I’ve written two articles about Zora before because I genuinely believe the next big meta is the creator onchain economy. This new wave isn’t just about art or speculation, it’s about how value moves directly between creators and their supporters. Platforms like Zora make that possible, allowing collectors to back creators in a transparent and meaningful way. One of the most exciting parts of this ecosystem is the rise of creator coins.

If you’re exploring this space and want to invest in a creator coin that actually matters, here are a few things to keep in mind.

1. Look for genuine creators.
Start with authenticity. You can tell when someone is real about what they do. Whether it’s music, film, writing, or digital art, genuine creators put their heart into their work and show it. When you invest in authenticity, you’re supporting long-term creativity, not short-term noise.

2. Choose creators who build a community.
A strong community is everything. The best creators don’t just post and disappear; they listen, engage, and create spaces where people feel connected. You can often spot this by checking their presence across platforms like X, Farcaster, TikTok, or Instagram. Look at how they interact with followers, respond to comments, or share behind-the-scenes updates. If they’re building real conversations instead of one-way promotion, that’s a good sign their community is genuine.

3. Back creators who are building something real.
Support creators who are actually producing and sharing their work. It could be a podcast, a music project, a visual series, or something experimental. The key is movement. When a creator keeps building, their coin gains cultural and emotional weight over time.

4. Check consistency and creative output.
Look for creators who keep showing up. You can get a sense of this by scrolling through their recent activity on social platforms. Are they consistently releasing or sharing updates about their work? Are they growing their audience naturally? Consistency builds trust and shows they take their craft seriously.

5. Trust your gut, but verify the vibes.
Intuition helps, but do your homework too. See how the creator interacts with their audience, whether they’re transparent about their goals, and how their previous releases performed. A good vibe backed by solid work is the best signal you can get.

6. Support what resonates with you.
The most powerful investments are personal. Support creators whose work you genuinely care about. When you connect with what they make, you become part of the story. That’s what the onchain creator economy is really about: value that’s emotional, cultural, and financial at the same time.