Introduction — From Likes to OwnershipWe live in a world where every click, follow, and share generates value — but rarely for the person who clicked. Web2 platforms excel at connecting people, creating massive attention economies, and scaling centralized products. However, those same platforms control the rules, the data, and most of the value. Web3 doesn’t throw away Web2’s achievements. Instead, it adds ownership and economic participation to the internet’s core philosophy. If Web2 is the ...