Only Fruit has never drifted along, nor has she been overwhelmed by powerful emotional and social forces. Years later, author Janet Winterson said in a media interview: "I think the biggest challenge we face every day is staying awake -- living clearly and thinking clearly." On and off the books, "Janet" has always been the Janet we love, scarred and brave. Memory is a thread full of knots, it is difficult to know the beginning and the end, but this is growth "O...

It is autumn, and there is an occasional gust of wind at night. I don't know which nerve has been touched. I can't wait for dawn, and I desperately want to buy a solid-colored shirt. White, beige, pale pink, navy blue, pure cotton or linen, with a silk skirt. I'm afraid I'm a little nostalgic, the memory of girls in tradition. I told my daughter that in the 80s, girls dressed like this. Daughter said: "Mom, you are really fashionable. There is a British brand called Margar...

It is autumn, and there is an occasional gust of wind at night. I don't know which nerve has been touched. I can't wait for dawn, and I desperately want to buy a solid-colored shirt. White, beige, pale pink, navy blue, pure cotton or linen, with a silk skirt. I'm afraid I'm a little nostalgic, the memory of girls in tradition. I told my daughter that in the 80s, girls dressed like this. Daughter said: "Mom, you are really fashionable. There is a British brand called Margar...

The canteen is actually just an ordinary canteen, but it faces the river. This alone is incredible, the vast river is like an accompaniment band, waiting outside the window. What is even more awe-inspiring is that this river is called the Fuchun River. It was painted by Huang Gongwang in the Yuan Dynasty, where Yan Ziling fished with a rod on the rocky beach in the Han Dynasty, and is the secluded dreamland that Chinese scholars have longed for for two thousand years. The dishes are also fres...

The canteen is actually just an ordinary canteen, but it faces the river. This alone is incredible, the vast river is like an accompaniment band, waiting outside the window. What is even more awe-inspiring is that this river is called the Fuchun River. It was painted by Huang Gongwang in the Yuan Dynasty, where Yan Ziling fished with a rod on the rocky beach in the Han Dynasty, and is the secluded dreamland that Chinese scholars have longed for for two thousand years. The dishes are also fres...

But the nature of user growth is to trade redundancy of testing for certainty of growth, so a lot of testing ends in failure, following the logic of the failure hypothesis, and very little of it ever comes out on top. However, the HVA bootstrap logic done by the user growth team is also a product feature that needs to be implemented by the product team. At this point, instead of designing the product main framework experience, we design the entire HVA boot logic according to the user growth m...

But the nature of user growth is to trade redundancy of testing for certainty of growth, so a lot of testing ends in failure, following the logic of the failure hypothesis, and very little of it ever comes out on top. However, the HVA bootstrap logic done by the user growth team is also a product feature that needs to be implemented by the product team. At this point, instead of designing the product main framework experience, we design the entire HVA boot logic according to the user growth m...