Current state of affairs Web 2.0 has created “Big Tech” conglomerates that control user date in a their one pre-defined ‘walled garden’. The incumbents have a strong incentive to keep the ‘walls’ to their garden as high as possible because it allows them to generate income. However, crypto projects are looking to disrupt the more traditional Web 2.0 players by introducing decentralization as their key competitive advantage. It is clear that the more traditional concept of ‘centralization’ wit...