When news came out that Coinbase bought the UpOnlyTV NFT for $25 million, the internet blew up. Everyone thought Brian Armstrong had just made a wild move for attention. But when you dig deeper, the real story is even more interesting.Because UpOnlyTV wasn’t the main deal. The big move was Coinbase acquiring Echo for $375 million, making it a total of $400 million spent in one strategic sweep. This is one of the boldest and smartest plays we’ve seen from Coinbase in years.Echo: The Heart of t...

When news came out that Coinbase bought the UpOnlyTV NFT for $25 million, the internet blew up. Everyone thought Brian Armstrong had just made a wild move for attention. But when you dig deeper, the real story is even more interesting.Because UpOnlyTV wasn’t the main deal. The big move was Coinbase acquiring Echo for $375 million, making it a total of $400 million spent in one strategic sweep. This is one of the boldest and smartest plays we’ve seen from Coinbase in years.Echo: The Heart of t...