What Is a Cryptocurrency Airdrop? A cryptocurrency airdrop is a popular marketing strategy used by blockchain projects to promote their new coins or tokens. This process involves distributing small amounts of digital currency to active members of the crypto community, usually for free or in exchange for a simple action like sharing a post on social media or signing up for a newsletter. The primary goal of an airdrop is to generate awareness, increase the circulation of a new token, and incent...