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CryptoJazzHandsRansom Note Callback
Jargon ≠ strategy. Acronyms ≠ clarity.
CryptoJazzHandsAesthetic Debt: The Hidden Cost of Looking Like Everyone Else
Every day your project looks like everyone else's, you're paying compound interest on attention you'll never earn back.
CryptoJazzHandsYou Rugged Your Own Launch
The Messaging Crimes Kit: Fix your web3 messaging before it costs you believers
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CryptoJazzHandsDeath to Community Theatre: Build a Studio That Ships
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CryptoJazzHandsRansom Note Callback
Jargon ≠ strategy. Acronyms ≠ clarity.
CryptoJazzHandsAesthetic Debt: The Hidden Cost of Looking Like Everyone Else
Every day your project looks like everyone else's, you're paying compound interest on attention you'll never earn back.
CryptoJazzHandsYou Rugged Your Own Launch
The Messaging Crimes Kit: Fix your web3 messaging before it costs you believers
What actually works:
Clear stakes: If you can’t pass the Tuesday Test — “When X happens, our people come here because Y” — you’re not ready to recruit.
Shared language: Canon beats content. Keep a living glossary, principles, and inside jokes.
Useful rituals: Lightweight, rhythmic, opt‑in. One weekly ritual. One monthly teardown. Quarterly reset.
Real roles: Scout, Builder, Cartographer, Host. Each with a simple loop: Observe → Act → Share → Get recognized.
Tight spaces: Fewer rooms. Higher signal. Map spaces to journeys: Start, Build, Ship, Show.
Minimal metrics that matter:
Throughput (shipped artifacts per week).
Depth (% posts with a how or why).
Reciprocity (replies per post).
Continuity (% active 4 weeks running).
Pathway flow (Orientation → First Ship time).
14‑day sprint:
Interview 5 users. Cut channels to 3–5. Draft pledge and roles. Run two workshops. Ship 5 artifacts. Publish your canon. Review metrics. Remove one thing.
Less cosplay. More craft. Help people make useful things together and they’ll come back without quests.
What actually works:
Clear stakes: If you can’t pass the Tuesday Test — “When X happens, our people come here because Y” — you’re not ready to recruit.
Shared language: Canon beats content. Keep a living glossary, principles, and inside jokes.
Useful rituals: Lightweight, rhythmic, opt‑in. One weekly ritual. One monthly teardown. Quarterly reset.
Real roles: Scout, Builder, Cartographer, Host. Each with a simple loop: Observe → Act → Share → Get recognized.
Tight spaces: Fewer rooms. Higher signal. Map spaces to journeys: Start, Build, Ship, Show.
Minimal metrics that matter:
Throughput (shipped artifacts per week).
Depth (% posts with a how or why).
Reciprocity (replies per post).
Continuity (% active 4 weeks running).
Pathway flow (Orientation → First Ship time).
14‑day sprint:
Interview 5 users. Cut channels to 3–5. Draft pledge and roles. Run two workshops. Ship 5 artifacts. Publish your canon. Review metrics. Remove one thing.
Less cosplay. More craft. Help people make useful things together and they’ll come back without quests.
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