It’s not just about being early. It’s about sounding like you belong at this altitude.

When prices moon, founders panic post.
When communities surge, brands buckle.
When retail returns, so do the narratives we thought we buried in 2021.

Now is not the time for boring decks and investor-safe taglines.
It’s time for narrative agility, category leadership, and a brand voice that could order a martini and walk away with the room.

Here’s what I’m seeing:

• 👀 Meme-forward messaging is eating legacy positioning.

• 🧠 Founders who’ve been building in silence need to shift into broadcast mode.

• 🎭 Your project’s tone better match the moment — or get drowned out by airdrop influencers and 2017 Twitter accounts coming back from the dead.

You don’t need to hype.

But you do need presence.

Because if you’re not part of the story right now? You’re a footnote in someone else’s moonbag memoir.

💅 Substack
🍸 ETH is at $4.4K